For marketing, sponsorship & live-entertainment teams
Every entity in this table has a full profile.
Age brackets, gender split, regional distribution down to postal code where available, and the brands this audience overindexes on — per country, for c. 300,000 brands, teams, artists and media properties across 200+ countries. Open in the browser, no login.
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How to read this list
Rank
Position in the Top 100, sorted by audience size from largest to smallest. Updated quarterly.
Audience size
Estimated number of unique people in United States who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in United States. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in United States, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in United States. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 1 | WWicked (musical) | 9.7M | 39.2% | 39.4 | 64.8% | Musical |
| 2 | CCats (musical) | 7.5M | 26.0% | 37.1 | 66.5% | |
| 3 | LLord of the Rings (musical) | 6.2M | 45.0% | — | — | Musical |
| 4 | CCirque du Soleil | 5.6M | 35.6% | 42.6 | 55.8% | |
| 5 | TThe Nutcracker | 2.7M | 34.2% | 39.9 | 74.0% | Musical |
| 6 | CChess (musical) | 2M | 15.8% | 34.4 | 32.5% | |
| 7 | TThe Music Man | 2M | 59.8% | 51.4 | 54.6% | |
| 8 | LLes Misérables (musical) | 1.9M | 32.7% | 38.9 | 66.0% | |
| 9 | CChicago (musical) | 1.9M | 29.2% | 41.5 | 64.3% | Musical |
| 10 | TThe Book of Mormon (musical) | 1.7M | 41.0% | 41.9 | 62.8% | |
| 11 | AAllegiance (musical) | 1.7M | 80.7% | 48.2 | 45.2% | |
| 12 | GGrease (lubricant) | 1.6M | 33.0% | 46.7 | 16.8% | Musical |
| 13 | MMilk and Honey (musical) | 1.6M | 48.6% | 39.0 | 57.5% | |
| 14 | BBeauty and the Beast | 1.5M | 32.0% | 32.2 | 68.9% | |
| 15 | DDefending the Caveman | 1.5M | 66.9% | 47.1 | 58.0% | |
| 16 | HHair (musical) | 1.4M | 16.3% | 36.1 | 77.4% | Musical |
| 17 | BBeauty and the Beast (musical) | 1.1M | 27.2% | 37.8 | 67.3% | |
| 18 | DDear Evan Hansen | 948k | 49.0% | 36.8 | 71.2% | |
| 19 | HHamilton (musical) | 938k | 31.6% | 33.2 | 61.0% | Musical |
| 20 | BBlue Man Group | 935k | 53.0% | 40.2 | 53.2% | Musical |
| 21 | IIn the Heights | 835k | 43.4% | 37.6 | 53.4% | |
| 22 | PPagliacci | 754k | 75.8% | 44.5 | 52.9% | |
| 23 | WWest Side Story | 694k | 27.0% | 43.5 | 64.0% | |
| 24 | LLegally Blonde (musical) | 653k | 26.7% | 43.6 | 77.7% | |
| 25 | AAlegría (Cirque du Soleil) | 650k | 13.1% | 36.8 | 60.5% | |
| 26 | CCarousel (musical) | 611k | 17.3% | 45.6 | 54.9% | |
| 27 | CCabaret (musical) | 597k | 31.0% | 30.3 | 46.0% | |
| 28 | WWar Horse (play) | 583k | 38.8% | 42.9 | 68.4% | |
| 29 | FFiddler on the Roof | 557k | 40.6% | 45.5 | 62.9% | Musical |
| 30 | TThe Wedding Singer (musical) | 545k | 70.3% | 25.4 | 100.0% | |
| 31 | KKinky boots | 539k | 43.0% | 36.2 | 75.8% | |
| 32 | RRiverdance | 514k | 30.2% | 37.6 | 60.6% | Musical |
| 33 | TThe Piano Lesson | 513k | 94.5% | — | — | Musical |
| 34 | EEvita (musical) | 491k | 17.9% | 43.4 | 55.9% | Musical |
| 35 | MMary Poppins (musical) | 487k | 18.0% | 35.9 | 73.8% | Musical |
| 36 | TThe Sound of Music | 457k | 34.8% | 46.5 | 71.1% | |
| 37 | WWICKED The Musical | 451k | 80.8% | 38.0 | 77.8% | |
| 38 | SSwan Lake | 421k | 18.8% | 29.0 | 85.3% | Musical |
| 39 | FFollies | 419k | 59.0% | 51.7 | 64.6% | |
| 40 | SSchool of Rock (musical) | 392k | 14.1% | 41.5 | 53.1% | |
| 41 | AAnnie (musical) | 359k | 19.4% | 39.5 | 64.7% | |
| 42 | TThe Aristocats | 356k | 22.6% | 39.4 | 63.6% | Musical |
| 43 | GGuys and Dolls | 349k | 26.8% | 36.3 | 58.5% | |
| 44 | SShrek The Musical | 349k | 33.8% | 38.5 | 67.1% | Musical |
| 45 | AAnything Goes | 347k | 7.0% | 41.3 | 79.7% | |
| 46 | TThe Rocky Horror Show | 340k | 30.9% | 42.1 | 52.0% | Musical |
| 47 | HHairspray (musical) | 336k | 18.4% | 45.2 | 73.5% | |
| 48 | HHedwig and the Angry Inch (musical) | 334k | 51.8% | 42.3 | 65.0% | |
