Rascasse Audience Intelligence

Shrek Audience in United States

A data profile of the people who buy, follow and care about Shrek in United States — modelled from more than twelve digital signal sources. Shrek has an estimated audience of 6,777,253 people in United States.

#11among Animation in United States#129among Movie / TV Show / Series in United States#456in Movies & TV

The average Shrek fan in United States is 28.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Scary Movie (film series), Megamind, Mike Myers, with strongest over-indexing on Scary Movie (film series) (32.3× the country average).

Demographically, the Shrek audience skews more female with an average age of 28.7, and over-indexes on personality traits such as Tradition, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Shrek fan in United States is more female, around 28.7 years old, with strong Tradition tendencies and a notable affinity for Scary Movie (film series).

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Animation

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Shrek profile in United States.

Audience size
6.8M
in United States
Gender
58.9%♀
41.1% male
Age
28.7
average years
Country rank
#5160
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Shrek viewers

58.9% are female, 41.1% are male, average age 28.7.

Fig. 02

Gender split

58.9%
Female
41.1%
Male
Demographic split for Shrek audience in United States
MetricValue
Female58.9%
Male41.1%
Average age28.7
Estimated audience size6,777,253
Fig. 03

Age distribution

Ø 28.7
average years
Age distribution of the Shrek audience in United States
Age bracketShare%
16-1957%
20-2915%
30-3910%
40-499%
50+9%
Fig. 04

Worldwide distribution

28.2%

of the worldwide Shrek audience comes from United States.

Worldwide audience distribution share by country for Shrek
CountryShare
United States28.2%
Brazil11.6%
Mexico6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Shrek audience in United States is strongest.

Fig. 05

Top regions by affinity

Shrek fans by region: top regions in United States
#RegionReachAffinity×
01Utah~90K1.41×
02Arizona~200K1.32×
03Texas~700K1.23×
04Oklahoma~90K1.22×
05New Mexico~40K1.21×
06Idaho~40K1.19×
07Arkansas~70K1.17×
08California~900K1.15×
09Alaska~20K1.13×
10Alabama~100K1.12×
11Kentucky~90K1.09×
12Indiana~100K1.08×
13Nebraska~40K1.08×
14Kansas~60K1.07×
15Washington~100K1.06×
16Oregon~80K1.06×
17Nevada~70K1.06×
18Tennessee~100K1.05×
19Missouri~100K1.05×
20Louisiana~90K1.03×
21Colorado~100K1.02×
22Iowa~60K1.02×
23West Virginia~30K1.02×
24North Dakota~10K1.02×
25South Dakota~20K1.00×
26Georgia~200K0.99×
27North Carolina~200K0.99×
28Montana~20K0.99×
29Florida~500K0.98×
30Ohio~200K0.98×
31Illinois~200K0.97×
32Mississippi~50K0.97×
33Michigan~200K0.94×
34Wisconsin~100K0.93×
35Virginia~200K0.92×
36South Carolina~90K0.92×
37Minnesota~90K0.92×
38Wyoming~9K0.92×
39Pennsylvania~200K0.91×
40Hawaii~30K0.90×
41Connecticut~60K0.88×
42Maryland~100K0.87×
43New Jersey~100K0.86×
44Massachusetts~100K0.85×
45Maine~20K0.85×
46New Hampshire~20K0.84×
47New York~300K0.83×
48Rhode Island~20K0.82×
49Delaware~10K0.76×
50Washington, District of Columbia~10K0.71×
Fig. 06

Affinity by region

Affinity by region — Shrek, United States
0.71×1.00×1.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Shrek audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Shrek audience
#·InterestCategoryAffinity×
01Despicable Me 2Movies & TV45.06×
02Puss in Boots (2011 film)Movies & TV36.03×
03Scream 4Movies & TV33.93×
04MegamindMovies & TV33.85×
05Scary Movie (film series)Movies & TV32.30×
06Ice Age (2002 film)Movies & TV31.63×
07Grown Ups (film)Movies & TV29.97×
08Mike MyersMovies & TV28.31×
09Alvin and the Chipmunks (film)Movies & TV26.07×
10The Lovely Bones (film)Movies & TV22.82×
11Scary Movie 2Movies & TV22.82×
12Pocahontas (1995 film)Movies & TV21.92×
13MonstersMovies & TV15.26×
14Ratatouille (film)Movies & TV14.60×
15Regular ShowMovies & TV14.54×
16Coraline (film)Movies & TV13.81×
17Shrek (franchise)Movies & TV12.17×
18Scooby-DooMovies & TV8.81×
19Harry PotterMovies & TV5.15×
20SupermanMovies & TV3.29×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Shrek audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Shrek audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.60×
ExtroversionTHRILL1.54×
Urban LifestyleOPEN1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Shrek audience · Rather not
TraitClusterDeviationScore
TravellingTHRILL0.82×
Quality AwarenessPREMIUM0.82×
Luxury OrientationPREMIUM0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Shrek have in United States?

Shrek has an estimated audience of 6,777,253 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Shrek viewers?

58.9% of Shrek fans are female, 41.1% are male, with an average age of 28.7 years.

03

Which brands do Shrek fans like most?

Shrek fans show strongest brand affinity for Scary Movie (film series) (32.3×), Megamind (33.85×), and Mike Myers (28.31×) over the country average.

04

Where do Shrek fans live in United States?

Shrek fans in United States are most concentrated in California (reach ~900K), Texas (reach ~700K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Shrek fans also like?

Beyond Shrek itself, the audience over-indexes on Megamind (33.85×), Mike Myers (28.31×), Grown Ups (film) (29.97×), and Scooby-Doo (8.81×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Animation audiences in United States

See Shrek audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Shrek. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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