Rascasse Audience Intelligence

Alexander Herrmann Audience in Germany

A data profile of the people who buy, follow and care about Alexander Herrmann in Germany — modelled from more than twelve digital signal sources. Alexander Herrmann has an estimated audience of 866,932 people in Germany.

#6among Chef in Germany#1109among Person in Germany#355in Food & Beverages

The average Alexander Herrmann fan in Germany is 42.6 years old, more female, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Tim Mälzer, Andy Borg, Michael Patrick Kelly, with strongest over-indexing on Tim Mälzer (17.76× the country average).

Demographically, the Alexander Herrmann audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Convenience Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Alexander Herrmann fan in Germany is more female, around 42.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Tim Mälzer.

Category: Food & Beverages · Type: Person · Subtype: Chef

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Alexander Herrmann profile in Germany.

Audience size
867K
in Germany
Gender
61.2%♀
38.8% male
Age
42.6
average years
Country rank
#7378
Person in Germany
Fig. 01

Search interest · 12-month trend

+32%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Alexander Herrmann fans

61.2% are female, 38.8% are male, average age 42.6.

Fig. 02

Gender split

61.2%
Female
38.8%
Male
Demographic split for Alexander Herrmann audience in Germany
MetricValue
Female61.2%
Male38.8%
Average age42.6
Estimated audience size866,932
Fig. 03

Age distribution

Ø 42.6
average years
Age distribution of the Alexander Herrmann audience in Germany
Age bracketShare%
16-1911%
20-2915%
30-3923%
40-4930%
50+21%
Fig. 04

Worldwide distribution

90.6%

of the worldwide Alexander Herrmann audience comes from Germany.

Worldwide audience distribution share by country for Alexander Herrmann
CountryShare
Germany90.6%
Austria4.5%
Switzerland2.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Alexander Herrmann audience in Germany is strongest.

Fig. 05

Top regions by affinity

Alexander Herrmann fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~300K2.23×
02Thüringen~30K1.42×
03Sachsen~40K1.13×
04Sachsen-Anhalt~20K1.05×
05Baden-Württemberg~100K0.98×
06Rheinland-Pfalz~40K0.94×
07Brandenburg~20K0.92×
08Mecklenburg-Vorpommern~10K0.92×
09Saarland~9K0.92×
10Niedersachsen~70K0.89×
11Schleswig-Holstein~30K0.88×
12Nordrhein-Westfalen~200K0.87×
13Hessen~50K0.86×
14Hamburg~10K0.74×
15Bremen~5K0.68×
16Berlin~20K0.67×
Fig. 06

Affinity by region

Affinity by region — Alexander Herrmann, Germany
0.67×1.00×2.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Alexander Herrmann audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Alexander Herrmann audience
#·InterestCategoryAffinity×
01Tim MälzerFood & Beverages17.76×
02HisenseTechnology & Electronics9.69×
03Self storageHome & Garden9.49×
04Steffen HensslerFood & Beverages9.43×
05Michael Patrick KellyMusic & Radio7.68×
06Andy BorgMusic & Radio6.55×
07ZDF-FernsehgartenMovies & TV6.40×
08Hape KerkelingMovies & TV5.63×
09Der Bergdoktor (2008)Movies & TV5.38×
10Max VerstappenSports5.34×
11Barbara SchönebergerMovies & TV4.47×
12Roland KaiserMusic & Radio3.95×
13Dieter BohlenMusic & Radio3.63×
14TransfermarktSports2.68×
15TipicoGames2.54×
16Müller (company)Food & Beverages2.52×
17NatureHome & Garden2.27×
18TagesschauMovies & TV1.94×
19FamilyKids & Family1.69×
20Obi (store)Shopping1.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Alexander Herrmann audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Alexander Herrmann audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.55×
PatriotismCONSERVATISM1.43×
Quality AwarenessPREMIUM1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Alexander Herrmann audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.70×
Price SensitivityPREMIUM0.70×
Luxury OrientationPREMIUM0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Alexander Herrmann have in Germany?

Alexander Herrmann has an estimated audience of 866,932 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Alexander Herrmann fans?

61.2% of Alexander Herrmann fans are female, 38.8% are male, with an average age of 42.6 years.

03

Which brands do Alexander Herrmann fans like most?

Alexander Herrmann fans show strongest brand affinity for Tim Mälzer (17.76×), Andy Borg (6.55×), and Michael Patrick Kelly (7.68×) over the country average.

04

Where do Alexander Herrmann fans live in Germany?

Alexander Herrmann fans in Germany are most concentrated in Bayern (reach ~300K), Nordrhein-Westfalen (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Alexander Herrmann fans also like?

Beyond Alexander Herrmann itself, the audience over-indexes on Andy Borg (6.55×), Michael Patrick Kelly (7.68×), Roland Kaiser (3.95×), and Müller (company) (2.52×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Alexander Herrmann audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Alexander Herrmann. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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