Rascasse Audience Intelligence

Bares für Rares Audience in Germany

A data profile of the people who buy, follow and care about Bares für Rares in Germany — modelled from more than twelve digital signal sources. Bares für Rares has an estimated audience of 6,077,261 people in Germany.

#7among TV series in Germany#17among Movie / TV Show / Series in Germany#53in Movies & TV

The average Bares für Rares fan in Germany is 43.5 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Horst Lichter, In aller Freundschaft, Scooby-Doo, with strongest over-indexing on Horst Lichter (37.35× the country average).

Demographically, the Bares für Rares audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Convenience Orientation, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Bares für Rares fan in Germany is more female, around 43.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Horst Lichter.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bares für Rares profile in Germany.

Audience size
6.1M
in Germany
Gender
74.7%♀
25.3% male
Age
43.5
average years
Country rank
#777
Movie / TV Show / Series in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bares für Rares viewers

74.7% are female, 25.3% are male, average age 43.5.

Fig. 02

Gender split

74.7%
Female
25.3%
Male
Demographic split for Bares für Rares audience in Germany
MetricValue
Female74.7%
Male25.3%
Average age43.5
Estimated audience size6,077,261
Fig. 03

Age distribution

Ø 43.5
average years
Age distribution of the Bares für Rares audience in Germany
Age bracketShare%
16-1910%
20-2916%
30-3920%
40-4926%
50+28%
Fig. 04

Worldwide distribution

85.0%

of the worldwide Bares für Rares audience comes from Germany.

Worldwide audience distribution share by country for Bares für Rares
CountryShare
Germany85.0%
Austria6.6%
Switzerland4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bares für Rares audience in Germany is strongest.

Fig. 05

Top regions by affinity

Bares für Rares fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen~400K1.20×
02Sachsen-Anhalt~200K1.19×
03Thüringen~200K1.19×
04Mecklenburg-Vorpommern~100K1.14×
05Niedersachsen~700K1.13×
06Rheinland-Pfalz~300K1.12×
07Nordrhein-Westfalen~1.5M1.09×
08Brandenburg~200K1.03×
09Schleswig-Holstein~200K1.01×
10Saarland~70K0.99×
11Hessen~400K0.87×
12Baden-Württemberg~700K0.84×
13Bayern~800K0.83×
14Hamburg~100K0.82×
15Bremen~40K0.80×
16Berlin~200K0.77×
Fig. 06

Affinity by region

Affinity by region — Bares für Rares, Germany
0.77×1.00×1.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bares für Rares audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bares für Rares audience
#·InterestCategoryAffinity×
01Horst LichterMovies & TV37.35×
02Strictly Come DancingSports33.67×
03Descendants (2015 film)Movies & TV32.17×
04Jessica SimpsonMusic & Radio26.69×
05Austin Powers (film series)Movies & TV21.55×
06Scooby-DooMovies & TV16.11×
07In aller FreundschaftMovies & TV15.74×
08Die KüchenschlachtFood & Beverages14.68×
09Michael Patrick KellyMusic & Radio13.20×
10ZDF-FernsehgartenMovies & TV11.29×
11Andy BorgMusic & Radio11.05×
12Der Bergdoktor (2008)Movies & TV8.60×
13BeetlejuiceMovies & TV7.68×
14Hape KerkelingMovies & TV7.30×
15Udo JürgensMusic & Radio6.65×
16Roland KaiserMusic & Radio5.52×
17Storm of LoveMovies & TV5.16×
18Florian SilbereisenMusic & Radio4.37×
19Let's Dance (German TV series)Movies & TV3.90×
20Helene FischerMusic & Radio3.23×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bares für Rares audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bares für Rares audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.60×
Community OrientationOPEN1.34×
Family OrientationCONSERVATISM1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bares für Rares audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.70×
Sports ActivityPOWER0.75×
SustainabilityBALANCE0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bares für Rares have in Germany?

Bares für Rares has an estimated audience of 6,077,261 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Bares für Rares viewers?

74.7% of Bares für Rares fans are female, 25.3% are male, with an average age of 43.5 years.

03

Which brands do Bares für Rares fans like most?

Bares für Rares fans show strongest brand affinity for Horst Lichter (37.35×), In aller Freundschaft (15.74×), and Scooby-Doo (16.11×) over the country average.

04

Where do Bares für Rares fans live in Germany?

Bares für Rares fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1.5M), Bayern (reach ~800K), and Baden-Württemberg (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Bares für Rares fans also like?

Beyond Bares für Rares itself, the audience over-indexes on In aller Freundschaft (15.74×), Scooby-Doo (16.11×), Andy Borg (11.05×), and Michael Patrick Kelly (13.2×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV series audiences in Germany

See Bares für Rares audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Bares für Rares. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →