Shrek Audience in United States

Shrek logo

Shrek has an estimated audience of 6,843,534 people in United States. 58.9% are female, 41.1% are male, average age 28.7. Top regions: California, Texas, Florida. Top brand affinities: Scary Movie (film series), Megamind, Mike Myers, Grown Ups (film), Scooby-Doo.

The average Shrek fan in United States is 28.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Scary Movie (film series), Megamind, Mike Myers, with strongest over-indexing on Scary Movie (film series) (32.3× the country average). Demographically, the Shrek audience skews more female with an average age of 28.7, and over-indexes on personality traits such as Risk Appetite, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Animation

Demographics of Shrek fans

Demographic split for Shrek audience in United States
MetricValue
Female58.9%
Male41.1%
Average age28.7
Estimated audience size6,843,534

Audience persona

The typical Shrek fan in United States is more female, around 28.7 years old, with strong Risk Appetite tendencies and a notable affinity for Scary Movie (film series).

Top regions in United States

Top regions ranked by reach for Shrek in United States
RegionReachAffinity
California920,5971.22×
Texas764,0311.3×
Florida473,4811.02×
New York335,2640.88×
Illinois232,2931.02×
Georgia216,2111.03×
North Carolina213,0121.03×
Pennsylvania211,9290.92×
Ohio210,7451×
Arizona186,2451.33×
Michigan174,6880.98×
Virginia156,3370.94×
New Jersey152,8470.88×
Washington152,5141.11×
Tennessee147,1741.07×
Indiana137,8311.1×
Missouri118,9371.08×
Massachusetts117,0980.87×
Colorado115,0441.07×
Maryland104,0850.88×
Alabama103,8561.09×
Wisconsin94,8260.92×
Oklahoma93,5471.23×
South Carolina93,2420.91×
Kentucky93,2161.09×
Minnesota91,7550.94×
Louisiana90,3801.02×
Oregon86,2301.1×
Utah85,3381.39×
Nevada73,7551.11×
Arkansas63,8621.13×
Connecticut61,4520.9×
Kansas58,3331.08×
Iowa56,4061×
Mississippi52,8620.94×
New Mexico40,1961.17×
Idaho39,2271.14×
Nebraska36,0001.05×
West Virginia31,2830.98×
Hawaii25,8670.88×
New Hampshire21,9310.81×
Maine20,6970.84×
Montana18,0390.95×
Rhode Island17,4720.8×
Alaska14,8991.02×
Washington, District of Columbia14,6970.71×
South Dakota14,4380.91×
Delaware13,8200.73×
North Dakota13,0770.93×
Wyoming8,6830.86×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Shrek audience
BrandAffinityCategory
Scary Movie (film series)32.3×Movies & TV
Megamind33.85×Movies & TV
Mike Myers28.31×Movies & TV
Grown Ups (film)29.97×Movies & TV
Scooby-Doo8.81×Movies & TV
Alvin and the Chipmunks (film)26.07×Movies & TV
Ice Age (2002 film)31.63×Movies & TV
Harry Potter5.15×Movies & TV
Regular Show14.54×Movies & TV
How to Train Your Dragon (film)12.54×Movies & TV
Friends4.56×Movies & TV
Puss in Boots (2011 film)36.03×Movies & TV
Despicable Me 245.06×Movies & TV
Scream 433.93×Movies & TV
Superman3.29×Movies & TV
Pocahontas (1995 film)21.92×Movies & TV
The Lovely Bones (film)22.82×Movies & TV
Big Time Rush23.82×Movies & TV
John Lithgow20.02×Movies & TV
Shrek (franchise)12.17×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Shrek audience
TraitClusterScore
Risk AppetiteTHRILL1.71
LGBTQ+ IdentityOPEN1.53
TraditionCONSERVATISM1.37
ExtroversionTHRILL1.33
Luxury OrientationPREMIUM1.28
Early Adopter MentalityPOWER1.16

Worldwide distribution

Worldwide audience distribution share by country for Shrek
CountryShare
United States29.1%
Brazil11.7%
Mexico6.4%

See Shrek audiences in other countries

More Animation audiences in United States

Frequently asked questions

How many fans does Shrek have in United States?

Shrek has an estimated audience of 6,843,534 people in United States, concentrated in California and Texas.

What is the gender split and age of Shrek fans?

58.9% of Shrek fans are female, 41.1% are male, with an average age of 28.7 years.

Which brands do Shrek fans like most?

Shrek fans show strongest brand affinity for Scary Movie (film series) (32.3×), Megamind (33.85×), and Mike Myers (28.31×) over the country average.

Where do Shrek fans live in United States?

Shrek fans in United States are most concentrated in California (reach 920,597), Texas (reach 764,031), and Florida (reach 473,481). These three regions account for the largest share of the active audience.

What other brands do Shrek fans also like?

Beyond Shrek itself, the audience over-indexes on Megamind (33.85×), Mike Myers (28.31×), Grown Ups (film) (29.97×), and Scooby-Doo (8.81×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Shrek. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.