The Lorax (film) Audience in United States
The Lorax (film) has an estimated audience of 291,473 people in United States. 60.7% are female, 39.3% are male, average age 34.9. Top brand affinities: Scooby-Doo, Monsters, Ice Age (franchise), Shrek, Finding Nemo.
Top brand affinities include Scooby-Doo, Monsters, Ice Age (franchise), with strongest over-indexing on Scooby-Doo (165.44× the country average). Demographically, the The Lorax (film) audience skews more female with an average age of 34.9, and over-indexes on personality traits such as Family Orientation, Extroversion.
Category: Movies & TV · Type: Movie / TV Show / Series
Demographics of The Lorax (film) fans
| Metric | Value |
|---|---|
| Female | 60.7% |
| Male | 39.3% |
| Average age | 34.9 |
| Estimated audience size | 291,473 |
Audience persona
The typical The Lorax (film) fan in United States is more female, around 34.9 years old, with strong Family Orientation tendencies and a notable affinity for Scooby-Doo.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Scooby-Doo | 165.44× | Movies & TV |
| Monsters | 69× | Movies & TV |
| Ice Age (franchise) | 85.14× | Movies & TV |
| Shrek | 41.4× | Movies & TV |
| Finding Nemo | 52.84× | Movies & TV |
| Kung Fu Panda | 61.09× | Movies & TV |
| Napoleon Dynamite | 28.34× | Movies & TV |
| Matilda the Musical | 88.19× | Music & Radio |
| Zootopia | 18.4× | Movies & TV |
| Megamind | 20× | Movies & TV |
| Pirates of the Caribbean (film series) | 19.38× | Movies & TV |
| Pretty Little Liars (TV series) | 16.67× | Movies & TV |
| Ariana Grande | 6.03× | Music & Radio |
| Harry Potter | 2.93× | Movies & TV |
| Family Guy | 10.03× | Movies & TV |
| Party City | 9.5× | Kids & Family |
| Superman | 2.14× | Movies & TV |
| Winnie-the-Pooh | 13.74× | Kids & Family |
| Jewel-Osco | 9.03× | Shopping |
| Pizza Hut | 3.15× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.7 |
| Extroversion | THRILL | 1.57 |
| Convenience Orientation | PREMIUM | 1.51 |
| Pet Ownership | JOY | 1.43 |
| Indulgence | JOY | 1.25 |
| Sustainability | BALANCE | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.1% |
| Germany | 6.6% |
| Philippines | 6.4% |
See The Lorax (film) audiences in other countries
More Movies & TV audiences in United States
- Superman (134,978,918)
- Euphoria (131,605,431)
- Friends (88,648,863)
- Harry Potter (76,449,631)
- Peacemaker (68,050,277)
How to read this data
Audience size is the estimated number of people in United States who actively search for The Lorax (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.