Horst Lichter Audience in Germany
Horst Lichter has an estimated audience of 1,714,242 people in Germany. 61.7% are female, 38.3% are male, average age 45.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Time (magazine), Home Office, Son gohan, Artistic inspiration, Esra Erol.
The average Horst Lichter fan in Germany is 45.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Time (magazine), Home Office, Son gohan, with strongest over-indexing on Time (magazine) (3.76× the country average). Demographically, the Horst Lichter audience skews more female with an average age of 45.4, and over-indexes on personality traits such as Pet Ownership, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Person
Demographics of Horst Lichter fans
| Metric | Value |
|---|---|
| Female | 61.7% |
| Male | 38.3% |
| Average age | 45.4 |
| Estimated audience size | 1,714,242 |
Audience persona
The typical Horst Lichter fan in Germany is more female, around 45.4 years old, with strong Pet Ownership tendencies and a notable affinity for Time (magazine).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 421,328 | 1.12× |
| Bayern | 218,667 | 0.79× |
| Baden-Württemberg | 180,002 | 0.77× |
| Niedersachsen | 175,090 | 1.05× |
| Sachsen | 114,685 | 1.36× |
| Hessen | 105,993 | 0.81× |
| Rheinland-Pfalz | 92,591 | 1.08× |
| Brandenburg | 66,578 | 1.25× |
| Berlin | 64,274 | 0.84× |
| Schleswig-Holstein | 59,681 | 0.97× |
| Thüringen | 55,558 | 1.27× |
| Sachsen-Anhalt | 50,004 | 1.13× |
| Mecklenburg-Vorpommern | 38,690 | 1.18× |
| Hamburg | 30,385 | 0.78× |
| Saarland | 19,883 | 0.94× |
| Bremen | 9,374 | 0.64× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Time (magazine) | 3.76× | News |
| Home Office | 2.01× | Business & Career |
| Son gohan | 79.88× | Literature |
| Artistic inspiration | 1.7× | Arts & Culture |
| Esra Erol | 7.37× | Movies & TV |
| Jack White | 2.52× | Movies & TV |
| Stradivarius | 1.97× | Shopping |
| Keeper (password manager) | 5.09× | Technology & Electronics |
| VfL Wolfsburg | 1.59× | Sports |
| Phil Campbell (musician) | 4.36× | Music & Radio |
| Zamalek SC | 4.42× | Sports |
| KLIX (AM) | 1.72× | Music & Radio |
| Oliver Kahn | 2.34× | Sports |
| New Era (Namibia) | 2.71× | News |
| Emperor Entertainment Group | 2.32× | Business & Career |
| Competitive dance | 3.13× | Sports |
| Kodi (software) | 1.54× | Technology & Electronics |
| Brunello Cucinelli | 2.48× | Fashion & Accessoires |
| Scratching post | 3.03× | Pets & Animals |
| Vijesti.ba | 1.96× | News |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.31 |
| DIY Mentality | THRILL | 1.17 |
| Individualism | JOY | 1.15 |
| Family Orientation | CONSERVATISM | 1.14 |
| Community Orientation | OPEN | 1.11 |
| Tradition | CONSERVATISM | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 91.5% |
| Austria | 3.5% |
| Switzerland | 1.7% |
See Horst Lichter audiences in other countries
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Frequently asked questions
How many fans does Horst Lichter have in Germany?
Horst Lichter has an estimated audience of 1,714,242 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Horst Lichter fans?
61.7% of Horst Lichter fans are female, 38.3% are male, with an average age of 45.4 years.
Which brands do Horst Lichter fans like most?
Horst Lichter fans show strongest brand affinity for Time (magazine) (3.76×), Home Office (2.01×), and Son gohan (79.88×) over the country average.
Where do Horst Lichter fans live in Germany?
Horst Lichter fans in Germany are most concentrated in Nordrhein-Westfalen (reach 421,328), Bayern (reach 218,667), and Baden-Württemberg (reach 180,002). These three regions account for the largest share of the active audience.
What other brands do Horst Lichter fans also like?
Beyond Horst Lichter itself, the audience over-indexes on Home Office (2.01×), Son gohan (79.88×), Artistic inspiration (1.7×), and Esra Erol (7.37×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Horst Lichter. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.