Spider-Man Audience in Germany
Spider-Man has an estimated audience of 2,076,974 people in Germany. 50.0% are female, 50.0% are male, average age 29.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Peacemaker, Superman (TV series), Superman, TikTok, Harry Potter.
The average Spider-Man fan in Germany is 29.9 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Peacemaker, Superman (TV series), Superman, with strongest over-indexing on Peacemaker (7.31× the country average). Demographically, the Spider-Man audience skews balanced with an average age of 29.9, and over-indexes on personality traits such as LGBTQ+ Identity, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Animation
Demographics of Spider-Man fans
| Metric | Value |
|---|---|
| Female | 50.0% |
| Male | 50.0% |
| Average age | 29.9 |
| Estimated audience size | 2,076,974 |
Audience persona
The typical Spider-Man fan in Germany is balanced, around 29.9 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Peacemaker.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 571,638 | 1.26× |
| Bayern | 328,124 | 0.98× |
| Baden-Württemberg | 302,190 | 1.07× |
| Niedersachsen | 212,975 | 1.06× |
| Hessen | 184,219 | 1.16× |
| Rheinland-Pfalz | 119,754 | 1.15× |
| Berlin | 95,287 | 1.03× |
| Sachsen | 89,141 | 0.88× |
| Schleswig-Holstein | 71,604 | 0.96× |
| Brandenburg | 58,406 | 0.91× |
| Hamburg | 50,569 | 1.08× |
| Sachsen-Anhalt | 44,185 | 0.82× |
| Thüringen | 43,722 | 0.83× |
| Mecklenburg-Vorpommern | 30,634 | 0.77× |
| Saarland | 25,181 | 0.99× |
| Bremen | 19,008 | 1.07× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Peacemaker | 7.31× | Movies & TV |
| Superman (TV series) | 12.62× | Movies & TV |
| Superman | 5× | Movies & TV |
| TikTok | 3.02× | Internet & Social Media |
| Harry Potter | 2.59× | Movies & TV |
| Wonder Woman | 6.43× | Movies & TV |
| Stranger Things | 3.4× | Movies & TV |
| Saga (comic book) | 13.96× | Literature |
| Otaku | 5.18× | Literature |
| Pedro Pascal | 5.26× | Movies & TV |
| Action figure | 5.57× | Kids & Family |
| American comic book | 6.59× | Literature |
| One Piece | 4.05× | Movies & TV |
| Death in Paradise (TV series) | 7.25× | Movies & TV |
| Dungeons & Dragons (TV series) | 10.34× | Movies & TV |
| Godzilla | 3.27× | Movies & TV |
| How to Train Your Dragon 2 | 15.4× | Movies & TV |
| Supergirl | 5.33× | Movies & TV |
| Comic book | 3.83× | Literature |
| Drachenlord | 6.17× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.26 |
| Extroversion | THRILL | 1.22 |
| Pet Ownership | JOY | 1.2 |
| Early Adopter Mentality | POWER | 1.17 |
| Sustainability | BALANCE | 1.12 |
| Patriotism | CONSERVATISM | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 34.1% |
| India | 7.8% |
| Mexico | 7.0% |
See Spider-Man audiences in other countries
More Animation audiences in Germany
- Cars (film) (7,618,180)
- Pokémon (5,142,430)
- Happy New Year (2014 film) (3,924,712)
- Stitch! (1,614,641)
- South Park (1,486,264)
Frequently asked questions
How many fans does Spider-Man have in Germany?
Spider-Man has an estimated audience of 2,076,974 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Spider-Man fans?
50.0% of Spider-Man fans are female, 50.0% are male, with an average age of 29.9 years.
Which brands do Spider-Man fans like most?
Spider-Man fans show strongest brand affinity for Peacemaker (7.31×), Superman (TV series) (12.62×), and Superman (5×) over the country average.
Where do Spider-Man fans live in Germany?
Spider-Man fans in Germany are most concentrated in Nordrhein-Westfalen (reach 571,638), Bayern (reach 328,124), and Baden-Württemberg (reach 302,190). These three regions account for the largest share of the active audience.
What other brands do Spider-Man fans also like?
Beyond Spider-Man itself, the audience over-indexes on Superman (TV series) (12.62×), Superman (5×), TikTok (3.02×), and Harry Potter (2.59×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Spider-Man. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.