Rascasse Audience Intelligence

Shrek Viewer Demographics in United States

Shrek has an estimated audience of 6.8M people in United States.

#11among Animation in United States
#128among movies & series in United States#456in Movies & TV

The average Shrek fan in United States is 29.5 years old, more female, and lives primarily in California.

By number of fans, Shrek ranks #11 among the 479 objects in Animation in United States — 3.6× the group median.

Its fans are 5.6 years younger than the group average of 35.1.

Women make up 58.9% of the fan base, 4.3 percentage points more than the group average.

Compared with the other 478 objects in Animation, Shrek fans stand out for their interest in Despicable Me 2, Puss in Boots (2011 film) and Scream 4.

Most fans live in California, Texas, Florida.

Top affinities include Despicable Me 2, Puss in Boots (2011 film), Scream 4, with strongest over-indexing on Despicable Me 2 (45.06× the country average).

Demographically, the Shrek audience skews more female with an average age of 29.5, and over-indexes on personality traits such as Tradition, Extroversion.

The typical Shrek fan in United States is more female, around 29.5 years old, with strong Tradition tendencies and a notable affinity for Despicable Me 2.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Animation

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
6.8M
in United States
Gender
58.9%♀
41.1% male
Age
29.5
average years
Country rank
#5097
among all objects in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Shrek viewers

58.9% are female, 41.1% are male, average age 29.5.

Fig. 02

Gender split

58.9%
Female
41.1%
Male
Demographic split for Shrek audience in United States
MetricValue
Female58.9%
Male41.1%
Average age29.5
Estimated audience size6.8M
Fig. 03

Age distribution

Ø 29.5
average years
Age distribution of the Shrek audience in United States
Age bracketShare%
16-2457%
25-3415%
35-4410%
45-549%
55+9%
Fig. 04

Worldwide distribution

28.9%

of the worldwide Shrek audience comes from United States.

Worldwide audience distribution share by country for Shrek
CountryShare
United States28.9%
Brazil11.9%
Mexico6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Shrek fans by region: top regions in United States
#RegionReachAffinity×
01Utah~90K1.41×
02Arizona~200K1.32×
03Texas~600K1.23×
04Oklahoma~100K1.22×
05New Mexico~50K1.21×
06Idaho~40K1.19×
07Arkansas~70K1.17×
08California~900K1.15×
09Alaska~20K1.13×
10Alabama~100K1.12×
11Kentucky~100K1.09×
12Indiana~100K1.08×
13Nebraska~40K1.08×
14Kansas~60K1.07×
15Washington~200K1.06×
16Oregon~90K1.06×
17Nevada~70K1.06×
18Tennessee~200K1.05×
19Missouri~100K1.05×
20Louisiana~100K1.03×
21Colorado~100K1.02×
22Iowa~70K1.02×
23West Virginia~40K1.02×
24North Dakota~20K1.02×
25South Dakota~20K1.00×
26Georgia~200K0.99×
27North Carolina~200K0.99×
28Montana~20K0.99×
29Florida~400K0.98×
30Ohio~200K0.98×
31Illinois~300K0.97×
32Mississippi~60K0.97×
33Michigan~200K0.94×
34Wisconsin~100K0.93×
35Virginia~200K0.92×
36Minnesota~100K0.92×
37South Carolina~100K0.92×
38Wyoming~10K0.92×
39Pennsylvania~200K0.91×
40Hawaii~30K0.90×
41Connecticut~60K0.88×
42Maryland~100K0.87×
43New Jersey~200K0.86×
44Massachusetts~100K0.85×
45Maine~20K0.85×
46New Hampshire~20K0.84×
47New York~300K0.83×
48Rhode Island~20K0.82×
49Delaware~20K0.76×
50Washington, District of Columbia~10K0.71×
Fig. 06

Affinity by region

Affinity by region — Shrek, United States
0.71×1.00×1.41×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Shrek audience vs. the country average
#·InterestCategoryAffinity×
01Despicable Me 2Movies & TV45.06×
02Puss in Boots (2011 film)Movies & TV36.03×
03Scream 4Movies & TV33.93×
04MegamindMovies & TV33.85×
05Scary Movie (film series)Movies & TV32.30×
06Ice Age (2002 film)Movies & TV31.63×
07Grown Ups (film)Movies & TV29.97×
08Mike MyersMovies & TV28.31×
09Alvin and the Chipmunks (film)Movies & TV26.07×
10The Lovely Bones (film)Movies & TV22.82×
11Scary Movie 2Movies & TV22.82×
12Pocahontas (1995 film)Movies & TV21.92×
13MonstersMovies & TV15.26×
14Ratatouille (film)Movies & TV14.60×
15Regular ShowMovies & TV14.54×
16Coraline (film)Movies & TV13.81×
17Shrek (franchise)Movies & TV12.17×
18Scooby-DooMovies & TV8.81×
19Harry PotterMovies & TV5.15×
20SupermanMovies & TV3.29×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Shrek audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Shrek audience vs. the country average · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.60×
ExtroversionTHRILL1.54×
Urban LifestyleOPEN1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Shrek audience vs. the country average · Rather not
TraitClusterDeviationScore
TravellingTHRILL0.82×
Quality AwarenessPREMIUM0.82×
Luxury OrientationPREMIUM0.85×
0×1.00× baseline2×
Appendix

Explore more audiences

More Animation audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Shrek over the last 12 months. Modelled, not counted; people interested in several movie / tv show / seriess count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/shrek-6389” · Methodology