A data profile of the people who buy, follow and care about Entrepreneurship in Canada — modelled from more than twelve digital signal sources. Entrepreneurship has an estimated audience of 10,649,072 people in Canada.
The average Entrepreneurship fan in Canada is 41.6 years old, balanced, and lives primarily in Ontario.
The audience is concentrated in Ontario, Quebec, British Columbia.
Top brand affinities include Startup company, DIY & Craft Ideas, business owner, with strongest over-indexing on Startup company (1.54× the country average).
Demographically, the Entrepreneurship audience skews balanced with an average age of 41.6, and over-indexes on personality traits such as Early Adopter Mentality, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Entrepreneurship fan in Canada is balanced, around 41.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Startup company.
The key figures that characterise the Entrepreneurship profile in Canada.
49.5% are female, 50.5% are male, average age 41.6.
| Metric | Value |
|---|---|
| Female | 49.5% |
| Male | 50.5% |
| Average age | 41.6 |
| Estimated audience size | 10,649,072 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 19% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 25% |
of the worldwide Entrepreneurship audience comes from Canada.
| Country | Share |
|---|---|
| United States | 18.3% |
| Brazil | 4.9% |
| India | 4.5% |
Where the Entrepreneurship audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | British Columbia | ~2.5M | 1.54× | |
| 02 | Ontario | ~6.5M | 1.50× | |
| 03 | Alberta | ~1.5M | 1.15× | |
| 04 | Quebec | ~2.5M | 1.03× | |
| 05 | Manitoba | ~400K | 0.98× | |
| 06 | Saskatchewan | ~300K | 0.98× | |
| 07 | Nova Scotia | ~300K | 0.89× | |
| 08 | New Brunswick | ~200K | 0.86× | |
| 09 | Prince Edward Island | ~40K | 0.76× | |
| 10 | Newfoundland and Labrador | ~100K | 0.68× |
The strongest cross-interests of the Entrepreneurship audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | DIY & Craft Ideas | Home & Garden | 1.85× | ||
| 02 | business owner | Business & Career | 1.71× | ||
| 03 | Penny stock | Business & Career | 1.70× | ||
| 04 | Guided meditation | Health | 1.69× | ||
| 05 | Business plan | Business & Career | 1.64× | ||
| 06 | Business networking | Business & Career | 1.63× | ||
| 07 | Executive education | Business & Career | 1.61× | ||
| 08 | Massive open online course | Business & Career | 1.59× | ||
| 09 | 7 Jours | Music & Radio | 1.58× | ||
| 10 | Ethiopian Airlines | Travel & Leisure | 1.58× | ||
| 11 | Exchange (organized market) | Business & Career | 1.58× | ||
| 12 | Jeff Bezos | Business & Career | 1.56× | ||
| 13 | SkinCeuticals | Beauty & Wellness | 1.55× | ||
| 14 | Startup company | Business & Career | 1.54× | ||
| 15 | Xero (software) | Brand | 1.53× | ||
| 16 | Professional network service | Technology & Electronics | 1.52× | ||
| 17 | Deloitte | Business & Career | 1.52× | ||
| 18 | Business analytics | Technology & Electronics | 1.52× | ||
| 19 | Randstad | Business & Career | 1.51× | ||
| 20 | Equity loan | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.25× | |
| Career Orientation | POWER | 1.22× | |
| Individualism | JOY | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.94× | |
| Convenience Orientation | PREMIUM | 0.95× | |
| Social Media Usage | JOY | 0.97× |
Entrepreneurship has an estimated audience of 10,649,072 people in Canada, concentrated in Ontario and Quebec.
49.5% of Entrepreneurship fans are female, 50.5% are male, with an average age of 41.6 years.
Entrepreneurship fans show strongest brand affinity for Startup company (1.54×), DIY & Craft Ideas (1.85×), and business owner (1.71×) over the country average.
Entrepreneurship fans in Canada are most concentrated in Ontario (reach ~6.5M), Quebec (reach ~2.5M), and British Columbia (reach ~2.5M). These three regions account for the largest share of the active audience.
Beyond Entrepreneurship itself, the audience over-indexes on DIY & Craft Ideas (1.85×), business owner (1.71×), Jeff Bezos (1.56×), and 7 Jours (1.58×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Entrepreneurship. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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