Rascasse Audience Intelligence

The Lorax (film) Audience in United States

A data profile of the people who buy, follow and care about The Lorax (film) in United States — modelled from more than twelve digital signal sources. The Lorax (film) has an estimated audience of 305,134 people in United States.

#4306among Movie / TV Show / Series in United States#8679in Movies & TV

The average The Lorax (film) fan in United States is 34.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Scooby-Doo, Monsters, Ice Age (franchise), with strongest over-indexing on Scooby-Doo (102.98× the country average).

Demographically, the The Lorax (film) audience skews more female with an average age of 34.9, and over-indexes on personality traits such as Convenience Orientation, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Lorax (film) fan in United States is more female, around 34.9 years old, with strong Convenience Orientation tendencies and a notable affinity for Scooby-Doo.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Lorax (film) profile in United States.

Audience size
305K
in United States
Gender
60.7%♀
39.3% male
Age
34.9
average years
Country rank
#47944
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+28%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Lorax (film) viewers

60.7% are female, 39.3% are male, average age 34.9.

Fig. 02

Gender split

60.7%
Female
39.3%
Male
Demographic split for The Lorax (film) audience in United States
MetricValue
Female60.7%
Male39.3%
Average age34.9
Estimated audience size305,134
Fig. 03

Age distribution

Ø 34.9
average years
Age distribution of the The Lorax (film) audience in United States
Age bracketShare%
16-1928%
20-2923%
30-3924%
40-4913%
50+13%
Fig. 04

Worldwide distribution

26.7%

of the worldwide The Lorax (film) audience comes from United States.

Worldwide audience distribution share by country for The Lorax (film)
CountryShare
United States26.7%
Germany6.4%
Philippines6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Lorax (film) audience in United States is strongest.

Fig. 05

Top regions by affinity

The Lorax (film) fans by region: top regions in United States
#RegionReachAffinity×
01Alaska<1K1.30×
02Idaho~2K1.14×
03Indiana~6K1.12×
04Oklahoma~4K1.11×
05South Dakota<1K1.11×
06North Dakota<1K1.11×
07Utah~3K1.10×
08Ohio~10K1.08×
09Missouri~5K1.08×
10Kansas~2K1.08×
11Iowa~3K1.07×
12Texas~30K1.04×
13Pennsylvania~10K1.04×
14Kentucky~4K1.03×
15Nebraska~2K1.03×
16Arkansas~2K1.02×
17Wisconsin~4K1.01×
18New Mexico~1K1.01×
19New Hampshire~1K1.01×
20Maine~1K1.01×
21Vermont<1K1.01×
22California~30K1.00×
23Mississippi~2K1.00×
24West Virginia~1K1.00×
25Illinois~10K0.99×
26Arizona~6K0.99×
27Minnesota~4K0.99×
28Delaware<1K0.99×
29Tennessee~6K0.98×
30South Carolina~4K0.98×
31Alabama~4K0.98×
32Montana<1K0.98×
33Georgia~9K0.96×
34Michigan~7K0.96×
35Colorado~4K0.96×
36Louisiana~4K0.96×
37Connecticut~3K0.96×
38Oregon~3K0.95×
39North Carolina~8K0.93×
40Massachusetts~5K0.93×
41Virginia~7K0.92×
42Hawaii~1K0.92×
43Nevada~3K0.91×
44Rhode Island<1K0.91×
45Washington~5K0.90×
46New Jersey~7K0.88×
47Maryland~4K0.88×
48Washington, District of Columbia<1K0.83×
49Florida~20K0.79×
50New York~10K0.78×
Fig. 06

Affinity by region

Affinity by region — The Lorax (film), United States
0.78×1.00×1.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Lorax (film) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Lorax (film) audience
#·InterestCategoryAffinity×
01Scooby-DooMovies & TV102.98×
02Ice Age (franchise)Movies & TV88.66×
03Matilda the MusicalMusic & Radio80.67×
04MonstersMovies & TV63.11×
05Gaylord HotelsTravel & Leisure61.23×
06Kung Fu PandaMovies & TV56.40×
07Finding NemoMovies & TV45.97×
08ShrekMovies & TV34.34×
09Dr. SeussLiterature32.88×
10Sarah Michelle GellarMovies & TV20.00×
11MegamindMovies & TV20.00×
12Shark TaleMovies & TV20.00×
13ZootopiaMovies & TV19.28×
14Mamma Mia!Movies & TV17.27×
15Pirates of the Caribbean (film series)Movies & TV16.72×
16Jewel-OscoShopping11.55×
17Anne HathawayMovies & TV8.40×
18SubwayFood & Beverages6.01×
19Pizza HutFood & Beverages5.72×
20Domino's PizzaFood & Beverages4.10×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Lorax (film) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Lorax (film) audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.52×
Family OrientationCONSERVATISM1.84×
IndulgenceJOY1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Lorax (film) audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.65×
Design AffinityPREMIUM0.69×
Quality AwarenessPREMIUM0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Lorax (film) have in United States?

The Lorax (film) has an estimated audience of 305,134 people in United States, concentrated in California and Texas.

02

What is the gender split and age of The Lorax (film) viewers?

60.7% of The Lorax (film) fans are female, 39.3% are male, with an average age of 34.9 years.

03

Which brands do The Lorax (film) fans like most?

The Lorax (film) fans show strongest brand affinity for Scooby-Doo (102.98×), Monsters (63.11×), and Ice Age (franchise) (88.66×) over the country average.

04

Where do The Lorax (film) fans live in United States?

The Lorax (film) fans in United States are most concentrated in California (reach ~30K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do The Lorax (film) fans also like?

Beyond The Lorax (film) itself, the audience over-indexes on Monsters (63.11×), Ice Age (franchise) (88.66×), Shrek (34.34×), and Finding Nemo (45.97×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for The Lorax (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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