Hamilton (musical) Audience in United States
Hamilton (musical) has an estimated audience of 1,032,729 people in United States. 61.0% are female, 39.0% are male, average age 32.5. Top regions: California, Texas, New York. Top brand affinities: Dog breed, Combat sport, Bank account, Collectable, Natural rubber.
The average Hamilton (musical) fan in United States is 32.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Dog breed, Combat sport, Bank account, with strongest over-indexing on Dog breed (1.84× the country average). Demographically, the Hamilton (musical) audience skews more female with an average age of 32.5, and over-indexes on personality traits such as Sustainability, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Music & Radio · Type: Musical · Subtype: Musical
Demographics of Hamilton (musical) fans
| Metric | Value |
|---|---|
| Female | 61.0% |
| Male | 39.0% |
| Average age | 32.5 |
| Estimated audience size | 1,032,729 |
Audience persona
The typical Hamilton (musical) fan in United States is more female, around 32.5 years old, with strong Sustainability tendencies and a notable affinity for Dog breed.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 128,558 | 1.13× |
| Texas | 95,824 | 1.08× |
| New York | 77,444 | 1.34× |
| Florida | 67,821 | 0.97× |
| Pennsylvania | 43,015 | 1.24× |
| Ohio | 40,068 | 1.26× |
| New Jersey | 34,423 | 1.31× |
| North Carolina | 32,690 | 1.05× |
| Illinois | 31,146 | 0.91× |
| Georgia | 30,081 | 0.95× |
| Michigan | 28,818 | 1.07× |
| Virginia | 26,809 | 1.07× |
| Arizona | 25,050 | 1.19× |
| Massachusetts | 23,513 | 1.16× |
| Washington | 23,328 | 1.13× |
| Alabama | 22,299 | 1.55× |
| Tennessee | 20,013 | 0.97× |
| Missouri | 19,578 | 1.18× |
| Maryland | 19,112 | 1.08× |
| Indiana | 18,232 | 0.97× |
| Colorado | 17,914 | 1.1× |
| South Carolina | 13,412 | 0.86× |
| Louisiana | 12,687 | 0.95× |
| Oregon | 12,029 | 1.02× |
| Wisconsin | 11,891 | 0.77× |
| Kentucky | 11,616 | 0.9× |
| Minnesota | 11,147 | 0.75× |
| Connecticut | 10,660 | 1.03× |
| Utah | 10,336 | 1.12× |
| Oklahoma | 10,159 | 0.89× |
| Iowa | 8,540 | 1× |
| Nevada | 8,157 | 0.82× |
| Mississippi | 7,864 | 0.92× |
| Arkansas | 7,699 | 0.9× |
| Kansas | 7,184 | 0.88× |
| Washington, District of Columbia | 5,414 | 1.74× |
| Idaho | 4,980 | 0.96× |
| Nebraska | 4,923 | 0.95× |
| Montana | 4,300 | 1.5× |
| West Virginia | 3,905 | 0.81× |
| Rhode Island | 3,888 | 1.18× |
| New Mexico | 3,887 | 0.75× |
| Hawaii | 3,159 | 0.71× |
| New Hampshire | 3,148 | 0.77× |
| Maine | 2,948 | 0.8× |
| Delaware | 2,682 | 0.94× |
| Alaska | 1,746 | 0.79× |
| South Dakota | 1,658 | 0.69× |
| Vermont | 1,317 | 0.73× |
| North Dakota | 1,316 | 0.62× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dog breed | 1.84× | Pets & Animals |
| Combat sport | 2.31× | Sports |
| Bank account | 2.87× | Business & Career |
| Collectable | 1.58× | Kids & Family |
| Natural rubber | 1.63× | Cars & Mobility |
| Mothercare | 1.54× | Kids & Family |
| WFTS-TV | 2.44× | Movies & TV |
| Necktie | 2.02× | Fashion & Accessoires |
| Paul Dano | 1.81× | Movies & TV |
| Mortgage insurance | 1.5× | Business & Career |
| Business English | 1.79× | Business & Career |
| Cachorro | 1.71× | Pets & Animals |
| Fox & Friends | 1.51× | Movies & TV |
| Hypertext | 1.79× | Technology & Electronics |
| Assassin's Creed II | 2.16× | Games |
| Sub Zero (Official) | 2.75× | Literature |
| Temple Grandin | 1.95× | Literature |
| Kerala | 1.66× | Travel & Leisure |
| Mariel Hemingway | 2.48× | Fashion & Accessoires |
| Tierra caliente | 1.82× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.96 |
| LGBTQ+ Identity | OPEN | 1.76 |
| Mindfulness | BALANCE | 1.68 |
| Design Affinity | PREMIUM | 1.68 |
| Pet Ownership | JOY | 1.63 |
| Risk Appetite | THRILL | 1.49 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 32.3% |
| Japan | 15.5% |
| United Kingdom | 5.5% |
See Hamilton (musical) audiences in other countries
More Musical audiences in United States
- Wicked (musical) (9,871,141)
- Lord of the Rings (musical) (5,603,000)
- The Nutcracker (2,719,290)
- Bubble Guppies (2,206,356)
- Chicago (musical) (1,882,446)
Frequently asked questions
How many fans does Hamilton (musical) have in United States?
Hamilton (musical) has an estimated audience of 1,032,729 people in United States, concentrated in California and Texas.
What is the gender split and age of Hamilton (musical) fans?
61.0% of Hamilton (musical) fans are female, 39.0% are male, with an average age of 32.5 years.
Which brands do Hamilton (musical) fans like most?
Hamilton (musical) fans show strongest brand affinity for Dog breed (1.84×), Combat sport (2.31×), and Bank account (2.87×) over the country average.
Where do Hamilton (musical) fans live in United States?
Hamilton (musical) fans in United States are most concentrated in California (reach 128,558), Texas (reach 95,824), and New York (reach 77,444). These three regions account for the largest share of the active audience.
What other brands do Hamilton (musical) fans also like?
Beyond Hamilton (musical) itself, the audience over-indexes on Combat sport (2.31×), Bank account (2.87×), Collectable (1.58×), and Natural rubber (1.63×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Hamilton (musical). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.