Happy New Year (2014 film) Audience in Germany

Happy New Year (2014 film) logo

Happy New Year (2014 film) has an estimated audience of 3,826,611 people in Germany. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: T-ara, Adriana Lima, Semino Rossi, Harry Potter, Hugendubel.

Happy New Year (2014 film) fans in Germany are concentrated in Nordrhein-Westfalen, with strong brand affinity for T-ara. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include T-ara, Adriana Lima, Semino Rossi, with strongest over-indexing on T-ara (199.72× the country average). Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Animation

Demographics of Happy New Year (2014 film) fans

Demographic split for Happy New Year (2014 film) audience in Germany
MetricValue
Estimated audience size3,826,611

Audience persona

The typical Happy New Year (2014 film) fan in Germany shows strong Extroversion tendencies and a notable affinity for T-ara.

Top regions in Germany

Top regions ranked by reach for Happy New Year (2014 film) in Germany
RegionReachAffinity
Nordrhein-Westfalen782,5660.91×
Bayern530,8460.84×
Baden-Württemberg457,3280.85×
Niedersachsen364,1090.96×
Sachsen226,0231.17×
Hessen223,2210.75×
Rheinland-Pfalz175,9170.89×
Brandenburg166,3931.37×
Berlin164,1860.94×
Schleswig-Holstein147,0301.04×
Thüringen123,5551.24×
Sachsen-Anhalt119,2031.17×
Mecklenburg-Vorpommern99,9211.33×
Hamburg81,3770.92×
Saarland38,8880.81×
Bremen27,2360.81×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Happy New Year (2014 film) audience
BrandAffinityCategory
T-ara199.72×Music & Radio
Adriana Lima8.67×Fashion & Accessoires
Semino Rossi5.51×Music & Radio
Harry Potter1.51×Movies & TV
Hugendubel3.6×Shopping
Beverages1.54×Food & Beverages
Gold mining7.09×Business & Career
Livemusic2.38×Music & Radio
Do it yourself (DIY)1.61×Home & Garden
Andy Borg3.52×Music & Radio
Ryanair1.84×Travel & Leisure
Winona Ryder4.07×Movies & TV
Vegetable Gardening4.17×Food & Beverages
True Detective2.87×Movies & TV
Crime fiction3.18×Literature
Non-fiction books3.3×Literature
Thomas Gottschalk2.24×Movies & TV
Sex and the City2.35×Movies & TV
James Marsden8.67×Movies & TV
BAUR2.7×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Happy New Year (2014 film) audience
TraitClusterScore
ExtroversionTHRILL2.03
SustainabilityBALANCE1.46
Sports ActivityPOWER1.4
Urban LifestyleOPEN1.37
MindfulnessBALANCE1.26
Healthy LifestyleBALANCE1.25

Worldwide distribution

Worldwide audience distribution share by country for Happy New Year (2014 film)
CountryShare
India33.7%
Germany28.5%
United States15.4%

See Happy New Year (2014 film) audiences in other countries

More Animation audiences in Germany

How to read this data

Audience size is the estimated number of people in Germany who actively search for Happy New Year (2014 film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.