Rascasse Audience Intelligence

Proton (automobile) Target Market in Germany

A data profile of the people who buy, follow and care about Proton (automobile) in Germany — modelled from more than twelve digital signal sources. Proton (automobile) has an estimated audience of 402,810 people in Germany.

#48among Car manufacturer in Germany#1793among Brand in Germany#637in Cars & Mobility

The average Proton (automobile) fan in Germany is 29.3 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include Google Drive, Microsoft Word, Software, with strongest over-indexing on Google Drive (23.81× the country average).

Demographically, the Proton (automobile) audience skews more male with an average age of 29.3, and over-indexes on personality traits such as Early Adopter Mentality, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Proton (automobile) fan in Germany is more male, around 29.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Google Drive.

Category: Cars & Mobility · Type: Brand · Subtype: Car manufacturer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Proton (automobile) profile in Germany.

Audience size
403K
in Germany
Gender
42.1%♀
57.9% male
Age
29.3
average years
Country rank
#13937
Brand in Germany
Fig. 01

Search interest · 12-month trend

+75%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Proton (automobile)

42.1% are female, 57.9% are male, average age 29.3.

Fig. 02

Gender split

42.1%
Female
57.9%
Male
Demographic split for Proton (automobile) audience in Germany
MetricValue
Female42.1%
Male57.9%
Average age29.3
Estimated audience size402,810
Fig. 03

Age distribution

Ø 29.3
average years
Age distribution of the Proton (automobile) audience in Germany
Age bracketShare%
16-1952%
20-2918%
30-3913%
40-499%
50+8%
Fig. 04

Worldwide distribution

3.9%

of the worldwide Proton (automobile) audience comes from Germany.

Worldwide audience distribution share by country for Proton (automobile)
CountryShare
Malaysia17.5%
China14.1%
United States13.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Proton (automobile) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Proton (automobile) customers by region in Germany
#RegionReachAffinity×
01Hessen~40K1.55×
02Berlin~20K1.53×
03Baden-Württemberg~70K1.38×
04Bayern~60K1.07×
05Bremen~3K1.06×
06Nordrhein-Westfalen~80K1.03×
07Hamburg~8K1.01×
08Schleswig-Holstein~10K0.94×
09Rheinland-Pfalz~20K0.93×
10Niedersachsen~30K0.91×
11Sachsen~10K0.86×
12Saarland~4K0.85×
13Brandenburg~9K0.81×
14Thüringen~7K0.77×
15Mecklenburg-Vorpommern~5K0.70×
16Sachsen-Anhalt~6K0.69×
Fig. 06

Affinity by region

Affinity by region — Proton (automobile), Germany
0.69×1.00×1.55×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Proton (automobile) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Proton (automobile) audience
#·InterestCategoryAffinity×
01Microsoft WordTechnology & Electronics54.58×
02FC TwenteSports42.89×
03Google DriveTechnology & Electronics23.81×
04ThinkPadTechnology & Electronics16.87×
05Micro-Star InternationalTechnology & Electronics16.35×
06MapPolitics & Society11.52×
07CoinBusiness & Career11.18×
08SpacecraftTravel & Leisure10.57×
09MacintoshFashion & Accessoires8.57×
10Programming languageTechnology & Electronics6.77×
11Computer serversTechnology & Electronics6.14×
12Digital TrendsTechnology & Electronics5.50×
13SoftwareTechnology & Electronics5.10×
14Chain storeShopping4.60×
15Computer processorsTechnology & Electronics4.54×
16ComputersTechnology & Electronics3.51×
17Ernsting's familyShopping3.50×
18Information technologyBusiness & Career3.20×
19FC Bayern MunichSports1.56×
20Business and industryBusiness & Career1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Proton (automobile) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Proton (automobile) audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER2.07×
PatriotismCONSERVATISM1.45×
Risk AppetiteTHRILL1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Proton (automobile) audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.74×
ExtroversionTHRILL0.84×
Healthy LifestyleBALANCE0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Proton (automobile)'s target market in Germany?

Proton (automobile)'s target market in Germany covers an estimated 402,810 people, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of Proton (automobile) customers?

42.1% of the Proton (automobile) audience are female, 57.9% are male, with an average age of 29.3 years.

03

Which brands do Proton (automobile) fans like most?

Proton (automobile) fans show strongest brand affinity for Google Drive (23.81×), Microsoft Word (54.58×), and Software (5.1×) over the country average.

04

Where do Proton (automobile) fans live in Germany?

Proton (automobile) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Baden-Württemberg (reach ~70K), and Bayern (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Proton (automobile) fans also like?

Beyond Proton (automobile) itself, the audience over-indexes on Microsoft Word (54.58×), Software (5.1×), Computers (3.51×), and Programming language (6.77×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Car manufacturer audiences in Germany

See Proton (automobile) audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Proton (automobile). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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