Rascasse Audience Intelligence

Shrek Audience in Germany

A data profile of the people who buy, follow and care about Shrek in Germany — modelled from more than twelve digital signal sources. Shrek has an estimated audience of 618,105 people in Germany.

#26among Animation in Germany#467among Movie / TV Show / Series in Germany#1424in Movies & TV

The average Shrek fan in Germany is 30.0 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include WALL-E, The Incredibles, Ratatouille (film), with strongest over-indexing on WALL-E (136.42× the country average).

Demographically, the Shrek audience skews more female with an average age of 30.0, and over-indexes on personality traits such as Family Orientation, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Shrek fan in Germany is more female, around 30.0 years old, with strong Family Orientation tendencies and a notable affinity for WALL-E.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Animation

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Shrek profile in Germany.

Audience size
618K
in Germany
Gender
63.5%♀
36.5% male
Age
30.0
average years
Country rank
#9853
Movie / TV Show / Series in Germany
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Shrek viewers

63.5% are female, 36.5% are male, average age 30.0.

Fig. 02

Gender split

63.5%
Female
36.5%
Male
Demographic split for Shrek audience in Germany
MetricValue
Female63.5%
Male36.5%
Average age30.0
Estimated audience size618,105
Fig. 03

Age distribution

Ø 30.0
average years
Age distribution of the Shrek audience in Germany
Age bracketShare%
16-1944%
20-2923%
30-3918%
40-499%
50+6%
Fig. 04

Worldwide distribution

2.6%

of the worldwide Shrek audience comes from Germany.

Worldwide audience distribution share by country for Shrek
CountryShare
United States28.2%
Brazil11.6%
Mexico6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Shrek audience in Germany is strongest.

Fig. 05

Top regions by affinity

Shrek fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~200K1.18×
02Hessen~50K1.13×
03Baden-Württemberg~90K1.10×
04Rheinland-Pfalz~30K1.10×
05Hamburg~20K1.09×
06Berlin~30K1.08×
07Niedersachsen~60K1.05×
08Bayern~100K1.04×
09Bremen~6K1.04×
10Saarland~7K0.97×
11Sachsen~30K0.95×
12Schleswig-Holstein~20K0.94×
13Brandenburg~20K0.90×
14Mecklenburg-Vorpommern~10K0.82×
15Sachsen-Anhalt~10K0.81×
16Thüringen~10K0.81×
Fig. 06

Affinity by region

Affinity by region — Shrek, Germany
0.81×1.00×1.18×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Shrek audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Shrek audience
#·InterestCategoryAffinity×
01WALL-EMovies & TV136.42×
02The IncrediblesMovies & TV101.99×
03Finding DoryMovies & TV83.46×
04Beauty and the Beast (musical)Music & Radio75.66×
05Finding NemoMovies & TV48.68×
06Ashley GreeneMovies & TV43.08×
07Ratatouille (film)Movies & TV39.08×
08Alan TudykMovies & TV37.01×
09Despicable MeMovies & TV36.16×
10Inside Out (2015 film)Movies & TV34.21×
11ZootopiaMovies & TV33.42×
12Julie AndrewsMovies & TV31.89×
13Taylor LautnerMovies & TV29.08×
14Cinderella (band)Music & Radio28.52×
15How to Train Your Dragon (film)Movies & TV27.07×
16Anna KendrickMovies & TV25.48×
17Jeff BridgesMovies & TV23.20×
18Robert PattinsonMovies & TV19.15×
19Johnny DeppMovies & TV12.30×
20Harry PotterMovies & TV5.67×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Shrek audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Shrek audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.75×
Early Adopter MentalityPOWER1.64×
CreativityOPEN1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Shrek audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.62×
TravellingTHRILL0.86×
Luxury OrientationPREMIUM0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Shrek have in Germany?

Shrek has an estimated audience of 618,105 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Shrek viewers?

63.5% of Shrek fans are female, 36.5% are male, with an average age of 30.0 years.

03

Which brands do Shrek fans like most?

Shrek fans show strongest brand affinity for WALL-E (136.42×), The Incredibles (101.99×), and Ratatouille (film) (39.08×) over the country average.

04

Where do Shrek fans live in Germany?

Shrek fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Shrek fans also like?

Beyond Shrek itself, the audience over-indexes on The Incredibles (101.99×), Ratatouille (film) (39.08×), Finding Dory (83.46×), and Zootopia (33.42×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Animation audiences in Germany

See Shrek audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Shrek. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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