Simply Recipes Audience in Germany
Simply Recipes has an estimated audience of 555,680 people in Germany. 76.5% are female, 23.5% are male, average age 35.0. Top regions: Hessen, Bayern, Nordrhein-Westfalen. Top brand affinities: Fast food, Superfood, Mikaela Shiffrin, Livemusic, Gourmet Foods.
The average Simply Recipes fan in Germany is 35.0 years old, more female, and lives primarily in Hessen. The audience is concentrated in Hessen, Bayern, Nordrhein-Westfalen. Top brand affinities include Fast food, Superfood, Mikaela Shiffrin, with strongest over-indexing on Fast food (5.49× the country average). Demographically, the Simply Recipes audience skews more female with an average age of 35.0, and over-indexes on personality traits such as Indulgence, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Website / Newspaper / Magazine
Demographics of Simply Recipes fans
| Metric | Value |
|---|---|
| Female | 76.5% |
| Male | 23.5% |
| Average age | 35.0 |
| Estimated audience size | 555,680 |
Audience persona
The typical Simply Recipes fan in Germany is more female, around 35.0 years old, with strong Indulgence tendencies and a notable affinity for Fast food.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Hessen | 52,622 | 1.24× |
| Bayern | 50,073 | 0.56× |
| Nordrhein-Westfalen | 39,854 | 0.33× |
| Thüringen | 35,047 | 2.48× |
| Baden-Württemberg | 27,644 | 0.36× |
| Berlin | 25,052 | 1.01× |
| Niedersachsen | 17,551 | 0.33× |
| Rheinland-Pfalz | 15,963 | 0.57× |
| Sachsen-Anhalt | 14,683 | 1.02× |
| Saarland | 13,227 | 1.94× |
| Brandenburg | 12,990 | 0.75× |
| Mecklenburg-Vorpommern | 12,914 | 1.22× |
| Bremen | 12,025 | 2.53× |
| Sachsen | 11,668 | 0.43× |
| Schleswig-Holstein | 11,484 | 0.58× |
| Hamburg | 8,277 | 0.66× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Fast food | 5.49× | Food & Beverages |
| Superfood | 12.86× | Food & Beverages |
| Mikaela Shiffrin | 13.82× | Sports |
| Livemusic | 4.67× | Music & Radio |
| Gourmet Foods | 7.56× | Food & Beverages |
| Natural foods | 5.31× | Food & Beverages |
| JACK & JONES | 15.45× | Fashion & Accessoires |
| Netto Marken-Discount | 2.35× | Shopping |
| JYSK | 3.43× | Home & Garden |
| Tagesschau | 1.96× | Movies & TV |
| Broccoli | 12.69× | Food & Beverages |
| Pets | 1.81× | Pets & Animals |
| Paleolithic diet | 7.03× | Health |
| Prepackaged meal | 14.83× | Food & Beverages |
| Cat food | 3.33× | Pets & Animals |
| Häagen-Dazs | 16.93× | Food & Beverages |
| Cupcake | 4.44× | Food & Beverages |
| Home Delivery | 7.86× | Food & Beverages |
| Focus | 3.17× | News |
| Sunday Brunch | 5.7× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 2.4 |
| Convenience Orientation | PREMIUM | 1.93 |
| Pet Ownership | JOY | 1.73 |
| Healthy Lifestyle | BALANCE | 1.67 |
| Sports Activity | POWER | 1.64 |
| Sustainability | BALANCE | 1.49 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 35.9% |
| India | 7.6% |
| Germany | 7.6% |
See Simply Recipes audiences in other countries
More Food & Beverages audiences in Germany
- TikTok (26,168,913)
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- Spiegel Online (19,266,000)
Frequently asked questions
How many fans does Simply Recipes have in Germany?
Simply Recipes has an estimated audience of 555,680 people in Germany, concentrated in Hessen and Bayern.
What is the gender split and age of Simply Recipes fans?
76.5% of Simply Recipes fans are female, 23.5% are male, with an average age of 35.0 years.
Which brands do Simply Recipes fans like most?
Simply Recipes fans show strongest brand affinity for Fast food (5.49×), Superfood (12.86×), and Mikaela Shiffrin (13.82×) over the country average.
Where do Simply Recipes fans live in Germany?
Simply Recipes fans in Germany are most concentrated in Hessen (reach 52,622), Bayern (reach 50,073), and Nordrhein-Westfalen (reach 39,854). These three regions account for the largest share of the active audience.
What other brands do Simply Recipes fans also like?
Beyond Simply Recipes itself, the audience over-indexes on Superfood (12.86×), Mikaela Shiffrin (13.82×), Livemusic (4.67×), and Gourmet Foods (7.56×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Simply Recipes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.