Rascasse Audience Intelligence

Horst Lichter Audience in Germany

A data profile of the people who buy, follow and care about Horst Lichter in Germany — modelled from more than twelve digital signal sources. Horst Lichter has an estimated audience of 1,970,184 people in Germany.

#301among Person in Germany#290in Movies & TV

The average Horst Lichter fan in Germany is 45.4 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include chefkoch.de, Steffen Henssler, Gorilla, with strongest over-indexing on chefkoch.de (30× the country average).

Demographically, the Horst Lichter audience skews more female with an average age of 45.4, and over-indexes on personality traits such as Pet Ownership, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Horst Lichter fan in Germany is more female, around 45.4 years old, with strong Pet Ownership tendencies and a notable affinity for chefkoch.de.

Category: Movies & TV · Type: Person

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Horst Lichter profile in Germany.

Audience size
2M
in Germany
Gender
61.7%♀
38.3% male
Age
45.4
average years
Country rank
#3412
Person in Germany
Fig. 01

Search interest · 12-month trend

+55%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Horst Lichter fans

61.7% are female, 38.3% are male, average age 45.4.

Fig. 02

Gender split

61.7%
Female
38.3%
Male
Demographic split for Horst Lichter audience in Germany
MetricValue
Female61.7%
Male38.3%
Average age45.4
Estimated audience size1,970,184
Fig. 03

Age distribution

Ø 45.4
average years
Age distribution of the Horst Lichter audience in Germany
Age bracketShare%
16-199%
20-299%
30-3919%
40-4933%
50+30%
Fig. 04

Worldwide distribution

92.5%

of the worldwide Horst Lichter audience comes from Germany.

Worldwide audience distribution share by country for Horst Lichter
CountryShare
Germany92.5%
Austria3.0%
Switzerland1.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Horst Lichter audience in Germany is strongest.

Fig. 05

Top regions by affinity

Horst Lichter fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen~100K1.34×
02Thüringen~60K1.32×
03Brandenburg~70K1.24×
04Mecklenburg-Vorpommern~40K1.23×
05Sachsen-Anhalt~50K1.21×
06Nordrhein-Westfalen~400K1.09×
07Rheinland-Pfalz~90K1.06×
08Niedersachsen~200K1.03×
09Saarland~20K0.97×
10Schleswig-Holstein~60K0.96×
11Hessen~100K0.79×
12Bayern~200K0.78×
13Berlin~60K0.78×
14Hamburg~30K0.78×
15Baden-Württemberg~200K0.76×
16Bremen~10K0.68×
Fig. 06

Affinity by region

Affinity by region — Horst Lichter, Germany
0.68×1.00×1.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Horst Lichter audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Horst Lichter audience
#·InterestCategoryAffinity×
01Essen-und-trinken.deFood & Beverages52.03×
02chefkoch.deFood & Beverages30.00×
03Steffen HensslerFood & Beverages15.11×
04GorillaPets & Animals11.06×
05serienjunkiesMovies & TV11.06×
06JoolzKids & Family10.58×
07Starlight ExpressMusic & Radio8.02×
08DEVKBusiness & Career6.74×
0911teamsportsSports5.12×
10ZDF-FernsehgartenMovies & TV4.82×
11Arabian horsePets & Animals4.30×
12FachhochschuleBusiness & Career4.05×
13BabywalzKids & Family3.50×
14GitHubInternet & Social Media3.40×
15Florian SilbereisenMusic & Radio2.79×
16In aller FreundschaftMovies & TV2.58×
17PostbankBusiness & Career2.51×
18QVCMovies & TV1.89×
19Thomas GottschalkMovies & TV1.80×
20Helene FischerMusic & Radio1.77×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Horst Lichter audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Horst Lichter audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.38×
IndividualismJOY1.35×
Healthy LifestyleBALANCE1.18×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Horst Lichter audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.83×
Career OrientationPOWER0.83×
PatriotismCONSERVATISM0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Horst Lichter have in Germany?

Horst Lichter has an estimated audience of 1,970,184 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Horst Lichter fans?

61.7% of Horst Lichter fans are female, 38.3% are male, with an average age of 45.4 years.

03

Which brands do Horst Lichter fans like most?

Horst Lichter fans show strongest brand affinity for chefkoch.de (30×), Steffen Henssler (15.11×), and Gorilla (11.06×) over the country average.

04

Where do Horst Lichter fans live in Germany?

Horst Lichter fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Horst Lichter fans also like?

Beyond Horst Lichter itself, the audience over-indexes on Steffen Henssler (15.11×), Gorilla (11.06×), serienjunkies (11.06×), and Essen-und-trinken.de (52.03×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in Germany

See Horst Lichter audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Horst Lichter. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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