Happy New Year (2014 film) Audience in Germany

Happy New Year (2014 film) logo

Happy New Year (2014 film) has an estimated audience of 3,826,611 people in Germany. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Progressive rock, Product design, Natural rubber, Alaska, Nurse education.

Happy New Year (2014 film) fans in Germany are concentrated in Nordrhein-Westfalen, with strong brand affinity for Progressive rock. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Progressive rock, Product design, Natural rubber, with strongest over-indexing on Progressive rock (2.1× the country average). Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Animation

Demographics of Happy New Year (2014 film) fans

Demographic split for Happy New Year (2014 film) audience in Germany
MetricValue
Estimated audience size3,826,611

Audience persona

The typical Happy New Year (2014 film) fan in Germany shows strong Extroversion tendencies and a notable affinity for Progressive rock.

Top regions in Germany

Top regions ranked by reach for Happy New Year (2014 film) in Germany
RegionReachAffinity
Nordrhein-Westfalen782,5660.91×
Bayern530,8460.84×
Baden-Württemberg457,3280.85×
Niedersachsen364,1090.96×
Sachsen226,0231.17×
Hessen223,2210.75×
Rheinland-Pfalz175,9170.89×
Brandenburg166,3931.37×
Berlin164,1860.94×
Schleswig-Holstein147,0301.04×
Thüringen123,5551.24×
Sachsen-Anhalt119,2031.17×
Mecklenburg-Vorpommern99,9211.33×
Hamburg81,3770.92×
Saarland38,8880.81×
Bremen27,2360.81×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Happy New Year (2014 film) audience
BrandAffinityCategory
Progressive rock2.1×Music & Radio
Product design1.57×Business & Career
Natural rubber1.84×Cars & Mobility
Alaska2.69×Travel & Leisure
Nurse education1.63×Kids & Family
Home Delivery1.82×Food & Beverages
Neon Genesis Evangelion (manga)4.33×Literature
Google Analytics1.65×Internet & Social Media
Golden Gate3.43×Games
Oral, Kazakhstan4.32×Travel & Leisure
Superior Hiking Trail6.29×Travel & Leisure
Preacher (comics)3.65×Literature
Theocracy5.49×Music & Radio
Sailor2.58×Travel & Leisure
Hauptschule4.07×Kids & Family
Scratching post3.03×Pets & Animals
Ho, Ghana2.25×Travel & Leisure
Tuscany2.35×Travel & Leisure
Information sensitivity2.59×Technology & Electronics
Jura Mountains2.8×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Happy New Year (2014 film) audience
TraitClusterScore
ExtroversionTHRILL2.03
SustainabilityBALANCE1.46
Sports ActivityPOWER1.4
Urban LifestyleOPEN1.37
MindfulnessBALANCE1.26
Healthy LifestyleBALANCE1.25

Worldwide distribution

Worldwide audience distribution share by country for Happy New Year (2014 film)
CountryShare
India33.7%
Germany28.5%
United States15.4%

See Happy New Year (2014 film) audiences in other countries

More Animation audiences in Germany

How to read this data

Audience size is the estimated number of people in Germany who actively search for Happy New Year (2014 film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.