Rascasse Audience Intelligence

Hamilton (musical) Audience in United States

A data profile of the people who buy, follow and care about Hamilton (musical) in United States — modelled from more than twelve digital signal sources. Hamilton (musical) has an estimated audience of 1,010,942 people in United States.

#10among Musical in United States#18among Musical in United States#3036in Music & Radio

The average Hamilton (musical) fan in United States is 32.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Superman, Millie Bobby Brown, Harry Potter, with strongest over-indexing on Superman (2.82× the country average).

Demographically, the Hamilton (musical) audience skews more female with an average age of 32.5, and over-indexes on personality traits such as Design Affinity, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hamilton (musical) fan in United States is more female, around 32.5 years old, with strong Design Affinity tendencies and a notable affinity for Superman.

Category: Music & Radio · Type: Musical · Subtype: Musical

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hamilton (musical) profile in United States.

Audience size
1M
in United States
Gender
61.0%♀
39.0% male
Age
32.5
average years
Country rank
#23505
Musical in United States
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hamilton (musical) fans

61.0% are female, 39.0% are male, average age 32.5.

Fig. 02

Gender split

61.0%
Female
39.0%
Male
Demographic split for Hamilton (musical) audience in United States
MetricValue
Female61.0%
Male39.0%
Average age32.5
Estimated audience size1,010,942
Fig. 03

Age distribution

Ø 32.5
average years
Age distribution of the Hamilton (musical) audience in United States
Age bracketShare%
16-1930%
20-2930%
30-3920%
40-4914%
50+6%
Fig. 04

Worldwide distribution

31.2%

of the worldwide Hamilton (musical) audience comes from United States.

Worldwide audience distribution share by country for Hamilton (musical)
CountryShare
United States31.2%
Japan15.3%
United Kingdom5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hamilton (musical) audience in United States is strongest.

Fig. 05

Top regions by affinity

Hamilton (musical) fans by region: top regions in United States
#RegionReachAffinity×
01Montana~5K1.72×
02Washington, District of Columbia~5K1.69×
03Alabama~20K1.54×
04Ohio~40K1.34×
05New York~70K1.30×
06New Jersey~30K1.28×
07Pennsylvania~40K1.19×
08Rhode Island~4K1.18×
09Missouri~20K1.16×
10Arizona~20K1.15×
11Massachusetts~20K1.15×
12Utah~10K1.08×
13Michigan~30K1.07×
14Maryland~20K1.07×
15California~100K1.04×
16Virginia~30K1.04×
17Indiana~20K1.04×
18Connecticut~10K1.04×
19Texas~90K1.03×
20Colorado~20K1.03×
21Washington~20K1.02×
22North Carolina~30K1.01×
23Kentucky~10K1.01×
24Iowa~8K0.99×
25Mississippi~8K0.98×
26Louisiana~10K0.97×
27Delaware~3K0.97×
28Florida~70K0.94×
29Georgia~30K0.94×
30Tennessee~20K0.94×
31Oregon~10K0.93×
32Arkansas~8K0.93×
33Kansas~8K0.93×
34Idaho~5K0.93×
35Nebraska~5K0.93×
36Oklahoma~10K0.92×
37Illinois~30K0.91×
38West Virginia~4K0.89×
39Alaska~2K0.86×
40South Carolina~10K0.85×
41Wisconsin~10K0.85×
42Maine~3K0.83×
43New Hampshire~3K0.82×
44Nevada~8K0.80×
45New Mexico~4K0.78×
46Vermont~1K0.78×
47Minnesota~10K0.75×
48Hawaii~3K0.74×
49South Dakota~2K0.74×
50North Dakota~2K0.71×
Fig. 06

Affinity by region

Affinity by region — Hamilton (musical), United States
0.71×1.00×1.72×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hamilton (musical) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hamilton (musical) audience
#·InterestCategoryAffinity×
01Millie Bobby BrownMovies & TV4.67×
02Meryl StreepMovies & TV4.29×
03Hello KittyKids & Family3.86×
04Disney PrincessKids & Family3.46×
05SupermanMovies & TV2.82×
06True DetectiveMovies & TV2.66×
07Harry PotterMovies & TV2.50×
08BatmanMovies & TV2.42×
09Natural skin careBeauty & Wellness2.41×
10Trader Joe'sShopping2.35×
11Vintage clothingFashion & Accessoires2.35×
12Do it yourself (DIY)Home & Garden2.05×
13Taylor SwiftMusic & Radio1.90×
14DisneylandTravel & Leisure1.90×
15PodcastMusic & Radio1.81×
16EtsyFashion & Accessoires1.71×
17FIFA World CupSports1.68×
18HBOMovies & TV1.68×
19Drama moviesMovies & TV1.66×
20Nonprofit organizationPolitics & Society1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hamilton (musical) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hamilton (musical) audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.91×
SustainabilityBALANCE1.81×
Community OrientationOPEN1.71×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hamilton (musical) audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.61×
Convenience OrientationPREMIUM0.62×
ExtroversionTHRILL0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hamilton (musical) have in United States?

Hamilton (musical) has an estimated audience of 1,010,942 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Hamilton (musical) fans?

61.0% of Hamilton (musical) fans are female, 39.0% are male, with an average age of 32.5 years.

03

Which brands do Hamilton (musical) fans like most?

Hamilton (musical) fans show strongest brand affinity for Superman (2.82×), Millie Bobby Brown (4.67×), and Harry Potter (2.5×) over the country average.

04

Where do Hamilton (musical) fans live in United States?

Hamilton (musical) fans in United States are most concentrated in California (reach ~100K), Texas (reach ~90K), and New York (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Hamilton (musical) fans also like?

Beyond Hamilton (musical) itself, the audience over-indexes on Millie Bobby Brown (4.67×), Harry Potter (2.5×), Do it yourself (DIY) (2.05×), and Trader Joe's (2.35×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Musical audiences in United States

See Hamilton (musical) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Hamilton (musical). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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