Simply Recipes Audience in Germany

Simply Recipes logo

Simply Recipes has an estimated audience of 555,680 people in Germany. 76.5% are female, 23.5% are male, average age 35.0. Top regions: Hessen, Bayern, Nordrhein-Westfalen. Top brand affinities: Chalkidiki, Progressive rock, Goes, YouGov, Waterford.

The average Simply Recipes fan in Germany is 35.0 years old, more female, and lives primarily in Hessen. The audience is concentrated in Hessen, Bayern, Nordrhein-Westfalen. Top brand affinities include Chalkidiki, Progressive rock, Goes, with strongest over-indexing on Chalkidiki (13.82× the country average). Demographically, the Simply Recipes audience skews more female with an average age of 35.0, and over-indexes on personality traits such as Indulgence, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Food & Beverages · Type: Website / Newspaper / Magazine

Demographics of Simply Recipes fans

Demographic split for Simply Recipes audience in Germany
MetricValue
Female76.5%
Male23.5%
Average age35.0
Estimated audience size555,680

Audience persona

The typical Simply Recipes fan in Germany is more female, around 35.0 years old, with strong Indulgence tendencies and a notable affinity for Chalkidiki.

Top regions in Germany

Top regions ranked by reach for Simply Recipes in Germany
RegionReachAffinity
Hessen52,6221.24×
Bayern50,0730.56×
Nordrhein-Westfalen39,8540.33×
Thüringen35,0472.48×
Baden-Württemberg27,6440.36×
Berlin25,0521.01×
Niedersachsen17,5510.33×
Rheinland-Pfalz15,9630.57×
Sachsen-Anhalt14,6831.02×
Saarland13,2271.94×
Brandenburg12,9900.75×
Mecklenburg-Vorpommern12,9141.22×
Bremen12,0252.53×
Sachsen11,6680.43×
Schleswig-Holstein11,4840.58×
Hamburg8,2770.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Simply Recipes audience
BrandAffinityCategory
Chalkidiki13.82×Travel & Leisure
Progressive rock3.54×Music & Radio
Goes2.03×Travel & Leisure
YouGov8.55×Business & Career
Waterford16.93×Travel & Leisure
Natural rubber1.81×Cars & Mobility
Nurse education1.93×Kids & Family
Škoda Kodiaq1.55×Cars & Mobility
Bounce (film)7.03×Movies & TV
Ho, Ghana2.97×Travel & Leisure
Samanyolu Haber2.94×Movies & TV
Cross-country equestrianism5.18×Sports
Eigen Huis & Tuin5.91×Movies & TV
Isha Yoga5.99×Sports
Keeper (password manager)2.56×Technology & Electronics
Monaco Grand Prix5.49×Sports
Home Delivery1.59×Food & Beverages
Janitor3.51×Home & Garden
Caprivi Strip5.44×
EVO Fitness4.81×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Simply Recipes audience
TraitClusterScore
IndulgenceJOY2.4
Convenience OrientationPREMIUM1.93
Pet OwnershipJOY1.73
Healthy LifestyleBALANCE1.67
Sports ActivityPOWER1.64
SustainabilityBALANCE1.49

Worldwide distribution

Worldwide audience distribution share by country for Simply Recipes
CountryShare
United States35.9%
India7.6%
Germany7.6%

See Simply Recipes audiences in other countries

More Food & Beverages audiences in Germany

Frequently asked questions

How many fans does Simply Recipes have in Germany?

Simply Recipes has an estimated audience of 555,680 people in Germany, concentrated in Hessen and Bayern.

What is the gender split and age of Simply Recipes fans?

76.5% of Simply Recipes fans are female, 23.5% are male, with an average age of 35.0 years.

Which brands do Simply Recipes fans like most?

Simply Recipes fans show strongest brand affinity for Chalkidiki (13.82×), Progressive rock (3.54×), and Goes (2.03×) over the country average.

Where do Simply Recipes fans live in Germany?

Simply Recipes fans in Germany are most concentrated in Hessen (reach 52,622), Bayern (reach 50,073), and Nordrhein-Westfalen (reach 39,854). These three regions account for the largest share of the active audience.

What other brands do Simply Recipes fans also like?

Beyond Simply Recipes itself, the audience over-indexes on Progressive rock (3.54×), Goes (2.03×), YouGov (8.55×), and Waterford (16.93×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Simply Recipes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.