Rascasse Audience Intelligence

The Lorax (film) Viewer Demographics in United States

The Lorax (film) has an estimated audience of 311K people in United States.

#4834among movies & series in United States#9230in Movies & TV

The average The Lorax (film) fan in United States is 35.6 years old, more female, and lives primarily in California.

Most fans live in California, Texas, Florida.

Top affinities include Scooby-Doo, Ice Age (franchise), Matilda the Musical, with strongest over-indexing on Scooby-Doo (102.98× the country average).

Demographically, the The Lorax (film) audience skews more female with an average age of 35.6, and over-indexes on personality traits such as Convenience Orientation, Family Orientation.

The typical The Lorax (film) fan in United States is more female, around 35.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Scooby-Doo.

Category: Movies & TV · Type: Movie / TV Show / Series

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
311K
in United States
Gender
60.7%♀
39.3% male
Age
35.6
average years
Country rank
#49652
among all objects in United States
Fig. 01

Search interest · 12-month trend

+5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of The Lorax (film) viewers

60.7% are female, 39.3% are male, average age 35.6.

Fig. 02

Gender split

60.7%
Female
39.3%
Male
Demographic split for The Lorax (film) audience in United States
MetricValue
Female60.7%
Male39.3%
Average age35.6
Estimated audience size311K
Fig. 03

Age distribution

Ø 35.6
average years
Age distribution of the The Lorax (film) audience in United States
Age bracketShare%
16-2428%
25-3423%
35-4424%
45-5413%
55+13%
Fig. 04

Worldwide distribution

26.3%

of the worldwide The Lorax (film) audience comes from United States.

Worldwide audience distribution share by country for The Lorax (film)
CountryShare
United States26.3%
Germany6.7%
Philippines6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

The Lorax (film) fans by region: top regions in United States
#RegionReachAffinity×
01Alaska<1K1.30×
02Idaho~2K1.14×
03Indiana~7K1.12×
04Oklahoma~4K1.11×
05South Dakota<1K1.11×
06North Dakota<1K1.11×
07Utah~3K1.10×
08Ohio~10K1.08×
09Missouri~6K1.08×
10Kansas~3K1.08×
11Iowa~3K1.07×
12Texas~20K1.04×
13Pennsylvania~10K1.04×
14Kentucky~4K1.03×
15Nebraska~2K1.03×
16Arkansas~3K1.02×
17Wisconsin~6K1.01×
18New Mexico~2K1.01×
19Maine~1K1.01×
20New Hampshire~1K1.01×
21Vermont<1K1.01×
22California~40K1.00×
23Mississippi~3K1.00×
24West Virginia~2K1.00×
25Illinois~10K0.99×
26Arizona~7K0.99×
27Minnesota~5K0.99×
28Delaware<1K0.99×
29Tennessee~7K0.98×
30South Carolina~5K0.98×
31Alabama~5K0.98×
32Montana<1K0.98×
33Georgia~10K0.96×
34Michigan~9K0.96×
35Colorado~5K0.96×
36Louisiana~4K0.96×
37Connecticut~3K0.96×
38Oregon~4K0.95×
39North Carolina~10K0.93×
40Massachusetts~6K0.93×
41Virginia~7K0.92×
42Hawaii~1K0.92×
43Nevada~3K0.91×
44Rhode Island<1K0.91×
45Washington~6K0.90×
46New Jersey~8K0.88×
47Maryland~5K0.88×
48Washington, District of Columbia<1K0.83×
49Florida~20K0.79×
50New York~10K0.78×
Fig. 06

Affinity by region

Affinity by region — The Lorax (film), United States
0.78×1.00×1.30×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the The Lorax (film) audience vs. the country average
#·InterestCategoryAffinity×
01Scooby-DooMovies & TV102.98×
02Ice Age (franchise)Movies & TV88.66×
03Matilda the MusicalMusic & Radio80.67×
04MonstersMovies & TV63.11×
05Gaylord HotelsTravel & Leisure61.23×
06Kung Fu PandaMovies & TV56.40×
07Finding NemoMovies & TV45.97×
08ShrekMovies & TV34.34×
09Dr. SeussLiterature32.88×
10Sarah Michelle GellarMovies & TV20.00×
11MegamindMovies & TV20.00×
12Shark TaleMovies & TV20.00×
13ZootopiaMovies & TV19.28×
14Pirates of the Caribbean (film series)Movies & TV16.72×
15Bella ThorneMovies & TV14.21×
16Jewel-OscoShopping11.55×
17Anne HathawayMovies & TV8.40×
18SubwayFood & Beverages6.01×
19Pizza HutFood & Beverages5.72×
20Domino's PizzaFood & Beverages4.10×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the The Lorax (film) audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the The Lorax (film) audience vs. the country average · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.52×
Family OrientationCONSERVATISM1.84×
IndulgenceJOY1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the The Lorax (film) audience vs. the country average · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.65×
Design AffinityPREMIUM0.69×
Quality AwarenessPREMIUM0.73×
0×1.00× baseline2×
Appendix

Explore more audiences

More Movies & TV audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in The Lorax (film) over the last 12 months. Modelled, not counted; people interested in several movie / tv show / seriess count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/the-lorax-film-33005” · Methodology