MasterChef Audience in Germany
MasterChef has an estimated audience of 1,048,453 people in Germany. 63.8% are female, 36.2% are male, average age 39.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Alfons Schuhbeck, Cooking show, Cookbook, Lunch, Dinner.
The average MasterChef fan in Germany is 39.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Alfons Schuhbeck, Cooking show, Cookbook, with strongest over-indexing on Alfons Schuhbeck (6.67× the country average). Demographically, the MasterChef audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Indulgence, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Movie / TV Show / Series
Demographics of MasterChef fans
| Metric | Value |
|---|---|
| Female | 63.8% |
| Male | 36.2% |
| Average age | 39.3 |
| Estimated audience size | 1,048,453 |
Audience persona
The typical MasterChef fan in Germany is more female, around 39.3 years old, with strong Indulgence tendencies and a notable affinity for Alfons Schuhbeck.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 366,518 | 1.6× |
| Bayern | 226,619 | 1.34× |
| Baden-Württemberg | 223,801 | 1.56× |
| Hessen | 144,379 | 1.81× |
| Niedersachsen | 80,429 | 0.79× |
| Berlin | 69,089 | 1.47× |
| Rheinland-Pfalz | 58,017 | 1.1× |
| Schleswig-Holstein | 34,599 | 0.92× |
| Hamburg | 29,082 | 1.23× |
| Sachsen | 21,781 | 0.42× |
| Brandenburg | 16,737 | 0.51× |
| Bremen | 11,787 | 1.31× |
| Thüringen | 11,383 | 0.43× |
| Sachsen-Anhalt | 11,264 | 0.41× |
| Saarland | 9,614 | 0.75× |
| Mecklenburg-Vorpommern | 6,631 | 0.33× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Alfons Schuhbeck | 6.67× | Food & Beverages |
| Cooking show | 5.16× | Food & Beverages |
| Cookbook | 3.65× | Food & Beverages |
| Lunch | 3.03× | Food & Beverages |
| Dinner | 2.92× | Food & Beverages |
| Recipes | 1.73× | Food & Beverages |
| Netto Marken-Discount | 1.53× | Shopping |
| Galatasaray S.K. | 1.81× | Sports |
| Kitchenware | 2.53× | Home & Garden |
| Gourmet Foods | 3.5× | Food & Beverages |
| Chef | 3.22× | Food & Beverages |
| Barbecue | 1.62× | Food & Beverages |
| Foodie | 2.15× | Food & Beverages |
| Brunch | 3.02× | Food & Beverages |
| Kitchen knife | 4.2× | Home & Garden |
| Breakfast | 1.99× | Food & Beverages |
| Cake | 1.69× | Food & Beverages |
| Pizza | 1.9× | Food & Beverages |
| Simply Recipes | 6.93× | Food & Beverages |
| Local food | 1.78× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 2.16 |
| Convenience Orientation | PREMIUM | 1.96 |
| DIY Mentality | THRILL | 1.76 |
| Design Affinity | PREMIUM | 1.72 |
| Sustainability | BALANCE | 1.69 |
| Sports Activity | POWER | 1.63 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 14.9% |
| Italy | 12.6% |
| Spain | 8.2% |
See MasterChef audiences in other countries
More Food & Beverages audiences in Germany
- Harry Potter (28,862,674)
- Tagesschau (23,589,817)
- Euphoria (17,064,080)
- Batman (12,967,592)
- Sportschau (12,473,404)
Frequently asked questions
How many fans does MasterChef have in Germany?
MasterChef has an estimated audience of 1,048,453 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of MasterChef fans?
63.8% of MasterChef fans are female, 36.2% are male, with an average age of 39.3 years.
Which brands do MasterChef fans like most?
MasterChef fans show strongest brand affinity for Alfons Schuhbeck (6.67×), Cooking show (5.16×), and Cookbook (3.65×) over the country average.
Where do MasterChef fans live in Germany?
MasterChef fans in Germany are most concentrated in Nordrhein-Westfalen (reach 366,518), Bayern (reach 226,619), and Baden-Württemberg (reach 223,801). These three regions account for the largest share of the active audience.
What other brands do MasterChef fans also like?
Beyond MasterChef itself, the audience over-indexes on Cooking show (5.16×), Cookbook (3.65×), Lunch (3.03×), and Dinner (2.92×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for MasterChef. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.