Rascasse Audience Intelligence

Information technology Audience in United States

A data profile of the people who buy, follow and care about Information technology in United States — modelled from more than twelve digital signal sources. Information technology has an estimated audience of 43,482,477 people in United States.

#31among Field of study in United States#368among Topic in United States#80in Business & Career

The average Information technology fan in United States is 37.7 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Category: Business & Career · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Information technology profile in United States.

Audience size
43.5M
in United States
Gender
50.7%♀
49.3% male
Age
37.7
average years
Country rank
#508
Topic in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Information technology fans

50.7% are female, 49.3% are male, average age 37.7.

Fig. 02

Gender split

50.7%
Female
49.3%
Male
Demographic split for Information technology audience in United States
MetricValue
Female50.7%
Male49.3%
Average age37.7
Estimated audience size43,482,477
Fig. 03

Age distribution

Ø 37.7
average years
Age distribution of the Information technology audience in United States
Age bracketShare%
16-1926%
20-2919%
30-3917%
40-4918%
50+20%
Fig. 04

Worldwide distribution

16.6%

of the worldwide Information technology audience comes from United States.

Worldwide audience distribution share by country for Information technology
CountryShare
United States16.6%
India5.2%
China4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Information technology audience in United States is strongest.

Fig. 05

Top regions by affinity

Information technology fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~600K1.75×
02Virginia~1.5M1.62×
03Maryland~1M1.51×
04Georgia~2M1.47×
05Washington, District of Columbia~200K1.42×
06North Carolina~2M1.41×
07Texas~5M1.28×
08Arkansas~500K1.28×
09Louisiana~700K1.25×
10Alabama~700K1.20×
11South Carolina~800K1.19×
12Florida~3.5M1.16×
13New York~2.5M1.13×
14Nebraska~200K1.11×
15New Jersey~1M1.09×
16Delaware~100K1.09×
17Tennessee~900K1.06×
18Hawaii~200K1.06×
19Illinois~1.5M1.04×
20Arizona~900K1.04×
21Indiana~800K1.04×
22Oklahoma~500K1.00×
23Ohio~1.5M0.99×
24California~4.5M0.98×
25Connecticut~400K0.98×
26Washington~800K0.96×
27Kansas~300K0.96×
28Massachusetts~800K0.95×
29New Mexico~200K0.95×
30Kentucky~500K0.94×
31Alaska~90K0.94×
32North Dakota~80K0.94×
33Pennsylvania~1.5M0.92×
34Minnesota~600K0.91×
35Missouri~600K0.90×
36Michigan~1M0.89×
37South Dakota~90K0.89×
38Nevada~400K0.88×
39West Virginia~200K0.88×
40Rhode Island~100K0.85×
41Iowa~300K0.83×
42New Hampshire~100K0.83×
43Vermont~60K0.81×
44Wisconsin~500K0.77×
45Utah~300K0.77×
46Colorado~500K0.76×
47Maine~100K0.76×
48Oregon~400K0.75×
49Idaho~200K0.74×
50Montana~90K0.74×
Fig. 06

Affinity by region

Affinity by region — Information technology, United States
0.74×1.00×1.75×
Appendix

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Related profiles, rankings and the same audience in other markets.

More Field of study audiences in United States

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How to read this data

Audience size is the estimated number of people in United States who actively search for Information technology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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