Rascasse Audience Intelligence

In the Heights Audience in United States

A data profile of the people who buy, follow and care about In the Heights in United States — modelled from more than twelve digital signal sources. In the Heights has an estimated audience of 839,131 people in United States.

#21among Musical in United States#3532in Music & Radio

The average In the Heights fan in United States is 37.0 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Studio Movie Grill, Boiler Room, Rhianna (singer), with strongest over-indexing on Studio Movie Grill (460.36× the country average).

Demographically, the In the Heights audience skews balanced with an average age of 37.0, and over-indexes on personality traits such as Social Media Usage, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical In the Heights fan in United States is balanced, around 37.0 years old, with strong Social Media Usage tendencies and a notable affinity for Studio Movie Grill.

Category: Music & Radio · Type: Musical

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the In the Heights profile in United States.

Audience size
839K
in United States
Gender
53.4%♀
46.6% male
Age
37.0
average years
Country rank
#26609
Musical in United States
Fig. 01

Search interest · 12-month trend

-20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of In the Heights fans

53.4% are female, 46.6% are male, average age 37.0.

Fig. 02

Gender split

53.4%
Female
46.6%
Male
Demographic split for In the Heights audience in United States
MetricValue
Female53.4%
Male46.6%
Average age37.0
Estimated audience size839,131
Fig. 03

Age distribution

Ø 37.0
average years
Age distribution of the In the Heights audience in United States
Age bracketShare%
16-1919%
20-2925%
30-3929%
40-4912%
50+15%
Fig. 04

Worldwide distribution

43.3%

of the worldwide In the Heights audience comes from United States.

Worldwide audience distribution share by country for In the Heights
CountryShare
United States43.3%
United Kingdom21.8%
Brazil3.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the In the Heights audience in United States is strongest.

Fig. 05

Top regions by affinity

In the Heights fans by region: top regions in United States
#RegionReachAffinity×
01New York~80K1.72×
02Washington, District of Columbia~4K1.61×
03Connecticut~10K1.53×
04New Jersey~30K1.52×
05Missouri~20K1.43×
06Hawaii~5K1.42×
07California~100K1.39×
08Massachusetts~20K1.33×
09Utah~10K1.31×
10Florida~70K1.27×
11Maryland~20K1.26×
12Rhode Island~3K1.26×
13Pennsylvania~30K1.15×
14Texas~80K1.14×
15Illinois~30K1.13×
16Virginia~20K1.13×
17Georgia~30K1.01×
18North Carolina~30K1.00×
19Delaware~2K1.00×
20Vermont~1K0.99×
21Kansas~6K0.97×
22Nebraska~4K0.97×
23Arizona~20K0.96×
24Ohio~20K0.95×
25Washington~20K0.95×
26New Hampshire~3K0.95×
27Oregon~9K0.94×
28Iowa~7K0.94×
29Colorado~10K0.93×
30Wisconsin~10K0.93×
31Nevada~8K0.92×
32Oklahoma~8K0.90×
33Indiana~10K0.88×
34Arkansas~6K0.87×
35Idaho~4K0.86×
36New Mexico~4K0.85×
37Minnesota~10K0.84×
38Michigan~20K0.83×
39Louisiana~9K0.83×
40Montana~2K0.83×
41Alaska~2K0.83×
42South Carolina~10K0.81×
43Kentucky~8K0.79×
44Tennessee~10K0.78×
45Maine~2K0.78×
46South Dakota~1K0.74×
47North Dakota~1K0.72×
48Alabama~8K0.70×
49Mississippi~5K0.69×
50West Virginia~3K0.69×
Fig. 06

Affinity by region

Affinity by region — In the Heights, United States
0.69×1.00×1.72×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the In the Heights audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for In the Heights audience
#·InterestCategoryAffinity×
01Studio Movie GrillFood & Beverages460.36×
02Boiler RoomMusic & Radio200.15×
03Hart of DixieMovies & TV102.81×
04Peyton List (actress, born 1998)Movies & TV90.18×
05Mary MouserMovies & TV90.18×
06The Day the Earth Stood StillMovies & TV84.34×
07Across the Universe (film)Movies & TV83.54×
08Andrew RannellsMovies & TV74.46×
09Jennifer's BodyMovies & TV74.25×
10Tony ShalhoubMovies & TV73.77×
11Under the Same MoonMovies & TV71.71×
12Weekend (2011 film)Movies & TV56.57×
13West Side Story (film)Movies & TV55.34×
14Rhianna (singer)Music & Radio50.02×
15Tanner BuchananMovies & TV45.94×
16500 Days of SummerMovies & TV41.09×
17Moonlight (TV series)Movies & TV31.68×
18Clueless (film)Movies & TV30.62×
19Billie EilishMusic & Radio18.88×
20Variety showMovies & TV8.74×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the In the Heights audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by In the Heights audience · What stands out
TraitClusterDeviationScore
Social Media UsageJOY1.68×
IndulgenceJOY1.51×
ExtroversionTHRILL1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by In the Heights audience · Rather not
TraitClusterDeviationScore
Urban LifestyleOPEN1.08×
Pet OwnershipJOY1.08×
DIY MentalityTHRILL1.08×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does In the Heights have in United States?

In the Heights has an estimated audience of 839,131 people in United States, concentrated in California and Texas.

02

What is the gender split and age of In the Heights fans?

53.4% of In the Heights fans are female, 46.6% are male, with an average age of 37.0 years.

03

Which brands do In the Heights fans like most?

In the Heights fans show strongest brand affinity for Studio Movie Grill (460.36×), Boiler Room (200.15×), and Rhianna (singer) (50.02×) over the country average.

04

Where do In the Heights fans live in United States?

In the Heights fans in United States are most concentrated in California (reach ~100K), Texas (reach ~80K), and New York (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do In the Heights fans also like?

Beyond In the Heights itself, the audience over-indexes on Boiler Room (200.15×), Rhianna (singer) (50.02×), Peyton List (actress, born 1998) (90.18×), and Mary Mouser (90.18×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Music & Radio audiences in United States

See In the Heights audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for In the Heights. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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