Information technology Audience in Brazil
Information technology has an estimated audience of 10,860,467 people in Brazil. 54.9% are female, 45.1% are male, average age 40.1. Top regions: São Paulo, Minas Gerais, Bahia.
The average Information technology fan in Brazil is 40.1 years old, balanced, and lives primarily in São Paulo. The audience is concentrated in São Paulo, Minas Gerais, Bahia.
Category: Business & Career · Type: Topic · Subtype: Field of study
Demographics of Information technology fans
| Metric | Value |
|---|---|
| Female | 54.9% |
| Male | 45.1% |
| Average age | 40.1 |
| Estimated audience size | 10,860,467 |
Information technology fans by region: top regions in Brazil
| Region | Reach | Affinity |
|---|---|---|
| São Paulo | ~1.5M | 0.45× |
| Minas Gerais | ~700K | 0.65× |
| Bahia | ~700K | 0.99× |
| Pará | ~600K | 1.78× |
| Rio de Janeiro | ~600K | 0.61× |
| Pernambuco | ~500K | 0.91× |
| Rio Grande do Sul | ~400K | 0.68× |
| Maranhão | ~400K | 1.57× |
| Paraná | ~400K | 0.6× |
| Ceará | ~400K | 0.8× |
| Amazonas | ~300K | 1.78× |
| Goiás | ~300K | 0.74× |
| Santa Catarina | ~300K | 0.57× |
| Paraíba | ~200K | 0.9× |
| Mato Grosso | ~200K | 0.88× |
| Espírito Santo | ~200K | 0.78× |
| Alagoas | ~200K | 1.03× |
| Mato Grosso do Sul | ~200K | 0.99× |
| Rio Grande do Norte | ~200K | 0.85× |
| Piauí | ~200K | 1.01× |
| Sergipe | ~100K | 0.97× |
| Federal District | ~100K | 0.6× |
| Rondônia | ~90K | 1.01× |
| Tocantins | ~80K | 1.09× |
| Amapá | ~50K | 1.35× |
| Acre | ~50K | 1.34× |
| Roraima | ~40K | 1.34× |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.6% |
| India | 5.2% |
| China | 4.6% |
See Information technology audiences in other countries
- Information technology — Germany
- Information technology — United States
- Information technology — United Kingdom
- Information technology — France
- Information technology — Italy
- Information technology — Spain
- Information technology — Japan
- Information technology — South Korea
- Information technology — India
- Information technology — Canada
- Information technology — Mexico
More Field of study audiences in Brazil
- Music (40,781,319)
- Politics and social issues (32,209,976)
- Psychology (26,504,100)
- Education (25,462,598)
- Architecture (22,995,552)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Information technology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.