A data profile of the people who buy, follow and care about Information technology in India — modelled from more than twelve digital signal sources. Information technology has an estimated audience of 13,597,194 people in India.
The average Information technology fan in India is 30.8 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Uttar Pradesh, Tamil Nadu.
The key figures that characterise the Information technology profile in India.
26.9% are female, 73.1% are male, average age 30.8.
| Metric | Value |
|---|---|
| Female | 26.9% |
| Male | 73.1% |
| Average age | 30.8 |
| Estimated audience size | 13,597,194 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 39% | |
| 20-29 | 28% | |
| 30-39 | 16% | |
| 40-49 | 10% | |
| 50+ | 7% |
of the worldwide Information technology audience comes from India.
| Country | Share |
|---|---|
| United States | 16.6% |
| India | 5.2% |
| China | 4.6% |
Where the Information technology audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Madhya Pradesh | ~400K | 1.41× | |
| 02 | Chhattisgarh | ~100K | 1.41× | |
| 03 | Maharashtra | ~900K | 1.37× | |
| 04 | Tamil Nadu | ~400K | 1.36× | |
| 05 | Punjab (region) | ~200K | 1.28× | |
| 06 | Andhra Pradesh | ~200K | 1.23× | |
| 07 | Tripura | ~20K | 1.10× | |
| 08 | Uttarakhand | ~70K | 1.08× | |
| 09 | Telangana | ~200K | 1.07× | |
| 10 | Goa | ~10K | 1.06× | |
| 11 | Arunachal Pradesh | ~9K | 1.06× | |
| 12 | Uttar Pradesh | ~700K | 1.03× | |
| 13 | Jharkhand | ~100K | 1.03× | |
| 14 | Sikkim | ~6K | 1.03× | |
| 15 | Meghalaya | ~10K | 0.99× | |
| 16 | Gujarat | ~400K | 0.98× | |
| 17 | Assam | ~100K | 0.98× | |
| 18 | Odisha | ~100K | 0.94× | |
| 19 | Karnataka | ~300K | 0.93× | |
| 20 | Bihar | ~200K | 0.92× | |
| 21 | Haryana | ~200K | 0.92× | |
| 22 | Jammu and Kashmir | ~50K | 0.87× | |
| 23 | Nagaland | ~8K | 0.85× | |
| 24 | Manipur | ~10K | 0.84× | |
| 25 | Mizoram | ~8K | 0.83× | |
| 26 | West Bengal | ~300K | 0.78× | |
| 27 | Himachal Pradesh | ~40K | 0.77× | |
| 28 | Rajasthan | ~200K | 0.72× | |
| 29 | Kerala | ~100K | 0.69× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Information technology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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