A data profile of the people who buy, follow and care about Information technology in Belgium — modelled from more than twelve digital signal sources. Information technology has an estimated audience of 1,583,547 people in Belgium.
The average Information technology fan in Belgium is 41.8 years old, balanced, and lives primarily in Flemish Brabant.
The audience is concentrated in Flemish Brabant, Antwerp, Hainaut.
The key figures that characterise the Information technology profile in Belgium.
47.8% are female, 52.2% are male, average age 41.8.
| Metric | Value |
|---|---|
| Female | 47.8% |
| Male | 52.2% |
| Average age | 41.8 |
| Estimated audience size | 1,583,547 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 20% | |
| 30-39 | 18% | |
| 40-49 | 20% | |
| 50+ | 28% |
of the worldwide Information technology audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 16.6% |
| India | 5.2% |
| China | 4.6% |
Where the Information technology audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Brussels | ~200K | 1.37× | |
| 02 | Flemish Brabant | ~200K | 1.17× | |
| 03 | Luxembourg | ~40K | 1.05× | |
| 04 | Walloon Brabant | ~40K | 1.02× | |
| 05 | Province of Namur | ~70K | 0.99× | |
| 06 | Liege | ~100K | 0.98× | |
| 07 | Antwerp | ~200K | 0.95× | |
| 08 | Limburg | ~70K | 0.95× | |
| 09 | Hainaut | ~200K | 0.94× | |
| 10 | East Flanders | ~200K | 0.93× | |
| 11 | West Flanders | ~100K | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Information technology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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