A data profile of the people who buy, follow and care about Hape Kerkeling in Germany — modelled from more than twelve digital signal sources. Hape Kerkeling has an estimated audience of 3,010,844 people in Germany.
The average Hape Kerkeling fan in Germany is 45.8 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Karl Dall, Hella von Sinnen, Anke Engelke, with strongest over-indexing on Karl Dall (71.56× the country average).
Demographically, the Hape Kerkeling audience skews more female with an average age of 45.8, and over-indexes on personality traits such as Convenience Orientation, Pet Ownership.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Hape Kerkeling fan in Germany is more female, around 45.8 years old, with strong Convenience Orientation tendencies and a notable affinity for Karl Dall.
The key figures that characterise the Hape Kerkeling profile in Germany.
60.6% are female, 39.4% are male, average age 45.8.
| Metric | Value |
|---|---|
| Female | 60.6% |
| Male | 39.4% |
| Average age | 45.8 |
| Estimated audience size | 3,010,844 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 12% | |
| 30-39 | 22% | |
| 40-49 | 33% | |
| 50+ | 28% |
of the worldwide Hape Kerkeling audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 90.3% |
| Austria | 4.2% |
| Switzerland | 2.4% |
Where the Hape Kerkeling audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Thüringen | ~60K | 1.17× | |
| 02 | Niedersachsen | ~200K | 1.14× | |
| 03 | Sachsen | ~100K | 1.13× | |
| 04 | Schleswig-Holstein | ~90K | 1.13× | |
| 05 | Nordrhein-Westfalen | ~500K | 1.12× | |
| 06 | Brandenburg | ~70K | 1.09× | |
| 07 | Sachsen-Anhalt | ~60K | 1.05× | |
| 08 | Mecklenburg-Vorpommern | ~40K | 1.03× | |
| 09 | Hamburg | ~50K | 1.00× | |
| 10 | Rheinland-Pfalz | ~100K | 0.93× | |
| 11 | Berlin | ~90K | 0.92× | |
| 12 | Bremen | ~20K | 0.90× | |
| 13 | Hessen | ~100K | 0.87× | |
| 14 | Bayern | ~300K | 0.85× | |
| 15 | Saarland | ~20K | 0.85× | |
| 16 | Baden-Württemberg | ~200K | 0.83× |
The strongest cross-interests of the Hape Kerkeling audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Karl Dall | Movies & TV | 71.56× | ||
| 02 | Hella von Sinnen | Movies & TV | 26.83× | ||
| 03 | Gaby Köster | Movies & TV | 19.38× | ||
| 04 | Mary Roos | Music & Radio | 18.40× | ||
| 05 | Alexander Klaws | Music & Radio | 17.47× | ||
| 06 | Anke Engelke | Movies & TV | 17.00× | ||
| 07 | Olivia Jones | Movies & TV | 13.10× | ||
| 08 | Maite Kelly | Music & Radio | 12.24× | ||
| 09 | ZDF-Fernsehgarten | Movies & TV | 12.07× | ||
| 10 | Ross Antony | Movies & TV | 11.91× | ||
| 11 | Katja Ebstein | Music & Radio | 11.03× | ||
| 12 | Horst Lichter | Movies & TV | 10.26× | ||
| 13 | Gil Ofarim | Music & Radio | 8.11× | ||
| 14 | In aller Freundschaft | Movies & TV | 7.39× | ||
| 15 | Roland Kaiser | Music & Radio | 7.37× | ||
| 16 | Stefan Mross | Music & Radio | 7.31× | ||
| 17 | Bares für Rares | Movies & TV | 7.30× | ||
| 18 | Bauer sucht Frau | Movies & TV | 7.13× | ||
| 19 | Michelle | Music & Radio | 6.44× | ||
| 20 | Let's Dance (German TV series) | Movies & TV | 5.02× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.66× | |
| Pet Ownership | JOY | 1.62× | |
| Community Orientation | OPEN | 1.45× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.65× | |
| Sustainability | BALANCE | 0.80× | |
| Price Sensitivity | PREMIUM | 0.81× |
Hape Kerkeling has an estimated audience of 3,010,844 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
60.6% of Hape Kerkeling fans are female, 39.4% are male, with an average age of 45.8 years.
Hape Kerkeling fans show strongest brand affinity for Karl Dall (71.56×), Hella von Sinnen (26.83×), and Anke Engelke (17×) over the country average.
Hape Kerkeling fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~500K), Bayern (reach ~300K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Hape Kerkeling itself, the audience over-indexes on Hella von Sinnen (26.83×), Anke Engelke (17×), Mary Roos (18.4×), and Olivia Jones (13.1×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Hape Kerkeling. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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