Rascasse Audience Intelligence

Horse training Audience in Germany

A data profile of the people who buy, follow and care about Horse training in Germany — modelled from more than twelve digital signal sources. Horse training has an estimated audience of 7,111,467 people in Germany.

#378among Topic in Germany#16in Pets & Animals

The average Horse training fan in Germany is 36.2 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Andy Borg, Maite Kelly, Horseback riding, with strongest over-indexing on Andy Borg (8.46× the country average).

Demographically, the Horse training audience skews more female with an average age of 36.2, and over-indexes on personality traits such as Pet Ownership, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Horse training fan in Germany is more female, around 36.2 years old, with strong Pet Ownership tendencies and a notable affinity for Andy Borg.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Horse training profile in Germany.

Audience size
7.1M
in Germany
Gender
65.1%♀
34.9% male
Age
36.2
average years
Country rank
#621
Topic in Germany
Fig. 01

Search interest · 12-month trend

-46%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Horse training fans

65.1% are female, 34.9% are male, average age 36.2.

Fig. 02

Gender split

65.1%
Female
34.9%
Male
Demographic split for Horse training audience in Germany
MetricValue
Female65.1%
Male34.9%
Average age36.2
Estimated audience size7,111,467
Fig. 03

Age distribution

Ø 36.2
average years
Age distribution of the Horse training audience in Germany
Age bracketShare%
16-1927%
20-2921%
30-3920%
40-4919%
50+14%
Fig. 04

Worldwide distribution

10.8%

of the worldwide Horse training audience comes from Germany.

Worldwide audience distribution share by country for Horse training
CountryShare
United States24.3%
Germany10.8%
Japan7.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Horse training audience in Germany is strongest.

Fig. 05

Top regions by affinity

Horse training fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~70K1.22×
02Saarland~100K1.19×
03Mecklenburg-Vorpommern~200K1.16×
04Thüringen~200K1.10×
05Brandenburg~200K1.05×
06Niedersachsen~700K1.03×
07Sachsen-Anhalt~200K1.02×
08Schleswig-Holstein~300K1.00×
09Rheinland-Pfalz~400K0.99×
10Hamburg~200K0.95×
11Sachsen~300K0.90×
12Baden-Württemberg~800K0.88×
13Hessen~500K0.88×
14Berlin~300K0.83×
15Bayern~900K0.76×
16Nordrhein-Westfalen~1M0.73×
Fig. 06

Affinity by region

Affinity by region — Horse training, Germany
0.73×1.00×1.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Horse training audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Horse training audience
#·InterestCategoryAffinity×
01Maite KellyMusic & Radio9.43×
02Andy BorgMusic & Radio8.46×
03Isabel MarantFashion & Accessoires8.15×
04FendtCars & Mobility7.08×
05Horseback ridingSports7.02×
06ArmedangelsFashion & Accessoires5.76×
07Mary RoosMusic & Radio5.32×
08Olympic GamesSports4.76×
09HuntingSports4.25×
10FressnapfShopping3.71×
11Pet sittingPets & Animals3.60×
12CHIO AachenSports3.10×
13HugendubelShopping2.81×
14ZaraShopping2.42×
15Pet foodPets & Animals2.33×
16House musicMusic & Radio2.30×
17RyanairTravel & Leisure2.19×
18Do it yourself (DIY)Home & Garden1.93×
19Lieferando.deFood & Beverages1.80×
20Harry PotterMovies & TV1.71×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Horse training audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Horse training audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY2.17×
IndividualismJOY1.56×
Community OrientationOPEN1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Horse training audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.70×
PatriotismCONSERVATISM0.90×
Early Adopter MentalityPOWER0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Horse training have in Germany?

Horse training has an estimated audience of 7,111,467 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Horse training fans?

65.1% of Horse training fans are female, 34.9% are male, with an average age of 36.2 years.

03

Which brands do Horse training fans like most?

Horse training fans show strongest brand affinity for Andy Borg (8.46×), Maite Kelly (9.43×), and Horseback riding (7.02×) over the country average.

04

Where do Horse training fans live in Germany?

Horse training fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1M), Bayern (reach ~900K), and Baden-Württemberg (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Horse training fans also like?

Beyond Horse training itself, the audience over-indexes on Maite Kelly (9.43×), Horseback riding (7.02×), Isabel Marant (8.15×), and Fressnapf (3.71×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in Germany

See Horse training audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Horse training. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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