Rascasse Audience Intelligence

Matilda the Musical Audience in United States

A data profile of the people who buy, follow and care about Matilda the Musical in United States — modelled from more than twelve digital signal sources. Matilda the Musical has an estimated audience of 318,641 people in United States.

#25among Musical in United States#51among Musical in United States#6819in Music & Radio

The average Matilda the Musical fan in United States is 36.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Scooby-Doo, Boss Baby, Shark Tale, with strongest over-indexing on Scooby-Doo (23.67× the country average).

Demographically, the Matilda the Musical audience skews more female with an average age of 36.9, and over-indexes on personality traits such as Luxury Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Matilda the Musical fan in United States is more female, around 36.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Scooby-Doo.

Category: Music & Radio · Type: Musical · Subtype: Musical

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Matilda the Musical profile in United States.

Audience size
319K
in United States
Gender
56.0%♀
44.0% male
Age
36.9
average years
Country rank
#46863
Musical in United States
Fig. 01

Search interest · 12-month trend

+45%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Matilda the Musical fans

56.0% are female, 44.0% are male, average age 36.9.

Fig. 02

Gender split

56.0%
Female
44.0%
Male
Demographic split for Matilda the Musical audience in United States
MetricValue
Female56.0%
Male44.0%
Average age36.9
Estimated audience size318,641
Fig. 03

Age distribution

Ø 36.9
average years
Age distribution of the Matilda the Musical audience in United States
Age bracketShare%
16-1924%
20-2922%
30-3922%
40-4917%
50+15%
Fig. 04

Worldwide distribution

7.1%

of the worldwide Matilda the Musical audience comes from United States.

Worldwide audience distribution share by country for Matilda the Musical
CountryShare
United Kingdom19.4%
United States7.1%
Romania4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Matilda the Musical audience in United States is strongest.

Fig. 05

Top regions by affinity

Matilda the Musical fans by region: top regions in United States
#RegionReachAffinity×
01Utah~4K1.53×
02Connecticut~5K1.45×
03Massachusetts~7K1.20×
04Pennsylvania~10K1.17×
05Wisconsin~6K1.16×
06Vermont<1K1.15×
07Maryland~6K1.13×
08Minnesota~5K1.12×
09Maine~1K1.11×
10New Hampshire~1K1.09×
11Kansas~3K1.08×
12Georgia~10K1.06×
13Kentucky~4K1.06×
14Virginia~8K1.05×
15Iowa~3K1.05×
16Ohio~10K1.04×
17New Jersey~8K1.04×
18Rhode Island~1K1.04×
19Michigan~8K1.03×
20Missouri~5K1.03×
21Colorado~5K1.02×
22Delaware<1K1.02×
23Nebraska~2K1.01×
24Indiana~6K1.00×
25New York~20K0.99×
26Washington~6K0.99×
27Oklahoma~3K0.98×
28West Virginia~1K0.97×
29North Dakota<1K0.97×
30Illinois~10K0.96×
31Hawaii~1K0.96×
32Oregon~3K0.95×
33Arkansas~2K0.95×
34Texas~30K0.94×
35North Carolina~9K0.94×
36Idaho~1K0.94×
37South Dakota<1K0.94×
38Alaska<1K0.94×
39Alabama~4K0.93×
40Louisiana~4K0.93×
41Montana<1K0.93×
42Tennessee~6K0.92×
43South Carolina~4K0.92×
44Mississippi~2K0.89×
45Washington, District of Columbia<1K0.88×
46California~30K0.87×
47Arizona~5K0.84×
48Florida~20K0.82×
49Nevada~2K0.81×
50New Mexico~1K0.81×
Fig. 06

Affinity by region

Affinity by region — Matilda the Musical, United States
0.81×1.00×1.53×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Matilda the Musical audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Matilda the Musical audience
#·InterestCategoryAffinity×
01BBC History MagazinePolitics & Society119.70×
02Bear Grylls Survival AcademyBusiness & Career106.37×
03Murdoch MysteriesMovies & TV93.12×
04Li BingbingMovies & TV90.21×
05Goodwood RevivalSports85.19×
06The Lorax (film)Movies & TV80.67×
07Four Weddings and a FuneralMovies & TV73.45×
08Pharmacy Technician Certification Board (PTCB)NGO / Political Party72.22×
09Recess (TV series)Movie / TV Show / Series67.00×
10Shark TaleMovies & TV62.53×
11Across the Universe (film)Movies & TV54.06×
12The Amazing World of GumballMovies & TV53.85×
13Boss BabyMovies & TV50.84×
14Andrew RannellsMovies & TV48.91×
15Top GearMovies & TV38.94×
16Courage the Cowardly DogMovies & TV33.79×
17Phineas and FerbMovies & TV23.97×
18Scooby-DooMovies & TV23.67×
19Psycho (1960 film)Movies & TV20.70×
20Dragon (2011 film)Movies & TV19.02×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Matilda the Musical audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Matilda the Musical audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM2.30×
Convenience OrientationPREMIUM1.94×
Urban LifestyleOPEN1.83×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Matilda the Musical audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.55×
Risk AppetiteTHRILL0.64×
Social Media UsageJOY0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Matilda the Musical have in United States?

Matilda the Musical has an estimated audience of 318,641 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Matilda the Musical fans?

56.0% of Matilda the Musical fans are female, 44.0% are male, with an average age of 36.9 years.

03

Which brands do Matilda the Musical fans like most?

Matilda the Musical fans show strongest brand affinity for Scooby-Doo (23.67×), Boss Baby (50.84×), and Shark Tale (62.53×) over the country average.

04

Where do Matilda the Musical fans live in United States?

Matilda the Musical fans in United States are most concentrated in California (reach ~30K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Matilda the Musical fans also like?

Beyond Matilda the Musical itself, the audience over-indexes on Boss Baby (50.84×), Shark Tale (62.53×), Recess (TV series) (67×), and Murdoch Mysteries (93.12×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Matilda the Musical. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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