Rascasse Audience Intelligence

Westgate Las Vegas Resort & Casino Target Market in United States

A data profile of the people who buy, follow and care about Westgate Las Vegas Resort & Casino in United States — modelled from more than twelve digital signal sources. Westgate Las Vegas Resort & Casino has an estimated audience of 1,333,654 people in United States.

#30among Hotel in United States#1981among Brand in United States#1466in Travel & Leisure

The average Westgate Las Vegas Resort & Casino fan in United States is 45.2 years old, balanced, and lives primarily in Nevada.

The audience is concentrated in Nevada, California, Texas.

Top brand affinities include Flamingo Las Vegas, Hart of Dixie, Mortgage loans, with strongest over-indexing on Flamingo Las Vegas (39.26× the country average).

Demographically, the Westgate Las Vegas Resort & Casino audience skews balanced with an average age of 45.2, and over-indexes on personality traits such as Quality Awareness, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Westgate Las Vegas Resort & Casino fan in United States is balanced, around 45.2 years old, with strong Quality Awareness tendencies and a notable affinity for Flamingo Las Vegas.

Category: Travel & Leisure · Type: Brand · Subtype: Hotel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Westgate Las Vegas Resort & Casino profile in United States.

Audience size
1.3M
in United States
Gender
51.1%♀
48.9% male
Age
45.2
average years
Country rank
#19352
Brand in United States
Fig. 01

Search interest · 12-month trend

-58%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Westgate Las Vegas Resort & Casino

51.1% are female, 48.9% are male, average age 45.2.

Fig. 02

Gender split

51.1%
Female
48.9%
Male
Demographic split for Westgate Las Vegas Resort & Casino audience in United States
MetricValue
Female51.1%
Male48.9%
Average age45.2
Estimated audience size1,333,654
Fig. 03

Age distribution

Ø 45.2
average years
Age distribution of the Westgate Las Vegas Resort & Casino audience in United States
Age bracketShare%
16-198%
20-2914%
30-3919%
40-4925%
50+34%
Fig. 04

Worldwide distribution

82.2%

of the worldwide Westgate Las Vegas Resort & Casino audience comes from United States.

Worldwide audience distribution share by country for Westgate Las Vegas Resort & Casino
CountryShare
United States82.2%
Canada3.2%
Japan2.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Westgate Las Vegas Resort & Casino audience in United States is strongest.

Fig. 05

Top regions by affinity

Westgate Las Vegas Resort & Casino customers by region in United States
#RegionReachAffinity×
01Nevada~500K36.16×
02Arizona~30K0.99×
03Utah~10K0.87×
04California~100K0.79×
05Hawaii~5K0.77×
06Vermont~2K0.71×
07New Mexico~5K0.69×
08Virginia~30K0.68×
09Alaska~2K0.68×
10North Dakota~2K0.66×
11South Dakota~2K0.65×
12Montana~3K0.63×
13Idaho~5K0.61×
14Colorado~10K0.59×
15Rhode Island~3K0.59×
16West Virginia~4K0.58×
17Delaware~2K0.58×
18Maine~3K0.56×
19Oregon~10K0.55×
20New Hampshire~3K0.53×
21Washington, District of Columbia~2K0.53×
22Washington~20K0.52×
23Nebraska~4K0.50×
24Mississippi~6K0.47×
25Kansas~6K0.47×
26Arkansas~6K0.45×
27Minnesota~9K0.43×
28Oklahoma~7K0.43×
29Iowa~5K0.43×
30Missouri~10K0.41×
31Louisiana~8K0.41×
32Illinois~20K0.40×
33South Carolina~9K0.40×
34Wisconsin~9K0.39×
35Kentucky~7K0.39×
36Florida~40K0.38×
37Connecticut~6K0.38×
38Maryland~10K0.37×
39Alabama~8K0.37×
40Texas~50K0.36×
41Tennessee~10K0.36×
42Indiana~10K0.36×
43Georgia~20K0.35×
44Michigan~10K0.35×
45Ohio~20K0.34×
46Massachusetts~10K0.32×
47North Carolina~10K0.31×
48New Jersey~10K0.31×
49New York~20K0.28×
50Pennsylvania~10K0.28×
Fig. 06

Affinity by region

Affinity by region — Westgate Las Vegas Resort & Casino, United States
0.28×1.00×36.16×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Westgate Las Vegas Resort & Casino audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Westgate Las Vegas Resort & Casino audience
#·InterestCategoryAffinity×
01Flamingo Las VegasTravel & Leisure39.26×
02Hart of DixieMovies & TV35.72×
03Tropicana Las VegasTravel & Leisure29.83×
04In the HeightsMusic & Radio28.15×
05MGM Grand Las VegasTravel & Leisure19.29×
06Bellagio (resort)Travel & Leisure17.74×
07Mohegan SunTravel & Leisure15.26×
08The Venetian Las VegasTravel & Leisure13.90×
09Caesars PalaceTravel & Leisure13.56×
10SaversShopping9.86×
11Online bankingBusiness & Career5.59×
12Seattle MarinersSports4.91×
13First class travelTravel & Leisure4.69×
14FedExBusiness & Career4.29×
15Mortgage loansBusiness & Career3.96×
16Vehicle insuranceCars & Mobility3.89×
17Discount storesShopping3.26×
18AirbnbTravel & Leisure2.85×
19Shopping mallsShopping2.83×
20PinterestInternet & Social Media2.06×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Westgate Las Vegas Resort & Casino audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Westgate Las Vegas Resort & Casino audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.15×
IndulgenceJOY1.82×
Family OrientationCONSERVATISM1.77×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Westgate Las Vegas Resort & Casino audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.75×
Healthy LifestyleBALANCE0.76×
Early Adopter MentalityPOWER0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Westgate Las Vegas Resort & Casino's target market in United States?

Westgate Las Vegas Resort & Casino's target market in United States covers an estimated 1,333,654 people, concentrated in Nevada and California.

02

What is the gender split and age of Westgate Las Vegas Resort & Casino customers?

51.1% of the Westgate Las Vegas Resort & Casino audience are female, 48.9% are male, with an average age of 45.2 years.

03

Which brands do Westgate Las Vegas Resort & Casino fans like most?

Westgate Las Vegas Resort & Casino fans show strongest brand affinity for Flamingo Las Vegas (39.26×), Hart of Dixie (35.72×), and Mortgage loans (3.96×) over the country average.

04

Where do Westgate Las Vegas Resort & Casino fans live in United States?

Westgate Las Vegas Resort & Casino fans in United States are most concentrated in Nevada (reach ~500K), California (reach ~100K), and Texas (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Westgate Las Vegas Resort & Casino fans also like?

Beyond Westgate Las Vegas Resort & Casino itself, the audience over-indexes on Hart of Dixie (35.72×), Mortgage loans (3.96×), MGM Grand Las Vegas (19.29×), and Mohegan Sun (15.26×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Westgate Las Vegas Resort & Casino. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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