Proton (automobile) Audience in Germany
Proton (automobile) has an estimated audience of 357,633 people in Germany. 42.1% are female, 57.9% are male, average age 29.3. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Google Drive, Microsoft Word, Software, Computers, Programming language.
The average Proton (automobile) fan in Germany is 29.3 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Google Drive, Microsoft Word, Software, with strongest over-indexing on Google Drive (23.81× the country average). Demographically, the Proton (automobile) audience skews more male with an average age of 29.3, and over-indexes on personality traits such as Career Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Brand · Subtype: Car manufacturer
Demographics of Proton (automobile) fans
| Metric | Value |
|---|---|
| Female | 42.1% |
| Male | 57.9% |
| Average age | 29.3 |
| Estimated audience size | 357,633 |
Audience persona
The typical Proton (automobile) fan in Germany is more male, around 29.3 years old, with strong Career Orientation tendencies and a notable affinity for Google Drive.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 83,915 | 1.07× |
| Baden-Württemberg | 74,276 | 1.52× |
| Bayern | 58,651 | 1.02× |
| Hessen | 45,201 | 1.66× |
| Niedersachsen | 32,091 | 0.92× |
| Berlin | 25,090 | 1.57× |
| Rheinland-Pfalz | 17,128 | 0.96× |
| Sachsen | 14,568 | 0.83× |
| Schleswig-Holstein | 11,362 | 0.88× |
| Brandenburg | 8,365 | 0.75× |
| Hamburg | 7,701 | 0.95× |
| Thüringen | 6,793 | 0.75× |
| Sachsen-Anhalt | 5,927 | 0.64× |
| Mecklenburg-Vorpommern | 4,564 | 0.67× |
| Saarland | 3,594 | 0.82× |
| Bremen | 3,009 | 0.98× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Google Drive | 23.81× | Technology & Electronics |
| Microsoft Word | 54.58× | Technology & Electronics |
| Software | 5.1× | Technology & Electronics |
| Computers | 3.51× | Technology & Electronics |
| Programming language | 6.77× | Technology & Electronics |
| Spacecraft | 10.57× | Travel & Leisure |
| Coin | 11.18× | Business & Career |
| FC Twente | 42.89× | Sports |
| Eventim | 4.76× | Travel & Leisure |
| ThinkPad | 16.87× | Technology & Electronics |
| Micro-Star International | 16.35× | Technology & Electronics |
| Map | 11.52× | Politics & Society |
| Computer servers | 6.14× | Technology & Electronics |
| Digital Trends | 5.5× | Technology & Electronics |
| Computer processors | 4.54× | Technology & Electronics |
| Business and industry | 1.51× | Business & Career |
| Information technology | 3.2× | Business & Career |
| Chain store | 4.6× | Shopping |
| Macintosh | 8.57× | Fashion & Accessoires |
| Ernsting's family | 3.5× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 2.3 |
| Quality Awareness | PREMIUM | 2.25 |
| Sustainability | BALANCE | 1.59 |
| Urban Lifestyle | OPEN | 1.55 |
| Luxury Orientation | PREMIUM | 1.54 |
| Risk Appetite | THRILL | 1.51 |
Worldwide distribution
| Country | Share |
|---|---|
| Malaysia | 18.5% |
| China | 14.9% |
| United States | 12.5% |
See Proton (automobile) audiences in other countries
More Car manufacturer audiences in Germany
- Volkswagen (11,103,289)
- BMW (10,940,591)
- Škoda Auto (9,462,647)
- Audi (9,106,306)
- Mercedes-Benz (8,064,244)
Frequently asked questions
How many fans does Proton (automobile) have in Germany?
Proton (automobile) has an estimated audience of 357,633 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Proton (automobile) fans?
42.1% of Proton (automobile) fans are female, 57.9% are male, with an average age of 29.3 years.
Which brands do Proton (automobile) fans like most?
Proton (automobile) fans show strongest brand affinity for Google Drive (23.81×), Microsoft Word (54.58×), and Software (5.1×) over the country average.
Where do Proton (automobile) fans live in Germany?
Proton (automobile) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 83,915), Baden-Württemberg (reach 74,276), and Bayern (reach 58,651). These three regions account for the largest share of the active audience.
What other brands do Proton (automobile) fans also like?
Beyond Proton (automobile) itself, the audience over-indexes on Microsoft Word (54.58×), Software (5.1×), Computers (3.51×), and Programming language (6.77×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Proton (automobile). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.