A data profile of the people who buy, follow and care about Entrepreneurship in Belgium — modelled from more than twelve digital signal sources. Entrepreneurship has an estimated audience of 2,989,936 people in Belgium.
The average Entrepreneurship fan in Belgium is 44.2 years old, balanced, and lives primarily in Brussels.
The audience is concentrated in Brussels, Hainaut, Antwerp.
Top brand affinities include Small and medium enterprises, Home Interior Design, Travel Adventures, with strongest over-indexing on Small and medium enterprises (1.71× the country average).
Demographically, the Entrepreneurship audience skews balanced with an average age of 44.2, and over-indexes on personality traits such as Social Media Usage, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Entrepreneurship fan in Belgium is balanced, around 44.2 years old, with strong Social Media Usage tendencies and a notable affinity for Small and medium enterprises.
The key figures that characterise the Entrepreneurship profile in Belgium.
50.5% are female, 49.5% are male, average age 44.2.
| Metric | Value |
|---|---|
| Female | 50.5% |
| Male | 49.5% |
| Average age | 44.2 |
| Estimated audience size | 2,989,936 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 33% |
of the worldwide Entrepreneurship audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 18.3% |
| Brazil | 4.9% |
| India | 4.5% |
Where the Entrepreneurship audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Brussels | ~300K | 1.55× | |
| 02 | Flemish Brabant | ~300K | 1.21× | |
| 03 | Walloon Brabant | ~90K | 1.11× | |
| 04 | Hainaut | ~300K | 1.02× | |
| 05 | Antwerp | ~300K | 1.00× | |
| 06 | Liege | ~300K | 1.00× | |
| 07 | Province of Namur | ~100K | 0.91× | |
| 08 | East Flanders | ~300K | 0.89× | |
| 09 | Limburg | ~100K | 0.89× | |
| 10 | Luxembourg | ~70K | 0.86× | |
| 11 | West Flanders | ~200K | 0.79× |
The strongest cross-interests of the Entrepreneurship audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Creative entrepreneurship | Business & Career | 1.96× | ||
| 02 | Sole proprietorship | Business & Career | 1.90× | ||
| 03 | Marriage proposal | Kids & Family | 1.72× | ||
| 04 | Web conferencing | Technology & Electronics | 1.72× | ||
| 05 | Small and medium enterprises | Business & Career | 1.71× | ||
| 06 | Google Docs | Internet & Social Media | 1.68× | ||
| 07 | Gaming | Games | 1.67× | ||
| 08 | Financial technology | Business & Career | 1.66× | ||
| 09 | Design & Interior | Home & Garden | 1.66× | ||
| 10 | Handmade Crafts | Kids & Family | 1.65× | ||
| 11 | Self-confidence | Health | 1.63× | ||
| 12 | Home Interior Design | Home & Garden | 1.60× | ||
| 13 | Professional development | Business & Career | 1.59× | ||
| 14 | Nondestructive testing | Business & Career | 1.59× | ||
| 15 | Project management | Business & Career | 1.59× | ||
| 16 | Travel Adventures | Travel & Leisure | 1.58× | ||
| 17 | Mentorship | Kids & Family | 1.58× | ||
| 18 | Facial care | Beauty & Wellness | 1.55× | ||
| 19 | Architecture & Interior Design | Home & Garden | 1.53× | ||
| 20 | Home decorating ideas | Home & Garden | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.24× | |
| Early Adopter Mentality | POWER | 1.18× | |
| Design Affinity | PREMIUM | 0.95× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.84× | |
| Travelling | THRILL | 0.91× | |
| Patriotism | CONSERVATISM | 0.91× |
Entrepreneurship has an estimated audience of 2,989,936 people in Belgium, concentrated in Brussels and Hainaut.
50.5% of Entrepreneurship fans are female, 49.5% are male, with an average age of 44.2 years.
Entrepreneurship fans show strongest brand affinity for Small and medium enterprises (1.71×), Home Interior Design (1.6×), and Travel Adventures (1.58×) over the country average.
Entrepreneurship fans in Belgium are most concentrated in Brussels (reach ~300K), Hainaut (reach ~300K), and Antwerp (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Entrepreneurship itself, the audience over-indexes on Home Interior Design (1.6×), Travel Adventures (1.58×), Google Docs (1.68×), and Self-confidence (1.63×) compared to the Belgium average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Entrepreneurship. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.