Alfons Schuhbeck Audience in Germany
Alfons Schuhbeck has an estimated audience of 2,554,463 people in Germany. 63.1% are female, 36.9% are male, average age 40.9. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Johann Lafer, Christian Rach, Kitchen knife, The Taste, Gordon Ramsay.
The average Alfons Schuhbeck fan in Germany is 40.9 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Johann Lafer, Christian Rach, Kitchen knife, with strongest over-indexing on Johann Lafer (32.02× the country average). Demographically, the Alfons Schuhbeck audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Indulgence, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Person · Subtype: Chef
Demographics of Alfons Schuhbeck fans
| Metric | Value |
|---|---|
| Female | 63.1% |
| Male | 36.9% |
| Average age | 40.9 |
| Estimated audience size | 2,554,463 |
Audience persona
The typical Alfons Schuhbeck fan in Germany is more female, around 40.9 years old, with strong Indulgence tendencies and a notable affinity for Johann Lafer.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 612,657 | 1.49× |
| Nordrhein-Westfalen | 553,029 | 0.99× |
| Baden-Württemberg | 393,046 | 1.13× |
| Niedersachsen | 244,069 | 0.98× |
| Hessen | 181,384 | 0.93× |
| Sachsen | 140,033 | 1.12× |
| Rheinland-Pfalz | 139,746 | 1.09× |
| Schleswig-Holstein | 88,922 | 0.97× |
| Berlin | 86,740 | 0.76× |
| Brandenburg | 78,739 | 0.99× |
| Thüringen | 69,121 | 1.06× |
| Sachsen-Anhalt | 63,784 | 0.96× |
| Hamburg | 51,272 | 0.89× |
| Mecklenburg-Vorpommern | 46,636 | 0.96× |
| Saarland | 32,009 | 1.02× |
| Bremen | 14,255 | 0.65× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Johann Lafer | 32.02× | Food & Beverages |
| Christian Rach | 35.2× | Food & Beverages |
| Kitchen knife | 10.34× | Home & Garden |
| The Taste | 15.85× | Food & Beverages |
| Gordon Ramsay | 12.66× | Food & Beverages |
| Bahlsen | 22.98× | Food & Beverages |
| Kitchen Stories | 20.7× | Food & Beverages |
| Cutting board | 11.02× | Home & Garden |
| Big Green Egg | 19.49× | Home & Garden |
| Sushi | 5.66× | Food & Beverages |
| Maggi | 12.27× | Food & Beverages |
| Obi (store) | 1.95× | Shopping |
| Tagesschau | 1.76× | Movies & TV |
| Markus Lanz | 3.19× | Movies & TV |
| Cooking show | 4.16× | Food & Beverages |
| Vueling | 8.95× | Travel & Leisure |
| MasterChef | 8.07× | Food & Beverages |
| Dallmayr | 10.5× | Food & Beverages |
| Bernd Zehner | 11.42× | Internet & Social Media |
| Stil in Berlin | 6.83× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.86 |
| Healthy Lifestyle | BALANCE | 1.82 |
| Quality Awareness | PREMIUM | 1.51 |
| Patriotism | CONSERVATISM | 1.46 |
| Tradition | CONSERVATISM | 1.43 |
| Convenience Orientation | PREMIUM | 1.41 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 87.0% |
| Austria | 8.3% |
| Switzerland | 2.7% |
See Alfons Schuhbeck audiences in other countries
More Chef audiences in Germany
- Cornelia Poletto (1,206,211)
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- Tim Raue (770,478)
- Frank Rosin (758,535)
Frequently asked questions
How many fans does Alfons Schuhbeck have in Germany?
Alfons Schuhbeck has an estimated audience of 2,554,463 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Alfons Schuhbeck fans?
63.1% of Alfons Schuhbeck fans are female, 36.9% are male, with an average age of 40.9 years.
Which brands do Alfons Schuhbeck fans like most?
Alfons Schuhbeck fans show strongest brand affinity for Johann Lafer (32.02×), Christian Rach (35.2×), and Kitchen knife (10.34×) over the country average.
Where do Alfons Schuhbeck fans live in Germany?
Alfons Schuhbeck fans in Germany are most concentrated in Bayern (reach 612,657), Nordrhein-Westfalen (reach 553,029), and Baden-Württemberg (reach 393,046). These three regions account for the largest share of the active audience.
What other brands do Alfons Schuhbeck fans also like?
Beyond Alfons Schuhbeck itself, the audience over-indexes on Christian Rach (35.2×), Kitchen knife (10.34×), The Taste (15.85×), and Gordon Ramsay (12.66×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Alfons Schuhbeck. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.