Mary Roos Audience in Germany
Mary Roos has an estimated audience of 1,493,477 people in Germany. 63.1% are female, 36.9% are male, average age 55.5. Top regions: Nordrhein-Westfalen, Niedersachsen, Bayern. Top brand affinities: Katja Ebstein, Nicole (German singer), Ireen Sheer, Stefanie Hertel, Andy Borg.
The average Mary Roos fan in Germany is 55.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Bayern. Top brand affinities include Katja Ebstein, Nicole (German singer), Ireen Sheer, with strongest over-indexing on Katja Ebstein (30.27× the country average). Demographically, the Mary Roos audience skews more female with an average age of 55.5, and over-indexes on personality traits such as LGBTQ+ Identity, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Schlager
Demographics of Mary Roos fans
| Metric | Value |
|---|---|
| Female | 63.1% |
| Male | 36.9% |
| Average age | 55.5 |
| Estimated audience size | 1,493,477 |
Audience persona
The typical Mary Roos fan in Germany is more female, around 55.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Katja Ebstein.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 315,485 | 0.97× |
| Niedersachsen | 188,292 | 1.3× |
| Bayern | 139,645 | 0.58× |
| Baden-Württemberg | 127,508 | 0.63× |
| Hessen | 102,145 | 0.9× |
| Sachsen | 79,511 | 1.09× |
| Schleswig-Holstein | 75,082 | 1.4× |
| Rheinland-Pfalz | 72,820 | 0.97× |
| Berlin | 47,360 | 0.71× |
| Brandenburg | 46,442 | 1× |
| Sachsen-Anhalt | 44,971 | 1.16× |
| Thüringen | 44,715 | 1.17× |
| Hamburg | 39,607 | 1.17× |
| Mecklenburg-Vorpommern | 32,634 | 1.14× |
| Saarland | 16,079 | 0.88× |
| Bremen | 11,865 | 0.93× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Katja Ebstein | 30.27× | Music & Radio |
| Nicole (German singer) | 26.13× | Music & Radio |
| Ireen Sheer | 32.63× | Music & Radio |
| Stefanie Hertel | 19.1× | Music & Radio |
| Andy Borg | 13.76× | Music & Radio |
| Stefan Mross | 13.45× | Music & Radio |
| Michelle | 10.71× | Music & Radio |
| Roland Kaiser | 8.26× | Music & Radio |
| Bernhard Brink | 19.41× | Music & Radio |
| Florian Silbereisen | 8.09× | Music & Radio |
| Maite Kelly | 13.86× | Music & Radio |
| Claudia Jung | 20.22× | Music & Radio |
| Beatrice Egli | 8.99× | Music & Radio |
| ZDF-Fernsehgarten | 12.89× | Movies & TV |
| Yahoo!ショッピング | 5.29× | |
| Udo Lindenberg | 9.71× | Music & Radio |
| Anna-Maria Zimmermann | 12.5× | Music & Radio |
| Hape Kerkeling | 10.65× | Movies & TV |
| Thomas Anders | 9.4× | Music & Radio |
| Semino Rossi | 9.49× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.83 |
| Community Orientation | OPEN | 1.52 |
| Sustainability | BALANCE | 1.48 |
| Pet Ownership | JOY | 1.27 |
| Family Orientation | CONSERVATISM | 1.2 |
| Healthy Lifestyle | BALANCE | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 96.7% |
| Austria | 1.0% |
| Netherlands | 0.5% |
See Mary Roos audiences in other countries
More Schlager audiences in Germany
- Helene Fischer (10,794,585)
- Roland Kaiser (7,492,433)
- Florian Silbereisen (6,708,420)
- Michelle (5,429,735)
- Beatrice Egli (4,516,285)
Frequently asked questions
How many fans does Mary Roos have in Germany?
Mary Roos has an estimated audience of 1,493,477 people in Germany, concentrated in Nordrhein-Westfalen and Niedersachsen.
What is the gender split and age of Mary Roos fans?
63.1% of Mary Roos fans are female, 36.9% are male, with an average age of 55.5 years.
Which brands do Mary Roos fans like most?
Mary Roos fans show strongest brand affinity for Katja Ebstein (30.27×), Nicole (German singer) (26.13×), and Ireen Sheer (32.63×) over the country average.
Where do Mary Roos fans live in Germany?
Mary Roos fans in Germany are most concentrated in Nordrhein-Westfalen (reach 315,485), Niedersachsen (reach 188,292), and Bayern (reach 139,645). These three regions account for the largest share of the active audience.
What other brands do Mary Roos fans also like?
Beyond Mary Roos itself, the audience over-indexes on Nicole (German singer) (26.13×), Ireen Sheer (32.63×), Stefanie Hertel (19.1×), and Andy Borg (13.76×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Mary Roos. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.