Rascasse Audience Intelligence

Steffen Henssler Audience in Germany

A data profile of the people who buy, follow and care about Steffen Henssler in Germany — modelled from more than twelve digital signal sources. Steffen Henssler has an estimated audience of 986,772 people in Germany.

#5among Chef in Germany#936among Person in Germany#322in Food & Beverages

The average Steffen Henssler fan in Germany is 39.7 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Laura Wontorra, Grill den Henssler, Kitchen Impossible, with strongest over-indexing on Laura Wontorra (13.57× the country average).

Demographically, the Steffen Henssler audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Pet Ownership, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Steffen Henssler fan in Germany is more female, around 39.7 years old, with strong Pet Ownership tendencies and a notable affinity for Laura Wontorra.

Category: Food & Beverages · Type: Person · Subtype: Chef

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Steffen Henssler profile in Germany.

Audience size
987K
in Germany
Gender
62.2%♀
37.8% male
Age
39.7
average years
Country rank
#6621
Person in Germany
Fig. 01

Search interest · 12-month trend

+45%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Steffen Henssler fans

62.2% are female, 37.8% are male, average age 39.7.

Fig. 02

Gender split

62.2%
Female
37.8%
Male
Demographic split for Steffen Henssler audience in Germany
MetricValue
Female62.2%
Male37.8%
Average age39.7
Estimated audience size986,772
Fig. 03

Age distribution

Ø 39.7
average years
Age distribution of the Steffen Henssler audience in Germany
Age bracketShare%
16-1916%
20-2920%
30-3923%
40-4924%
50+17%
Fig. 04

Worldwide distribution

88.4%

of the worldwide Steffen Henssler audience comes from Germany.

Worldwide audience distribution share by country for Steffen Henssler
CountryShare
Germany88.4%
Austria5.2%
Switzerland2.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Steffen Henssler audience in Germany is strongest.

Fig. 05

Top regions by affinity

Steffen Henssler fans by region: top regions in Germany
#RegionReachAffinity×
01Schleswig-Holstein~50K1.62×
02Hamburg~30K1.46×
03Mecklenburg-Vorpommern~20K1.22×
04Sachsen-Anhalt~30K1.20×
05Niedersachsen~100K1.16×
06Thüringen~20K1.00×
07Sachsen~40K0.98×
08Nordrhein-Westfalen~200K0.95×
09Brandenburg~30K0.94×
10Rheinland-Pfalz~40K0.86×
11Saarland~10K0.85×
12Baden-Württemberg~100K0.83×
13Bremen~7K0.82×
14Hessen~50K0.74×
15Bayern~100K0.73×
16Berlin~30K0.65×
Fig. 06

Affinity by region

Affinity by region — Steffen Henssler, Germany
0.65×1.00×1.62×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Steffen Henssler audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Steffen Henssler audience
#·InterestCategoryAffinity×
01Grill den HensslerMovies & TV22.41×
02Bernd ZehnerInternet & Social Media21.58×
03Roland TrettlLiterature17.44×
04Kitchen ImpossibleMovies & TV17.22×
05Laura WontorraMovies & TV13.57×
06Tim RaueFood & Beverages13.50×
07Cornelia PolettoFood & Beverages12.48×
08Mein Lokal, Dein LokalMovies & TV11.28×
09Reiner CalmundMovies & TV10.89×
10Die KüchenschlachtFood & Beverages10.48×
11Horst LichterMovies & TV10.47×
12Tim MälzerFood & Beverages9.53×
13Johann LaferFood & Beverages8.57×
14Bares für RaresMovies & TV5.44×
15In aller FreundschaftMovies & TV5.16×
16Gil OfarimMusic & Radio5.06×
17Storm of LoveMovies & TV4.23×
18Sarah ConnorMusic & Radio4.22×
19Thomas GottschalkMovies & TV3.75×
20Let's Dance (German TV series)Movies & TV3.67×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Steffen Henssler audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Steffen Henssler audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.29×
IndulgenceJOY1.27×
DIY MentalityTHRILL1.23×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Steffen Henssler audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.57×
Career OrientationPOWER0.65×
SustainabilityBALANCE0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Steffen Henssler have in Germany?

Steffen Henssler has an estimated audience of 986,772 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Steffen Henssler fans?

62.2% of Steffen Henssler fans are female, 37.8% are male, with an average age of 39.7 years.

03

Which brands do Steffen Henssler fans like most?

Steffen Henssler fans show strongest brand affinity for Laura Wontorra (13.57×), Grill den Henssler (22.41×), and Kitchen Impossible (17.22×) over the country average.

04

Where do Steffen Henssler fans live in Germany?

Steffen Henssler fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Steffen Henssler fans also like?

Beyond Steffen Henssler itself, the audience over-indexes on Grill den Henssler (22.41×), Kitchen Impossible (17.22×), Roland Trettl (17.44×), and Bernd Zehner (21.58×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Chef audiences in Germany

See Steffen Henssler audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Steffen Henssler. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →