Matilda the Musical Audience in United States

Matilda the Musical logo

Matilda the Musical has an estimated audience of 316,374 people in United States. 56.0% are female, 44.0% are male, average age 36.9. Top regions: California, Texas, New York. Top brand affinities: Scooby-Doo, Shark Tale, Recess (TV series), Murdoch Mysteries, Li Bingbing.

The average Matilda the Musical fan in United States is 36.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Scooby-Doo, Shark Tale, Recess (TV series), with strongest over-indexing on Scooby-Doo (23.67× the country average). Demographically, the Matilda the Musical audience skews more female with an average age of 36.9, and over-indexes on personality traits such as LGBTQ+ Identity, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Musical · Subtype: Musical

Demographics of Matilda the Musical fans

Demographic split for Matilda the Musical audience in United States
MetricValue
Female56.0%
Male44.0%
Average age36.9
Estimated audience size316,374

Audience persona

The typical Matilda the Musical fan in United States is more female, around 36.9 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Scooby-Doo.

Top regions in United States

Top regions ranked by reach for Matilda the Musical in United States
RegionReachAffinity
California30,5240.88×
Texas24,6350.91×
New York18,5571.05×
Florida17,6910.83×
Pennsylvania12,4221.17×
Georgia10,6171.09×
Ohio10,6131.09×
Illinois10,5881×
New Jersey9,4521.17×
North Carolina9,2300.97×
Michigan9,1031.1×
Virginia8,7831.14×
Massachusetts7,7671.25×
Washington6,2750.99×
Maryland6,0971.12×
Indiana5,7490.99×
Tennessee5,6240.89×
Missouri5,4931.08×
Wisconsin5,4851.15×
Minnesota5,2701.16×
Arizona5,1110.79×
Utah5,0721.79×
Colorado5,0271.01×
South Carolina4,5380.95×
Connecticut4,3501.37×
Kentucky4,2921.08×
Alabama4,1540.94×
Louisiana4,1321.01×
Oregon3,7031.02×
Oklahoma3,6121.03×
Kansas2,7841.12×
Iowa2,6301.01×
Arkansas2,3270.89×
Nevada2,1880.72×
Mississippi1,9770.76×
Maine1,6201.43×
Idaho1,5200.96×
Nebraska1,3730.87×
New Hampshire1,3681.1×
West Virginia1,1440.78×
Hawaii1,0340.76×
Rhode Island1,0321.03×
New Mexico1,0080.64×
Delaware8751×
Vermont8411.51×
Washington, District of Columbia8040.85×
Montana5950.68×
South Dakota5390.74×
North Dakota5020.77×
Alaska4870.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Matilda the Musical audience
BrandAffinityCategory
Scooby-Doo23.67×Movies & TV
Shark Tale62.53×Movies & TV
Recess (TV series)67×
Murdoch Mysteries93.12×Movies & TV
Li Bingbing90.21×Movies & TV
The Amazing World of Gumball53.85×Movies & TV
Courage the Cowardly Dog33.79×Movies & TV
Four Weddings and a Funeral73.45×Movies & TV
Goodwood Revival85.19×Sports
Phineas and Ferb23.97×Movies & TV
Top Gear38.94×Movies & TV
Andrew Rannells48.91×Movies & TV
Pharmacy Technician Certification Board (PTCB)72.22×
The Lorax (film)80.67×Movies & TV
BBC History Magazine119.7×Politics & Society
Bear Grylls Survival Academy106.37×Business & Career
Psycho (1960 film)20.7×Movies & TV
Across the Universe (film)54.06×Movies & TV
Dragon (2011 film)19.02×Movies & TV
Weekend (2011 film)37.16×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Matilda the Musical audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.19
TraditionCONSERVATISM1.3
CreativityOPEN1.29
SpiritualityBALANCE1.26
Community OrientationOPEN1.25
MindfulnessBALANCE1.22

Worldwide distribution

Worldwide audience distribution share by country for Matilda the Musical
CountryShare
United Kingdom20.0%
United States7.3%
Romania5.1%

See Matilda the Musical audiences in other countries

More Musical audiences in United States

Frequently asked questions

How many fans does Matilda the Musical have in United States?

Matilda the Musical has an estimated audience of 316,374 people in United States, concentrated in California and Texas.

What is the gender split and age of Matilda the Musical fans?

56.0% of Matilda the Musical fans are female, 44.0% are male, with an average age of 36.9 years.

Which brands do Matilda the Musical fans like most?

Matilda the Musical fans show strongest brand affinity for Scooby-Doo (23.67×), Shark Tale (62.53×), and Recess (TV series) (67×) over the country average.

Where do Matilda the Musical fans live in United States?

Matilda the Musical fans in United States are most concentrated in California (reach 30,524), Texas (reach 24,635), and New York (reach 18,557). These three regions account for the largest share of the active audience.

What other brands do Matilda the Musical fans also like?

Beyond Matilda the Musical itself, the audience over-indexes on Shark Tale (62.53×), Recess (TV series) (67×), Murdoch Mysteries (93.12×), and Li Bingbing (90.21×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Matilda the Musical. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.