Hamilton (musical) Audience in United States

Hamilton (musical) has an estimated audience of 1,032,729 people in United States. 61.0% are female, 39.0% are male, average age 32.5. Top regions: California, Texas, New York. Top brand affinities: Superman, Harry Potter, Millie Bobby Brown, Do it yourself (DIY), Film festival.

The average Hamilton (musical) fan in United States is 32.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Superman, Harry Potter, Millie Bobby Brown, with strongest over-indexing on Superman (2.52× the country average). Demographically, the Hamilton (musical) audience skews more female with an average age of 32.5, and over-indexes on personality traits such as Sustainability, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Musical · Subtype: Musical

Demographics of Hamilton (musical) fans

Demographic split for Hamilton (musical) audience in United States
MetricValue
Female61.0%
Male39.0%
Average age32.5
Estimated audience size1,032,729

Audience persona

The typical Hamilton (musical) fan in United States is more female, around 32.5 years old, with strong Sustainability tendencies and a notable affinity for Superman.

Top regions in United States

Top regions ranked by reach for Hamilton (musical) in United States
RegionReachAffinity
California128,5581.13×
Texas95,8241.08×
New York77,4441.34×
Florida67,8210.97×
Pennsylvania43,0151.24×
Ohio40,0681.26×
New Jersey34,4231.31×
North Carolina32,6901.05×
Illinois31,1460.91×
Georgia30,0810.95×
Michigan28,8181.07×
Virginia26,8091.07×
Arizona25,0501.19×
Massachusetts23,5131.16×
Washington23,3281.13×
Alabama22,2991.55×
Tennessee20,0130.97×
Missouri19,5781.18×
Maryland19,1121.08×
Indiana18,2320.97×
Colorado17,9141.1×
South Carolina13,4120.86×
Louisiana12,6870.95×
Oregon12,0291.02×
Wisconsin11,8910.77×
Kentucky11,6160.9×
Minnesota11,1470.75×
Connecticut10,6601.03×
Utah10,3361.12×
Oklahoma10,1590.89×
Iowa8,5401×
Nevada8,1570.82×
Mississippi7,8640.92×
Arkansas7,6990.9×
Kansas7,1840.88×
Washington, District of Columbia5,4141.74×
Idaho4,9800.96×
Nebraska4,9230.95×
Montana4,3001.5×
West Virginia3,9050.81×
Rhode Island3,8881.18×
New Mexico3,8870.75×
Hawaii3,1590.71×
New Hampshire3,1480.77×
Maine2,9480.8×
Delaware2,6820.94×
Alaska1,7460.79×
South Dakota1,6580.69×
Vermont1,3170.73×
North Dakota1,3160.62×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hamilton (musical) audience
BrandAffinityCategory
Superman2.52×Movies & TV
Harry Potter2.85×Movies & TV
Millie Bobby Brown4.88×Movies & TV
Do it yourself (DIY)2.36×Home & Garden
Film festival4.77×Movies & TV
Houston Astros4.37×Sports
Batman2.27×Movies & TV
Drama movies1.74×Movies & TV
FIFA World Cup1.8×Sports
Etsy2.08×Fashion & Accessoires
Minecraft3.94×Games
Taylor Swift2.03×Music & Radio
Local food2.06×Food & Beverages
Podcast1.53×Music & Radio
Natural skin care2.59×Beauty & Wellness
Disneyland1.95×Travel & Leisure
Fine art1.98×Business & Career
Contemporary art2.24×Arts & Culture
Los Angeles Dodgers2.66×Sports
HBO1.69×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hamilton (musical) audience
TraitClusterScore
SustainabilityBALANCE1.96
LGBTQ+ IdentityOPEN1.76
MindfulnessBALANCE1.68
Design AffinityPREMIUM1.68
Pet OwnershipJOY1.63
Risk AppetiteTHRILL1.49

Worldwide distribution

Worldwide audience distribution share by country for Hamilton (musical)
CountryShare
United States32.3%
Japan15.5%
United Kingdom5.5%

See Hamilton (musical) audiences in other countries

More Musical audiences in United States

Frequently asked questions

How many fans does Hamilton (musical) have in United States?

Hamilton (musical) has an estimated audience of 1,032,729 people in United States, concentrated in California and Texas.

What is the gender split and age of Hamilton (musical) fans?

61.0% of Hamilton (musical) fans are female, 39.0% are male, with an average age of 32.5 years.

Which brands do Hamilton (musical) fans like most?

Hamilton (musical) fans show strongest brand affinity for Superman (2.52×), Harry Potter (2.85×), and Millie Bobby Brown (4.88×) over the country average.

Where do Hamilton (musical) fans live in United States?

Hamilton (musical) fans in United States are most concentrated in California (reach 128,558), Texas (reach 95,824), and New York (reach 77,444). These three regions account for the largest share of the active audience.

What other brands do Hamilton (musical) fans also like?

Beyond Hamilton (musical) itself, the audience over-indexes on Harry Potter (2.85×), Millie Bobby Brown (4.88×), Do it yourself (DIY) (2.36×), and Film festival (4.77×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hamilton (musical). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.