Shrek Audience in Germany
Shrek has an estimated audience of 626,979 people in Germany. 63.5% are female, 36.5% are male, average age 30.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: WALL-E, The Incredibles, Ratatouille (film), Finding Dory, How to Train Your Dragon (film).
The average Shrek fan in Germany is 30.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include WALL-E, The Incredibles, Ratatouille (film), with strongest over-indexing on WALL-E (136.42× the country average). Demographically, the Shrek audience skews more female with an average age of 30.0, and over-indexes on personality traits such as LGBTQ+ Identity, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Animation
Demographics of Shrek fans
| Metric | Value |
|---|---|
| Female | 63.5% |
| Male | 36.5% |
| Average age | 30.0 |
| Estimated audience size | 626,979 |
Audience persona
The typical Shrek fan in Germany is more female, around 30.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for WALL-E.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 165,657 | 1.21× |
| Bayern | 107,096 | 1.06× |
| Baden-Württemberg | 96,192 | 1.12× |
| Niedersachsen | 64,282 | 1.06× |
| Hessen | 54,450 | 1.14× |
| Rheinland-Pfalz | 35,042 | 1.12× |
| Berlin | 31,600 | 1.13× |
| Sachsen | 28,889 | 0.94× |
| Schleswig-Holstein | 21,236 | 0.94× |
| Brandenburg | 17,543 | 0.9× |
| Hamburg | 15,587 | 1.1× |
| Sachsen-Anhalt | 12,865 | 0.79× |
| Thüringen | 12,491 | 0.78× |
| Mecklenburg-Vorpommern | 9,300 | 0.78× |
| Saarland | 7,026 | 0.91× |
| Bremen | 5,472 | 1.02× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| WALL-E | 136.42× | Movies & TV |
| The Incredibles | 101.99× | Movies & TV |
| Ratatouille (film) | 39.08× | Movies & TV |
| Finding Dory | 83.46× | Movies & TV |
| How to Train Your Dragon (film) | 27.07× | Movies & TV |
| Zootopia | 33.42× | Movies & TV |
| Finding Nemo | 48.68× | Movies & TV |
| Beauty and the Beast (musical) | 75.66× | Music & Radio |
| Harry Potter | 5.67× | Movies & TV |
| Inside Out (2015 film) | 34.21× | Movies & TV |
| Despicable Me | 36.16× | Movies & TV |
| Julie Andrews | 31.89× | Movies & TV |
| Ashley Greene | 43.08× | Movies & TV |
| Cinderella (band) | 28.52× | Music & Radio |
| Anna Kendrick | 25.48× | Movies & TV |
| Alan Tudyk | 37.01× | Movies & TV |
| Taylor Lautner | 29.08× | Movies & TV |
| Johnny Depp | 12.3× | Movies & TV |
| Robert Pattinson | 19.15× | Movies & TV |
| Cameron Diaz | 16.75× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 2.02 |
| Pet Ownership | JOY | 1.48 |
| Family Orientation | CONSERVATISM | 1.25 |
| Healthy Lifestyle | BALANCE | 1.19 |
| Individualism | JOY | 1.18 |
| Social Media Usage | JOY | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.1% |
| Brazil | 11.7% |
| Mexico | 6.4% |
See Shrek audiences in other countries
More Animation audiences in Germany
- Cars (film) (7,618,180)
- Pokémon (5,142,430)
- Happy New Year (2014 film) (3,924,712)
- Spider-Man (2,076,974)
- Stitch! (1,614,641)
Frequently asked questions
How many fans does Shrek have in Germany?
Shrek has an estimated audience of 626,979 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Shrek fans?
63.5% of Shrek fans are female, 36.5% are male, with an average age of 30.0 years.
Which brands do Shrek fans like most?
Shrek fans show strongest brand affinity for WALL-E (136.42×), The Incredibles (101.99×), and Ratatouille (film) (39.08×) over the country average.
Where do Shrek fans live in Germany?
Shrek fans in Germany are most concentrated in Nordrhein-Westfalen (reach 165,657), Bayern (reach 107,096), and Baden-Württemberg (reach 96,192). These three regions account for the largest share of the active audience.
What other brands do Shrek fans also like?
Beyond Shrek itself, the audience over-indexes on The Incredibles (101.99×), Ratatouille (film) (39.08×), Finding Dory (83.46×), and How to Train Your Dragon (film) (27.07×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Shrek. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.