Rascasse Audience Intelligence

Mary Roos Audience in Germany

A data profile of the people who buy, follow and care about Mary Roos in Germany — modelled from more than twelve digital signal sources. Mary Roos has an estimated audience of 1,711,616 people in Germany.

#23among Schlager in Germany#381among Person in Germany#339in Music & Radio

The average Mary Roos fan in Germany is 55.5 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Bayern.

Top brand affinities include Katja Ebstein, Ireen Sheer, Nicole (German singer), with strongest over-indexing on Katja Ebstein (30.27× the country average).

Demographically, the Mary Roos audience skews more female with an average age of 55.5, and over-indexes on personality traits such as Tradition, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Mary Roos fan in Germany is more female, around 55.5 years old, with strong Tradition tendencies and a notable affinity for Katja Ebstein.

Category: Music & Radio · Type: Person · Subtype: Schlager

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mary Roos profile in Germany.

Audience size
1.7M
in Germany
Gender
63.1%♀
36.9% male
Age
55.5
average years
Country rank
#3925
Person in Germany
Fig. 01

Search interest · 12-month trend

+70%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mary Roos fans

63.1% are female, 36.9% are male, average age 55.5.

Fig. 02

Gender split

63.1%
Female
36.9%
Male
Demographic split for Mary Roos audience in Germany
MetricValue
Female63.1%
Male36.9%
Average age55.5
Estimated audience size1,711,616
Fig. 03

Age distribution

Ø 55.5
average years
Age distribution of the Mary Roos audience in Germany
Age bracketShare%
16-190%
20-290%
30-390%
40-4935%
50+65%
Fig. 04

Worldwide distribution

97.1%

of the worldwide Mary Roos audience comes from Germany.

Worldwide audience distribution share by country for Mary Roos
CountryShare
Germany97.1%
Austria0.9%
Netherlands0.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mary Roos audience in Germany is strongest.

Fig. 05

Top regions by affinity

Mary Roos fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen-Anhalt~50K1.28×
02Thüringen~50K1.27×
03Schleswig-Holstein~70K1.25×
04Mecklenburg-Vorpommern~40K1.25×
05Niedersachsen~200K1.18×
06Sachsen~80K1.16×
07Brandenburg~50K1.16×
08Nordrhein-Westfalen~300K0.99×
09Hamburg~30K0.98×
10Saarland~20K0.96×
11Rheinland-Pfalz~70K0.95×
12Bremen~10K0.86×
13Hessen~90K0.82×
14Berlin~50K0.72×
15Bayern~200K0.67×
16Baden-Württemberg~100K0.64×
Fig. 06

Affinity by region

Affinity by region — Mary Roos, Germany
0.64×1.00×1.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mary Roos audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mary Roos audience
#·InterestCategoryAffinity×
01Ireen SheerMusic & Radio32.63×
02Katja EbsteinMusic & Radio30.27×
03Nicole (German singer)Music & Radio26.13×
04Claudia JungMusic & Radio20.22×
05Bernhard BrinkMusic & Radio19.41×
06Stefanie HertelMusic & Radio19.10×
07Maite KellyMusic & Radio13.86×
08Andy BorgMusic & Radio13.76×
09Stefan MrossMusic & Radio13.45×
10ZDF-FernsehgartenMovies & TV12.89×
11Anna-Maria ZimmermannMusic & Radio12.50×
12Udo JürgensMusic & Radio12.00×
13MichelleMusic & Radio10.71×
14Hape KerkelingMovies & TV10.65×
15Kerstin OttMusic & Radio9.83×
16Udo LindenbergMusic & Radio9.71×
17Beatrice EgliMusic & Radio8.99×
18Roland KaiserMusic & Radio8.26×
19Florian SilbereisenMusic & Radio8.09×
20In aller FreundschaftMovies & TV6.88×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mary Roos audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mary Roos audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.39×
Pet OwnershipJOY1.29×
Convenience OrientationPREMIUM1.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mary Roos audience · Rather not
TraitClusterDeviationScore
IndividualismJOY0.83×
Price SensitivityPREMIUM0.83×
ExtroversionTHRILL0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mary Roos have in Germany?

Mary Roos has an estimated audience of 1,711,616 people in Germany, concentrated in Nordrhein-Westfalen and Niedersachsen.

02

What is the gender split and age of Mary Roos fans?

63.1% of Mary Roos fans are female, 36.9% are male, with an average age of 55.5 years.

03

Which brands do Mary Roos fans like most?

Mary Roos fans show strongest brand affinity for Katja Ebstein (30.27×), Ireen Sheer (32.63×), and Nicole (German singer) (26.13×) over the country average.

04

Where do Mary Roos fans live in Germany?

Mary Roos fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Niedersachsen (reach ~200K), and Bayern (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Mary Roos fans also like?

Beyond Mary Roos itself, the audience over-indexes on Ireen Sheer (32.63×), Nicole (German singer) (26.13×), Stefanie Hertel (19.1×), and Michelle (10.71×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Schlager audiences in Germany

See Mary Roos audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Mary Roos. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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