Rascasse Audience Intelligence

Simply Recipes Audience in Germany

A data profile of the people who buy, follow and care about Simply Recipes in Germany — modelled from more than twelve digital signal sources. Simply Recipes has an estimated audience of 556,127 people in Germany.

#365among Website / Newspaper / Magazine in Germany#510in Food & Beverages

The average Simply Recipes fan in Germany is 35.0 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Fast food, Superfood, Mikaela Shiffrin, with strongest over-indexing on Fast food (6.1× the country average).

Demographically, the Simply Recipes audience skews more female with an average age of 35.0, and over-indexes on personality traits such as Indulgence, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Simply Recipes fan in Germany is more female, around 35.0 years old, with strong Indulgence tendencies and a notable affinity for Fast food.

Category: Food & Beverages · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Simply Recipes profile in Germany.

Audience size
556K
in Germany
Gender
76.5%♀
23.5% male
Age
35.0
average years
Country rank
#10792
Website / Newspaper / Magazine in Germany
Fig. 01

Search interest · 12-month trend

+54%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Simply Recipes

76.5% are female, 23.5% are male, average age 35.0.

Fig. 02

Gender split

76.5%
Female
23.5%
Male
Demographic split for Simply Recipes audience in Germany
MetricValue
Female76.5%
Male23.5%
Average age35.0
Estimated audience size556,127
Fig. 03

Age distribution

Ø 35.0
average years
Age distribution of the Simply Recipes audience in Germany
Age bracketShare%
16-1926%
20-2925%
30-3922%
40-4917%
50+10%
Fig. 04

Worldwide distribution

7.5%

of the worldwide Simply Recipes audience comes from Germany.

Worldwide audience distribution share by country for Simply Recipes
CountryShare
United States35.8%
India7.6%
Germany7.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Simply Recipes audience in Germany is strongest.

Fig. 05

Top regions by affinity

Simply Recipes fans by region: top regions in Germany
#RegionReachAffinity×
01Thüringen~20K1.46×
02Bremen~6K1.28×
03Saarland~8K1.13×
04Rheinland-Pfalz~30K1.05×
05Sachsen-Anhalt~10K1.04×
06Berlin~30K1.02×
07Schleswig-Holstein~20K1.01×
08Nordrhein-Westfalen~100K1.00×
09Hessen~40K0.99×
10Brandenburg~20K0.99×
11Mecklenburg-Vorpommern~10K0.96×
12Niedersachsen~50K0.89×
13Baden-Württemberg~70K0.88×
14Sachsen~20K0.86×
15Hamburg~10K0.84×
16Bayern~70K0.83×
Fig. 06

Affinity by region

Affinity by region — Simply Recipes, Germany
0.83×1.00×1.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Simply Recipes audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Simply Recipes audience
#·InterestCategoryAffinity×
01Häagen-DazsFood & Beverages16.93×
02Prepackaged mealFood & Beverages15.89×
03SuperfoodFood & Beverages14.86×
04Mikaela ShiffrinSports14.41×
05BroccoliFood & Beverages11.09×
06Sunday BrunchKids & Family8.81×
07Home DeliveryFood & Beverages8.58×
08Gourmet FoodsFood & Beverages8.31×
09Specialty coffeeFood & Beverages7.43×
10SteakhouseFood & Beverages6.23×
11Fast foodFood & Beverages6.10×
12Energy drinksFood & Beverages5.27×
13Soft drinksFood & Beverages4.79×
14Mediterranean cuisineFood & Beverages4.71×
15Robert RedfordMovies & TV4.38×
16Italian cuisineFood & Beverages2.88×
17FocusNews2.88×
18Netto Marken-DiscountShopping2.64×
19TagesschauMovies & TV2.29×
20IKEAHome & Garden1.71×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Simply Recipes audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Simply Recipes audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.67×
Convenience OrientationPREMIUM2.28×
Quality AwarenessPREMIUM1.77×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Simply Recipes audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.88×
SpiritualityBALANCE0.90×
Price SensitivityPREMIUM0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Simply Recipes have in Germany?

Simply Recipes has an estimated audience of 556,127 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Simply Recipes fans?

76.5% of Simply Recipes fans are female, 23.5% are male, with an average age of 35.0 years.

03

Which brands do Simply Recipes fans like most?

Simply Recipes fans show strongest brand affinity for Fast food (6.1×), Superfood (14.86×), and Mikaela Shiffrin (14.41×) over the country average.

04

Where do Simply Recipes fans live in Germany?

Simply Recipes fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~70K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Simply Recipes fans also like?

Beyond Simply Recipes itself, the audience over-indexes on Superfood (14.86×), Mikaela Shiffrin (14.41×), Gourmet Foods (8.31×), and Sunday Brunch (8.81×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in Germany

See Simply Recipes audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Simply Recipes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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