MasterChef Audience in Germany
A data profile of the people who buy, follow and care about MasterChef in Germany — modelled from more than twelve digital signal sources. MasterChef has an estimated audience of 1,038,363 people in Germany.
The average MasterChef fan in Germany is 39.3 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.
Top brand affinities include Cooking show, Cookbook, Alfons Schuhbeck, with strongest over-indexing on Cooking show (5.16× the country average).
Demographically, the MasterChef audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Indulgence, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical MasterChef fan in Germany is more female, around 39.3 years old, with strong Indulgence tendencies and a notable affinity for Cooking show.
At a glance
The key figures that characterise the MasterChef profile in Germany.
Search interest · 12-month trend
Demographics of MasterChef viewers
63.8% are female, 36.2% are male, average age 39.3.
Gender split
| Metric | Value |
|---|---|
| Female | 63.8% |
| Male | 36.2% |
| Average age | 39.3 |
| Estimated audience size | 1,038,363 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 20% | |
| 30-39 | 21% | |
| 40-49 | 23% | |
| 50+ | 18% |
Geography
Where the MasterChef audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hessen | ~100K | 1.76× | |
| 02 | Baden-Württemberg | ~200K | 1.62× | |
| 03 | Nordrhein-Westfalen | ~400K | 1.54× | |
| 04 | Berlin | ~70K | 1.41× | |
| 05 | Bayern | ~200K | 1.32× | |
| 06 | Bremen | ~10K | 1.30× | |
| 07 | Hamburg | ~30K | 1.20× | |
| 08 | Rheinland-Pfalz | ~60K | 1.11× | |
| 09 | Schleswig-Holstein | ~30K | 0.93× | |
| 10 | Saarland | ~10K | 0.82× | |
| 11 | Niedersachsen | ~80K | 0.80× | |
| 12 | Brandenburg | ~20K | 0.58× | |
| 13 | Thüringen | ~10K | 0.55× | |
| 14 | Sachsen-Anhalt | ~10K | 0.53× | |
| 15 | Mecklenburg-Vorpommern | ~10K | 0.52× | |
| 16 | Sachsen | ~20K | 0.48× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the MasterChef audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Simply Recipes | Food & Beverages | 6.93× | ||
| 02 | Alfons Schuhbeck | Food & Beverages | 6.67× | ||
| 03 | Cooking show | Food & Beverages | 5.16× | ||
| 04 | Johann Lafer | Food & Beverages | 4.86× | ||
| 05 | Kitchen knife | Home & Garden | 4.20× | ||
| 06 | Cookbook | Food & Beverages | 3.65× | ||
| 07 | Gourmet Foods | Food & Beverages | 3.50× | ||
| 08 | Chef | Food & Beverages | 3.22× | ||
| 09 | Lunch | Food & Beverages | 3.03× | ||
| 10 | Brunch | Food & Beverages | 3.02× | ||
| 11 | Dinner | Food & Beverages | 2.92× | ||
| 12 | Kitchenware | Home & Garden | 2.53× | ||
| 13 | Foodie | Food & Beverages | 2.15× | ||
| 14 | Breakfast | Food & Beverages | 1.99× | ||
| 15 | Pizza | Food & Beverages | 1.90× | ||
| 16 | Galatasaray S.K. | Sports | 1.81× | ||
| 17 | Recipes | Food & Beverages | 1.73× | ||
| 18 | Cake | Food & Beverages | 1.69× | ||
| 19 | Barbecue | Food & Beverages | 1.62× | ||
| 20 | Netto Marken-Discount | Shopping | 1.53× |
Personality of the MasterChef audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 2.13× | |
| Convenience Orientation | PREMIUM | 1.60× | |
| Quality Awareness | PREMIUM | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.93× | |
| Early Adopter Mentality | POWER | 0.98× | |
| Social Media Usage | JOY | 1.00× |
Frequently asked questions
How many fans does MasterChef have in Germany?
MasterChef has an estimated audience of 1,038,363 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of MasterChef viewers?
63.8% of MasterChef fans are female, 36.2% are male, with an average age of 39.3 years.
Which brands do MasterChef fans like most?
MasterChef fans show strongest brand affinity for Cooking show (5.16×), Cookbook (3.65×), and Alfons Schuhbeck (6.67×) over the country average.
Where do MasterChef fans live in Germany?
MasterChef fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Baden-Württemberg (reach ~200K), and Bayern (reach ~200K). These three regions account for the largest share of the active audience.
What other brands do MasterChef fans also like?
Beyond MasterChef itself, the audience over-indexes on Cookbook (3.65×), Alfons Schuhbeck (6.67×), Lunch (3.03×), and Dinner (2.92×) compared to the Germany average.
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How to read this data
Audience size is the estimated number of people in Germany who actively search for MasterChef. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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