Information technology Audience in Mexico
Information technology has an estimated audience of 4,333,201 people in Mexico. 46.1% are female, 53.9% are male, average age 33.5.
Demographically, the Information technology audience skews balanced with an average age of 33.5, and over-indexes on personality traits such as Mindfulness, Risk Appetite.
Category: Business & Career · Type: Topic · Subtype: Field of study
Demographics of Information technology fans
| Metric | Value |
|---|---|
| Female | 46.1% |
| Male | 53.9% |
| Average age | 33.5 |
| Estimated audience size | 4,333,201 |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 2.85 |
| Risk Appetite | THRILL | 2.65 |
| Travelling | THRILL | 1.4 |
| Quality Awareness | PREMIUM | 1.33 |
| Spirituality | BALANCE | 1.28 |
| Luxury Orientation | PREMIUM | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.6% |
| India | 5.2% |
| China | 4.6% |
See Information technology audiences in other countries
- Information technology — Germany
- Information technology — United States
- Information technology — United Kingdom
- Information technology — France
- Information technology — Italy
- Information technology — Spain
- Information technology — Brazil
- Information technology — Japan
- Information technology — South Korea
- Information technology — India
- Information technology — Canada
More Field of study audiences in Mexico
- Music (17,018,882)
- Politics and social issues (13,247,397)
- Education (12,223,172)
- Psychology (11,795,859)
- Philosophy (11,487,709)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Information technology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.