Information technology Audience in Germany
Information technology has an estimated audience of 8,736,360 people in Germany. 47.6% are female, 52.4% are male, average age 37.7. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern.
The average Information technology fan in Germany is 37.7 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.
Category: Business & Career · Type: Topic · Subtype: Field of study
Demographics of Information technology fans
| Metric | Value |
|---|---|
| Female | 47.6% |
| Male | 52.4% |
| Average age | 37.7 |
| Estimated audience size | 8,736,360 |
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 2,119,637 | 1.11× |
| Baden-Württemberg | 1,697,834 | 1.42× |
| Bayern | 1,525,358 | 1.09× |
| Niedersachsen | 878,630 | 1.04× |
| Hessen | 860,996 | 1.29× |
| Rheinland-Pfalz | 549,352 | 1.26× |
| Berlin | 391,918 | 1.0× |
| Sachsen | 381,688 | 0.89× |
| Schleswig-Holstein | 290,358 | 0.93× |
| Brandenburg | 215,827 | 0.8× |
| Hamburg | 209,784 | 1.06× |
| Thüringen | 180,199 | 0.81× |
| Sachsen-Anhalt | 163,438 | 0.72× |
| Mecklenburg-Vorpommern | 115,759 | 0.69× |
| Saarland | 96,107 | 0.9× |
| Bremen | 74,458 | 1.0× |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.6% |
| India | 5.2% |
| China | 4.6% |
See Information technology audiences in other countries
- Information technology — United States
- Information technology — United Kingdom
- Information technology — France
- Information technology — Italy
- Information technology — Spain
- Information technology — Brazil
- Information technology — Japan
- Information technology — South Korea
- Information technology — India
More Field of study audiences in Germany
- Music (36,021,786)
- Politics and social issues (25,114,359)
- Architecture (15,753,302)
- Advertising (15,166,229)
- Psychology (15,090,985)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Information technology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.