A data profile of the people who buy, follow and care about Happy New Year (2014 film) in Germany — modelled from more than twelve digital signal sources. Happy New Year (2014 film) has an estimated audience of 3,997,696 people in Germany.
Happy New Year (2014 film) fans in Germany are concentrated in Nordrhein-Westfalen, with strong brand affinity for T-ara.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include T-ara, Hugendubel, Robert Redford, with strongest over-indexing on T-ara (76.76× the country average).
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Happy New Year (2014 film) fan in Germany shows strong Extroversion tendencies and a notable affinity for T-ara.
The key figures that characterise the Happy New Year (2014 film) profile in Germany.
| Metric | Value |
|---|---|
| Estimated audience size | 3,997,696 |
of the worldwide Happy New Year (2014 film) audience comes from Germany.
| Country | Share |
|---|---|
| India | 32.6% |
| Germany | 29.0% |
| United States | 15.3% |
Where the Happy New Year (2014 film) audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Mecklenburg-Vorpommern | ~100K | 1.28× | |
| 02 | Brandenburg | ~200K | 1.27× | |
| 03 | Sachsen-Anhalt | ~100K | 1.18× | |
| 04 | Thüringen | ~100K | 1.17× | |
| 05 | Sachsen | ~200K | 1.14× | |
| 06 | Schleswig-Holstein | ~100K | 1.04× | |
| 07 | Niedersachsen | ~400K | 1.00× | |
| 08 | Rheinland-Pfalz | ~200K | 0.95× | |
| 09 | Nordrhein-Westfalen | ~800K | 0.94× | |
| 10 | Baden-Württemberg | ~500K | 0.90× | |
| 11 | Hamburg | ~80K | 0.90× | |
| 12 | Saarland | ~40K | 0.90× | |
| 13 | Bayern | ~600K | 0.88× | |
| 14 | Berlin | ~200K | 0.88× | |
| 15 | Hessen | ~200K | 0.82× | |
| 16 | Bremen | ~30K | 0.82× |
The strongest cross-interests of the Happy New Year (2014 film) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | T-ara | Music & Radio | 76.76× | ||
| 02 | Adriana Lima | Fashion & Accessoires | 8.67× | ||
| 03 | Art dealer | Arts & Culture | 8.67× | ||
| 04 | Gold mining | Business & Career | 8.31× | ||
| 05 | Goodreads | Literature | 7.65× | ||
| 06 | Hugendubel | Shopping | 7.64× | ||
| 07 | Plant-based diet | Health | 6.58× | ||
| 08 | Historical fiction | Literature | 6.41× | ||
| 09 | Body painting | Beauty & Wellness | 5.46× | ||
| 10 | Crime fiction | Literature | 5.37× | ||
| 11 | Robert Redford | Movies & TV | 5.10× | ||
| 12 | Psychological thriller | Literature | 5.02× | ||
| 13 | Andy Borg | Music & Radio | 4.92× | ||
| 14 | Political science | Business & Career | 4.19× | ||
| 15 | Unique Gifts | Shopping | 4.12× | ||
| 16 | Non-fiction books | Literature | 3.91× | ||
| 17 | Forestry | Home & Garden | 3.45× | ||
| 18 | Sex and the City | Movies & TV | 2.82× | ||
| 19 | Politics | Politics & Society | 1.82× | ||
| 20 | Beverages | Food & Beverages | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 2.57× | |
| Mindfulness | BALANCE | 1.51× | |
| Community Orientation | OPEN | 1.47× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 0.99× | |
| Price Sensitivity | PREMIUM | 0.99× | |
| DIY Mentality | THRILL | 1.03× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Happy New Year (2014 film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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