| 49 | GGypsy (musical) | 328k | 14.7% | 43.3 | 64.4% | |
| 50 | FFootloose (musical) | 324k | 11.7% | 48.5 | 78.9% | Musical |
| 51 | DDreamgirls | 320k | 32.5% | 39.6 | 48.1% | Musical |
| 52 | MMatilda the Musical | 320k | 7.5% | 37.6 | 56.0% | Musical |
| 53 | DDance of the Vampires | 311k | 41.1% | 37.4 | 63.9% | |
| 54 | TThe Color Purple (musical) | 297k | 37.6% | 42.3 | 62.9% | |
| 55 | PPeter and the Wolf | 294k | 46.5% | 38.8 | 100.0% | |
| 56 | WWaitress (Musical) | 293k | 26.7% | 38.2 | 79.1% | |
| 57 | OOvo (Cirque du Soleil) | 282k | 10.6% | 25.4 | 65.2% | |
| 58 | RRock of Ages (musical) | 281k | 25.7% | 42.0 | 51.2% | |
| 59 | DDon Quixote (ballet) | 272k | 4.2% | 36.1 | 44.8% | |
| 60 | TTurandot | 269k | 41.5% | 51.6 | 68.6% | |
| 61 | WWhat Next? (opera) | 269k | 53.8% | 51.3 | 75.7% | |
| 62 | MMiss Saigon | 267k | 21.4% | 42.7 | 67.9% | |
| 63 | TThe Phantom of the Opera | 253k | 35.9% | 34.4 | 74.7% | Musical |
| 64 | MMenopause The Musical | 241k | 69.0% | 42.7 | 76.9% | |
| 65 | AA Chorus Line | 239k | 27.0% | 45.1 | 59.9% | Musical |
| 66 | HHello, Dolly! (musical) | 233k | 33.4% | 38.7 | 42.9% | |
| 67 | LLittle Shop of Horrors (musical) | 231k | 27.6% | 36.5 | 83.1% | Musical |
| 68 | BBilly Elliot the Musical | 224k | 20.6% | 40.0 | 53.2% | Musical |
| 69 | TThe Wiz | 222k | 28.5% | 41.5 | 59.3% | Musical |
| 70 | TTarzan (musical) | 217k | 12.1% | 34.4 | 49.0% | Musical |
| 71 | TThe Wizard of Oz (1902 musical) | 209k | 11.4% | 36.9 | 57.6% | |
| 72 | TTwelfth Night | 203k | 25.8% | 44.0 | 65.1% | |
| 73 | 99 to 5 (musical) | 202k | 22.5% | 35.7 | 51.3% | Musical |
| 74 | TThe Marriage of Figaro | 194k | 35.6% | 40.4 | 63.1% | |
| 75 | GGiselle | 182k | 12.9% | 32.8 | 64.0% | |
| 76 | JJesus Christ Superstar | 179k | 16.8% | 33.5 | 78.0% | Musical |
| 77 | TThe Producers (musical) | 178k | 22.3% | 46.2 | 41.6% | Musical |
| 78 | LLes Miserables - Musical | 171k | 37.6% | 31.3 | 76.3% | |
| 79 | MMystère (Cirque du Soleil) | 168k | 22.9% | 46.4 | 52.3% | |
| 80 | NNotre-Dame de Paris (musical) | 161k | 16.9% | 44.5 | 78.2% | |
| 81 | LLa traviata | 154k | 13.6% | 41.2 | 63.0% | |
| 82 | SSouth Pacific (musical) | 152k | 41.9% | 47.7 | 65.1% | Musical |
| 83 | AAs You Like It | 148k | 20.1% | 45.1 | 66.8% | |
| 84 | MMacbeth (opera) | 147k | 11.0% | 46.1 | 64.7% | Musical |
| 85 | TThe Bodyguard (musical) | 141k | 11.3% | 34.2 | 68.4% | |
| 86 | PPippin (musical) | 134k | 23.8% | 42.9 | 66.9% | |
| 87 | RRienzi | 134k | 53.0% | 42.3 | 65.6% | |
| 88 | 442nd Street (musical) | 132k | 20.0% | 40.9 | 68.5% | |
| 89 | JJekyll & Hyde (musical) | 126k | 32.4% | 44.1 | 57.9% | |
| 90 | NNewsies (musical) | 124k | 52.8% | 38.4 | 72.6% | Musical |
| 91 | PPeppa Pig Live | 122k | 44.0% | 31.3 | 54.4% | |
| 92 | RRequiem (Mozart) | 119k | 9.3% | 47.0 | 61.1% | |
| 93 | LLord of the Dance (musical) | 115k | 11.8% | 42.3 | 60.6% | |
| 94 | GGhost the Musical | 114k | 50.4% | 40.2 | 62.5% | |
| 95 | BBlack Nazarene | 113k | 45.1% | 42.5 | 63.4% | Musical |
| 96 | WWe Will Rock You (musical) | 109k | 7.0% | 35.0 | 55.0% | |
| 97 | CChitty Chitty Bang Bang (musical) | 107k | 11.6% | 37.7 | 71.4% | |
| 98 | SSunday in the Park with George | 106k | 60.1% | 37.2 | 77.2% | Musical |
| 99 | TThe Addams Family (musical) | 105k | 9.1% | 40.0 | 100.0% | Musical |
| 100 | GGrease (musical) | 101k | 6.1% | 42.9 | 63.4% | Musical |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this list of the most popular musicals compiled?
Rascasse aggregates anonymized search-behavior signals across United States and ranks each musical by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is updated quarterly from the latest search-behavior data and re-published as a static page.
What is the largest musical in United States?
Wicked (musical) currently leads with an estimated audience of 9.7M people in United States.