Rascasse Audience Intelligence

Entrepreneurship Audience in Germany

A data profile of the people who buy, follow and care about Entrepreneurship in Germany — modelled from more than twelve digital signal sources. Entrepreneurship has an estimated audience of 12,488,514 people in Germany.

#9among Field of study in Germany#114among Topic in Germany#16in Business & Career

The average Entrepreneurship fan in Germany is 38.5 years old, balanced, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Tagesschau, XXXLutz, Small business, with strongest over-indexing on Tagesschau (1.91× the country average).

Demographically, the Entrepreneurship audience skews balanced with an average age of 38.5, and over-indexes on personality traits such as Design Affinity, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Entrepreneurship fan in Germany is balanced, around 38.5 years old, with strong Design Affinity tendencies and a notable affinity for Tagesschau.

Category: Business & Career · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Entrepreneurship profile in Germany.

Audience size
12.5M
in Germany
Gender
47.8%♀
52.2% male
Age
38.5
average years
Country rank
#199
Topic in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Entrepreneurship fans

47.8% are female, 52.2% are male, average age 38.5.

Fig. 02

Gender split

47.8%
Female
52.2%
Male
Demographic split for Entrepreneurship audience in Germany
MetricValue
Female47.8%
Male52.2%
Average age38.5
Estimated audience size12,488,514
Fig. 03

Age distribution

Ø 38.5
average years
Age distribution of the Entrepreneurship audience in Germany
Age bracketShare%
16-1921%
20-2919%
30-3921%
40-4921%
50+18%
Fig. 04

Worldwide distribution

2.7%

of the worldwide Entrepreneurship audience comes from Germany.

Worldwide audience distribution share by country for Entrepreneurship
CountryShare
United States18.3%
Brazil4.9%
India4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Entrepreneurship audience in Germany is strongest.

Fig. 05

Top regions by affinity

Entrepreneurship fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~4M2.07×
02Berlin~800K1.40×
03Hessen~1.5M1.35×
04Hamburg~400K1.25×
05Nordrhein-Westfalen~3M1.08×
06Baden-Württemberg~2M1.08×
07Bremen~100K1.08×
08Schleswig-Holstein~500K1.02×
09Niedersachsen~1M1.00×
10Rheinland-Pfalz~600K0.97×
11Brandenburg~300K0.84×
12Sachsen~500K0.80×
13Saarland~100K0.79×
14Thüringen~200K0.75×
15Mecklenburg-Vorpommern~200K0.73×
16Sachsen-Anhalt~200K0.71×
Fig. 06

Affinity by region

Affinity by region — Entrepreneurship, Germany
0.71×1.00×2.07×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Entrepreneurship audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Entrepreneurship audience
#·InterestCategoryAffinity×
01XXXLutzHome & Garden3.27×
02Small businessBusiness & Career2.06×
03TagesschauMovies & TV1.91×
04HandmadeHome & Garden1.88×
05DecorationHome & Garden1.82×
06Gift shopHome & Garden1.78×
07Home Interior DesignHome & Garden1.77×
08Infant clothingKids & Family1.76×
09GeminiTechnology & Electronics1.74×
10Digital marketingBusiness & Career1.72×
11Small and medium enterprisesBusiness & Career1.71×
12Self careHealth1.66×
13Horse trainingPets & Animals1.65×
14Horse & RiderPets & Animals1.63×
15Healthy habitsHealth1.61×
16Home repairHome & Garden1.60×
17Modern artArts & Culture1.59×
18Self-loveHealth1.56×
19Home constructionHome & Garden1.54×
20Self-awarenessHealth1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Entrepreneurship audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Entrepreneurship audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.35×
SustainabilityBALANCE1.24×
MindfulnessBALANCE1.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Entrepreneurship audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.85×
SpiritualityBALANCE0.90×
Convenience OrientationPREMIUM0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Entrepreneurship have in Germany?

Entrepreneurship has an estimated audience of 12,488,514 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Entrepreneurship fans?

47.8% of Entrepreneurship fans are female, 52.2% are male, with an average age of 38.5 years.

03

Which brands do Entrepreneurship fans like most?

Entrepreneurship fans show strongest brand affinity for Tagesschau (1.91×), XXXLutz (3.27×), and Small business (2.06×) over the country average.

04

Where do Entrepreneurship fans live in Germany?

Entrepreneurship fans in Germany are most concentrated in Bayern (reach ~4M), Nordrhein-Westfalen (reach ~3M), and Baden-Württemberg (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Entrepreneurship fans also like?

Beyond Entrepreneurship itself, the audience over-indexes on XXXLutz (3.27×), Small business (2.06×), Self-love (1.56×), and Home repair (1.6×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Field of study audiences in Germany

See Entrepreneurship audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Entrepreneurship. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →