Entrepreneurship Audience in Germany
Entrepreneurship has an estimated audience of 12,488,514 people in Germany. 47.8% are female, 52.2% are male, average age 38.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Tagesschau, XXXLutz, Small business, Self-love, Home repair.
The average Entrepreneurship fan in Germany is 38.5 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Tagesschau, XXXLutz, Small business, with strongest over-indexing on Tagesschau (1.91× the country average). Demographically, the Entrepreneurship audience skews balanced with an average age of 38.5, and over-indexes on personality traits such as Indulgence, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic · Subtype: Field of study
Demographics of Entrepreneurship fans
| Metric | Value |
|---|---|
| Female | 47.8% |
| Male | 52.2% |
| Average age | 38.5 |
| Estimated audience size | 12,488,514 |
Audience persona
The typical Entrepreneurship fan in Germany is balanced, around 38.5 years old, with strong Indulgence tendencies and a notable affinity for Tagesschau.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 3,059,036 | 1.12× |
| Bayern | 2,382,133 | 1.19× |
| Baden-Württemberg | 1,877,491 | 1.1× |
| Hessen | 1,305,789 | 1.37× |
| Niedersachsen | 1,236,172 | 1.02× |
| Berlin | 812,999 | 1.46× |
| Rheinland-Pfalz | 610,141 | 0.98× |
| Sachsen | 490,741 | 0.8× |
| Schleswig-Holstein | 454,782 | 1.01× |
| Hamburg | 357,523 | 1.27× |
| Brandenburg | 328,946 | 0.85× |
| Thüringen | 226,193 | 0.71× |
| Sachsen-Anhalt | 215,122 | 0.66× |
| Mecklenburg-Vorpommern | 163,285 | 0.68× |
| Bremen | 114,047 | 1.07× |
| Saarland | 112,330 | 0.73× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tagesschau | 1.91× | Movies & TV |
| XXXLutz | 3.27× | Home & Garden |
| Small business | 2.06× | Business & Career |
| Self-love | 1.56× | Health |
| Home repair | 1.6× | Home & Garden |
| Home construction | 1.54× | Home & Garden |
| Healthy habits | 1.61× | Health |
| Home Interior Design | 1.77× | Home & Garden |
| Self-awareness | 1.5× | Health |
| Self care | 1.66× | Health |
| Modern art | 1.59× | Arts & Culture |
| Decoration | 1.82× | Home & Garden |
| Gift shop | 1.78× | Home & Garden |
| Handmade | 1.88× | Home & Garden |
| Horse training | 1.65× | Pets & Animals |
| Gemini | 1.74× | Technology & Electronics |
| Small and medium enterprises | 1.71× | Business & Career |
| Infant clothing | 1.76× | Kids & Family |
| Horse & Rider | 1.63× | Pets & Animals |
| Digital marketing | 1.72× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.51 |
| Career Orientation | POWER | 1.33 |
| Sustainability | BALANCE | 1.32 |
| Luxury Orientation | PREMIUM | 1.27 |
| DIY Mentality | THRILL | 1.23 |
| Individualism | JOY | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.3% |
| Brazil | 4.9% |
| India | 4.5% |
See Entrepreneurship audiences in other countries
More Field of study audiences in Germany
- Music (36,021,786)
- Politics and social issues (25,114,359)
- Architecture (15,753,302)
- Advertising (15,166,229)
- Psychology (15,090,985)
Frequently asked questions
How many fans does Entrepreneurship have in Germany?
Entrepreneurship has an estimated audience of 12,488,514 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Entrepreneurship fans?
47.8% of Entrepreneurship fans are female, 52.2% are male, with an average age of 38.5 years.
Which brands do Entrepreneurship fans like most?
Entrepreneurship fans show strongest brand affinity for Tagesschau (1.91×), XXXLutz (3.27×), and Small business (2.06×) over the country average.
Where do Entrepreneurship fans live in Germany?
Entrepreneurship fans in Germany are most concentrated in Nordrhein-Westfalen (reach 3,059,036), Bayern (reach 2,382,133), and Baden-Württemberg (reach 1,877,491). These three regions account for the largest share of the active audience.
What other brands do Entrepreneurship fans also like?
Beyond Entrepreneurship itself, the audience over-indexes on XXXLutz (3.27×), Small business (2.06×), Self-love (1.56×), and Home repair (1.6×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Entrepreneurship. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.