Gold mining Audience in Germany
Gold mining has an estimated audience of 1,015,043 people in Germany. 24.3% are female, 75.7% are male, average age 38.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Aida (musical), Engelbert Humperdinck (singer), Natural World, Pietro Lombardi, Mining.
The average Gold mining fan in Germany is 38.4 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Aida (musical), Engelbert Humperdinck (singer), Natural World, with strongest over-indexing on Aida (musical) (10.05× the country average). Demographically, the Gold mining audience skews more male with an average age of 38.4, and over-indexes on personality traits such as Risk Appetite, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Gold mining fans
| Metric | Value |
|---|---|
| Female | 24.3% |
| Male | 75.7% |
| Average age | 38.4 |
| Estimated audience size | 1,015,043 |
Audience persona
The typical Gold mining fan in Germany is more male, around 38.4 years old, with strong Risk Appetite tendencies and a notable affinity for Aida (musical).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 230,915 | 1.04× |
| Bayern | 185,729 | 1.14× |
| Baden-Württemberg | 159,988 | 1.16× |
| Hessen | 108,731 | 1.41× |
| Niedersachsen | 96,601 | 0.98× |
| Rheinland-Pfalz | 59,000 | 1.16× |
| Berlin | 53,826 | 1.19× |
| Sachsen | 40,402 | 0.81× |
| Sachsen-Anhalt | 31,199 | 1.19× |
| Schleswig-Holstein | 30,049 | 0.82× |
| Hamburg | 25,873 | 1.13× |
| Brandenburg | 21,814 | 0.69× |
| Thüringen | 18,974 | 0.73× |
| Saarland | 11,645 | 0.93× |
| Mecklenburg-Vorpommern | 11,554 | 0.6× |
| Bremen | 8,923 | 1.03× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Aida (musical) | 10.05× | Music & Radio |
| Engelbert Humperdinck (singer) | 56.75× | Music & Radio |
| Natural World | 4.81× | Fashion & Accessoires |
| Pietro Lombardi | 13.29× | Movies & TV |
| Mining | 10.53× | Business & Career |
| Happy New Year (2014 film) | 8.31× | Movies & TV |
| Mining engineering | 50.09× | Business & Career |
| Proton (automobile) | 20.22× | Cars & Mobility |
| Trance music | 6.66× | Music & Radio |
| Psychedelic music | 12.24× | Music & Radio |
| Masquerade ball | 49.12× | |
| Sarah Engels | 6.17× | Movies & TV |
| Kanonenfieber | 13.75× | Music & Radio |
| TikTok | 1.78× | Internet & Social Media |
| Voyager | 13.75× | Music & Radio |
| Trelleborg | 20.59× | Business & Career |
| Earthlings (film) | 36.29× | Movies & TV |
| Superman | 2.76× | Movies & TV |
| Full Metal Jacket | 14.39× | Movies & TV |
| Motorcycle personal protective equipment | 14.54× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.74 |
| Spirituality | BALANCE | 1.64 |
| Patriotism | CONSERVATISM | 1.57 |
| Urban Lifestyle | OPEN | 1.54 |
| Convenience Orientation | PREMIUM | 1.54 |
| Career Orientation | POWER | 1.43 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.2% |
| Brazil | 9.9% |
| Germany | 3.9% |
See Gold mining audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Gold mining have in Germany?
Gold mining has an estimated audience of 1,015,043 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Gold mining fans?
24.3% of Gold mining fans are female, 75.7% are male, with an average age of 38.4 years.
Which brands do Gold mining fans like most?
Gold mining fans show strongest brand affinity for Aida (musical) (10.05×), Engelbert Humperdinck (singer) (56.75×), and Natural World (4.81×) over the country average.
Where do Gold mining fans live in Germany?
Gold mining fans in Germany are most concentrated in Nordrhein-Westfalen (reach 230,915), Bayern (reach 185,729), and Baden-Württemberg (reach 159,988). These three regions account for the largest share of the active audience.
What other brands do Gold mining fans also like?
Beyond Gold mining itself, the audience over-indexes on Engelbert Humperdinck (singer) (56.75×), Natural World (4.81×), Pietro Lombardi (13.29×), and Mining (10.53×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Gold mining. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.