Steffen Henssler Audience in Germany
Steffen Henssler has an estimated audience of 927,719 people in Germany. 62.2% are female, 37.8% are male, average age 39.7. Top regions: Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities: Laura Wontorra, Grill den Henssler, Kitchen Impossible, Bernd Zehner, Roland Trettl.
The average Steffen Henssler fan in Germany is 39.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities include Laura Wontorra, Grill den Henssler, Kitchen Impossible, with strongest over-indexing on Laura Wontorra (13.57× the country average). Demographically, the Steffen Henssler audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Patriotism, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Person · Subtype: Chef
Demographics of Steffen Henssler fans
| Metric | Value |
|---|---|
| Female | 62.2% |
| Male | 37.8% |
| Average age | 39.7 |
| Estimated audience size | 927,719 |
Audience persona
The typical Steffen Henssler fan in Germany is more female, around 39.7 years old, with strong Patriotism tendencies and a notable affinity for Laura Wontorra.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 202,009 | 1× |
| Bayern | 110,773 | 0.74× |
| Niedersachsen | 108,855 | 1.21× |
| Baden-Württemberg | 108,312 | 0.86× |
| Schleswig-Holstein | 55,228 | 1.66× |
| Hessen | 52,261 | 0.74× |
| Sachsen | 42,946 | 0.94× |
| Rheinland-Pfalz | 40,004 | 0.86× |
| Hamburg | 31,390 | 1.5× |
| Sachsen-Anhalt | 27,871 | 1.16× |
| Berlin | 27,681 | 0.67× |
| Brandenburg | 26,646 | 0.93× |
| Thüringen | 22,530 | 0.95× |
| Mecklenburg-Vorpommern | 20,930 | 1.18× |
| Saarland | 9,230 | 0.81× |
| Bremen | 6,359 | 0.8× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Laura Wontorra | 13.57× | Movies & TV |
| Grill den Henssler | 22.41× | Movies & TV |
| Kitchen Impossible | 17.22× | Movies & TV |
| Bernd Zehner | 21.58× | Internet & Social Media |
| Roland Trettl | 17.44× | Literature |
| Cornelia Poletto | 12.48× | Food & Beverages |
| Horst Lichter | 10.47× | Movies & TV |
| Tim Raue | 13.5× | Food & Beverages |
| Gil Ofarim | 5.06× | Music & Radio |
| Wetter.com | 3.03× | Home & Garden |
| Alfons Schuhbeck | 7.05× | Food & Beverages |
| Borussia Dortmund | 1.71× | Sports |
| Let's Dance (German TV series) | 3.67× | Movies & TV |
| In aller Freundschaft | 5.16× | Movies & TV |
| Mein Lokal, Dein Lokal | 11.28× | Movies & TV |
| Storm of Love | 4.23× | Movies & TV |
| Thomas Gottschalk | 3.75× | Movies & TV |
| Gala | 2.5× | News |
| Gute Zeiten, schlechte Zeiten | 3.36× | Movies & TV |
| Reiner Calmund | 10.89× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.21 |
| DIY Mentality | THRILL | 1.2 |
| Indulgence | JOY | 1.19 |
| Pet Ownership | JOY | 1.16 |
| LGBTQ+ Identity | OPEN | 1.13 |
| Healthy Lifestyle | BALANCE | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 87.8% |
| Austria | 5.5% |
| Switzerland | 2.8% |
See Steffen Henssler audiences in other countries
More Chef audiences in Germany
- Alfons Schuhbeck (2,554,463)
- Cornelia Poletto (1,206,211)
- Alexander Herrmann (810,060)
- Tim Raue (770,478)
- Frank Rosin (758,535)
Frequently asked questions
How many fans does Steffen Henssler have in Germany?
Steffen Henssler has an estimated audience of 927,719 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Steffen Henssler fans?
62.2% of Steffen Henssler fans are female, 37.8% are male, with an average age of 39.7 years.
Which brands do Steffen Henssler fans like most?
Steffen Henssler fans show strongest brand affinity for Laura Wontorra (13.57×), Grill den Henssler (22.41×), and Kitchen Impossible (17.22×) over the country average.
Where do Steffen Henssler fans live in Germany?
Steffen Henssler fans in Germany are most concentrated in Nordrhein-Westfalen (reach 202,009), Bayern (reach 110,773), and Niedersachsen (reach 108,855). These three regions account for the largest share of the active audience.
What other brands do Steffen Henssler fans also like?
Beyond Steffen Henssler itself, the audience over-indexes on Grill den Henssler (22.41×), Kitchen Impossible (17.22×), Bernd Zehner (21.58×), and Roland Trettl (17.44×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Steffen Henssler. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.