In the Heights Audience in United States

In the Heights logo

In the Heights has an estimated audience of 844,170 people in United States. 53.4% are female, 46.6% are male, average age 37.0. Top regions: California, Texas, New York. Top brand affinities: Studio Movie Grill, Boiler Room, Rhianna (singer), Peyton List (actress, born 1998), Mary Mouser.

The average In the Heights fan in United States is 37.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Studio Movie Grill, Boiler Room, Rhianna (singer), with strongest over-indexing on Studio Movie Grill (460.36× the country average). Demographically, the In the Heights audience skews balanced with an average age of 37.0, and over-indexes on personality traits such as LGBTQ+ Identity, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Musical

Demographics of In the Heights fans

Demographic split for In the Heights audience in United States
MetricValue
Female53.4%
Male46.6%
Average age37.0
Estimated audience size844,170

Audience persona

The typical In the Heights fan in United States is balanced, around 37.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Studio Movie Grill.

Top regions in United States

Top regions ranked by reach for In the Heights in United States
RegionReachAffinity
California130,7351.41×
Texas83,4541.15×
New York82,9991.76×
Florida72,4031.27×
Pennsylvania32,6611.15×
Illinois32,5271.16×
New Jersey31,6541.47×
Ohio25,9951×
North Carolina25,5181×
Georgia25,3110.97×
Virginia24,8441.21×
Missouri23,8901.76×
Massachusetts22,8461.37×
Maryland18,8461.3×
Michigan18,1820.82×
Arizona17,1400.99×
Washington17,0151×
Indiana13,9620.91×
Tennessee13,3970.79×
Colorado13,0960.98×
Connecticut12,6111.49×
Wisconsin11,6550.92×
Utah10,3391.37×
Minnesota10,2590.85×
South Carolina9,4890.75×
Oregon9,1340.94×
Louisiana8,5510.79×
Oklahoma8,2250.88×
Alabama7,7900.66×
Kentucky7,6030.72×
Nevada7,5000.92×
Iowa6,5260.94×
Kansas6,5100.98×
Arkansas5,2990.76×
Washington, District of Columbia4,7471.87×
Mississippi4,4870.65×
Hawaii4,2041.16×
Nebraska4,0370.95×
Idaho3,5460.84×
Rhode Island3,4691.29×
New Mexico3,4540.82×
New Hampshire3,3501.01×
West Virginia2,2590.57×
Maine2,2450.74×
Delaware2,0920.9×
Montana1,6310.7×
Vermont1,3350.9×
South Dakota1,0960.56×
Alaska1,0820.6×
North Dakota8690.5×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for In the Heights audience
BrandAffinityCategory
Studio Movie Grill460.36×Food & Beverages
Boiler Room200.15×Music & Radio
Rhianna (singer)50.02×Music & Radio
Peyton List (actress, born 1998)90.18×Movies & TV
Mary Mouser90.18×Movies & TV
Hart of Dixie102.81×Movies & TV
Tony Shalhoub73.77×Movies & TV
The Day the Earth Stood Still84.34×Movies & TV
Billie Eilish18.88×Music & Radio
Andrew Rannells74.46×Movies & TV
500 Days of Summer41.09×Movies & TV
West Side Story (film)55.34×Movies & TV
Across the Universe (film)83.54×Movies & TV
Clueless (film)30.62×Movies & TV
Tanner Buchanan45.94×Movies & TV
Weekend (2011 film)56.57×Movies & TV
Under the Same Moon71.71×Movies & TV
Lorde27.53×Music & Radio
Moonlight (TV series)31.68×Movies & TV
Variety show8.74×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by In the Heights audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.53
Family OrientationCONSERVATISM1.8
SustainabilityBALANCE1.44
Quality AwarenessPREMIUM1.34
Price SensitivityPREMIUM1.28
Social Media UsageJOY1.26

Worldwide distribution

Worldwide audience distribution share by country for In the Heights
CountryShare
United States43.6%
United Kingdom21.9%
Brazil3.4%

See In the Heights audiences in other countries

More Music & Radio audiences in United States

Frequently asked questions

How many fans does In the Heights have in United States?

In the Heights has an estimated audience of 844,170 people in United States, concentrated in California and Texas.

What is the gender split and age of In the Heights fans?

53.4% of In the Heights fans are female, 46.6% are male, with an average age of 37.0 years.

Which brands do In the Heights fans like most?

In the Heights fans show strongest brand affinity for Studio Movie Grill (460.36×), Boiler Room (200.15×), and Rhianna (singer) (50.02×) over the country average.

Where do In the Heights fans live in United States?

In the Heights fans in United States are most concentrated in California (reach 130,735), Texas (reach 83,454), and New York (reach 82,999). These three regions account for the largest share of the active audience.

What other brands do In the Heights fans also like?

Beyond In the Heights itself, the audience over-indexes on Boiler Room (200.15×), Rhianna (singer) (50.02×), Peyton List (actress, born 1998) (90.18×), and Mary Mouser (90.18×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for In the Heights. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.