Entrepreneurship Audience in Canada
Entrepreneurship has an estimated audience of 10,649,072 people in Canada. 49.5% are female, 50.5% are male, average age 41.6. Top regions: Ontario, Quebec, British Columbia. Top brand affinities: Startup company, Jeff Bezos, DIY & Craft Ideas, business owner, 7 Jours.
The average Entrepreneurship fan in Canada is 41.6 years old, balanced, and lives primarily in Ontario. The audience is concentrated in Ontario, Quebec, British Columbia. Top brand affinities include Startup company, Jeff Bezos, DIY & Craft Ideas, with strongest over-indexing on Startup company (1.54× the country average). Demographically, the Entrepreneurship audience skews balanced with an average age of 41.6, and over-indexes on personality traits such as Early Adopter Mentality, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Business & Career · Type: Topic · Subtype: Field of study
Demographics of Entrepreneurship fans
| Metric | Value |
|---|---|
| Female | 49.5% |
| Male | 50.5% |
| Average age | 41.6 |
| Estimated audience size | 10,649,072 |
Audience persona
The typical Entrepreneurship fan in Canada is balanced, around 41.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Startup company.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 6,713,148 | 1.5× |
| Quebec | 2,622,238 | 1.03× |
| British Columbia | 2,449,654 | 1.54× |
| Alberta | 1,505,350 | 1.15× |
| Manitoba | 388,559 | 0.98× |
| Saskatchewan | 331,517 | 0.98× |
| Nova Scotia | 283,831 | 0.89× |
| New Brunswick | 211,117 | 0.86× |
| Newfoundland and Labrador | 109,542 | 0.68× |
| Prince Edward Island | 39,804 | 0.76× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Startup company | 1.54× | Business & Career |
| Jeff Bezos | 1.56× | Business & Career |
| DIY & Craft Ideas | 1.85× | Home & Garden |
| business owner | 1.71× | Business & Career |
| 7 Jours | 1.58× | Music & Radio |
| SkinCeuticals | 1.55× | Beauty & Wellness |
| Professional network service | 1.52× | Technology & Electronics |
| Deloitte | 1.52× | Business & Career |
| Business analytics | 1.52× | Technology & Electronics |
| Randstad | 1.51× | Business & Career |
| Business plan | 1.64× | Business & Career |
| Massive open online course | 1.59× | Business & Career |
| Guided meditation | 1.69× | Health |
| Ethiopian Airlines | 1.58× | Travel & Leisure |
| Penny stock | 1.7× | Business & Career |
| Equity loan | 1.5× | Business & Career |
| Exchange (organized market) | 1.58× | Business & Career |
| Business networking | 1.63× | Business & Career |
| Xero (software) | 1.53× | |
| Executive education | 1.61× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.25 |
| Career Orientation | POWER | 1.22 |
| Individualism | JOY | 1.14 |
| Sports Activity | POWER | 1.12 |
| Urban Lifestyle | OPEN | 1.09 |
| Travelling | THRILL | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.3% |
| Brazil | 4.9% |
| India | 4.5% |
See Entrepreneurship audiences in other countries
- Entrepreneurship — Germany
- Entrepreneurship — United States
- Entrepreneurship — United Kingdom
- Entrepreneurship — France
- Entrepreneurship — Italy
- Entrepreneurship — Spain
- Entrepreneurship — Brazil
- Entrepreneurship — Japan
- Entrepreneurship — South Korea
- Entrepreneurship — India
- Entrepreneurship — Mexico
More Field of study audiences in Canada
- Music (20,108,624)
- Politics and social issues (15,419,986)
- Education (11,614,140)
- Finance (9,723,281)
- Advertising (9,633,302)
Frequently asked questions
How many fans does Entrepreneurship have in Canada?
Entrepreneurship has an estimated audience of 10,649,072 people in Canada, concentrated in Ontario and Quebec.
What is the gender split and age of Entrepreneurship fans?
49.5% of Entrepreneurship fans are female, 50.5% are male, with an average age of 41.6 years.
Which brands do Entrepreneurship fans like most?
Entrepreneurship fans show strongest brand affinity for Startup company (1.54×), Jeff Bezos (1.56×), and DIY & Craft Ideas (1.85×) over the country average.
Where do Entrepreneurship fans live in Canada?
Entrepreneurship fans in Canada are most concentrated in Ontario (reach 6,713,148), Quebec (reach 2,622,238), and British Columbia (reach 2,449,654). These three regions account for the largest share of the active audience.
What other brands do Entrepreneurship fans also like?
Beyond Entrepreneurship itself, the audience over-indexes on Jeff Bezos (1.56×), DIY & Craft Ideas (1.85×), business owner (1.71×), and 7 Jours (1.58×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Entrepreneurship. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.