Rascasse Audience Intelligence

Häagen-Dazs Target Market in Germany

A data profile of the people who buy, follow and care about Häagen-Dazs in Germany — modelled from more than twelve digital signal sources. Häagen-Dazs has an estimated audience of 444,336 people in Germany.

#3among Icecream in Germany#1665among Brand in Germany#630in Food & Beverages

The average Häagen-Dazs fan in Germany is 35.8 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include General Mills, Mövenpick Ice Cream, Bauhaus, with strongest over-indexing on General Mills (152.6× the country average).

Demographically, the Häagen-Dazs audience skews more female with an average age of 35.8, and over-indexes on personality traits such as Healthy Lifestyle, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Häagen-Dazs fan in Germany is more female, around 35.8 years old, with strong Healthy Lifestyle tendencies and a notable affinity for General Mills.

Category: Food & Beverages · Type: Brand · Subtype: Icecream

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Häagen-Dazs profile in Germany.

Audience size
444K
in Germany
Gender
62.6%♀
37.4% male
Age
35.8
average years
Country rank
#12880
Brand in Germany
Fig. 01

Search interest · 12-month trend

+12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Häagen-Dazs

62.6% are female, 37.4% are male, average age 35.8.

Fig. 02

Gender split

62.6%
Female
37.4%
Male
Demographic split for Häagen-Dazs audience in Germany
MetricValue
Female62.6%
Male37.4%
Average age35.8
Estimated audience size444,336
Fig. 03

Age distribution

Ø 35.8
average years
Age distribution of the Häagen-Dazs audience in Germany
Age bracketShare%
16-1922%
20-2926%
30-3923%
40-4918%
50+10%
Fig. 04

Worldwide distribution

7.5%

of the worldwide Häagen-Dazs audience comes from Germany.

Worldwide audience distribution share by country for Häagen-Dazs
CountryShare
United States34.6%
Germany7.5%
France5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Häagen-Dazs audience in Germany is strongest.

Fig. 05

Top regions by affinity

Häagen-Dazs customers by region in Germany
#RegionReachAffinity×
01Berlin~60K2.88×
02Hessen~50K1.44×
03Hamburg~10K1.21×
04Bayern~80K1.11×
05Bremen~4K1.00×
06Baden-Württemberg~60K0.96×
07Nordrhein-Westfalen~90K0.92×
08Saarland~5K0.92×
09Brandenburg~10K0.89×
10Rheinland-Pfalz~20K0.88×
11Mecklenburg-Vorpommern~7K0.87×
12Thüringen~10K0.86×
13Sachsen~20K0.85×
14Sachsen-Anhalt~10K0.85×
15Schleswig-Holstein~10K0.84×
16Niedersachsen~30K0.75×
Fig. 06

Affinity by region

Affinity by region — Häagen-Dazs, Germany
0.75×1.00×2.88×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Häagen-Dazs audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Häagen-Dazs audience
#·InterestCategoryAffinity×
01Mister DonutFood & Beverages168.31×
02General MillsFood & Beverages152.60×
03Mövenpick Ice CreamFood & Beverages104.90×
04Chocolate syrupFood & Beverages93.75×
05Galaxy (chocolate)Food & Beverages37.94×
06Dairy QueenFood & Beverages36.10×
07PopsicleFood & Beverages30.95×
08Cornetto (ice cream)Food & Beverages22.61×
09Germania (airline)Travel & Leisure20.00×
10Associated Wholesale GrocersShopping20.00×
11Simply RecipesFood & Beverages16.93×
12Sustainable agricultureHome & Garden11.61×
13AgribusinessPolitics & Society9.28×
14BofrostFood & Beverages8.87×
15Hot chocolateFood & Beverages7.68×
16Urban horticultureHome & Garden7.62×
17Ice creamFood & Beverages6.22×
18FielmannHealth6.01×
19BauhausShopping5.81×
20Holiday cottageTravel & Leisure5.22×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Häagen-Dazs audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Häagen-Dazs audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE4.50×
Community OrientationOPEN1.88×
Convenience OrientationPREMIUM1.88×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Häagen-Dazs audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.98×
Luxury OrientationPREMIUM1.04×
DIY MentalityTHRILL1.05×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Häagen-Dazs's target market in Germany?

Häagen-Dazs's target market in Germany covers an estimated 444,336 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Häagen-Dazs customers?

62.6% of the Häagen-Dazs audience are female, 37.4% are male, with an average age of 35.8 years.

03

Which brands do Häagen-Dazs fans like most?

Häagen-Dazs fans show strongest brand affinity for General Mills (152.6×), Mövenpick Ice Cream (104.9×), and Bauhaus (5.81×) over the country average.

04

Where do Häagen-Dazs fans live in Germany?

Häagen-Dazs fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~90K), Bayern (reach ~80K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Häagen-Dazs fans also like?

Beyond Häagen-Dazs itself, the audience over-indexes on Mövenpick Ice Cream (104.9×), Bauhaus (5.81×), Galaxy (chocolate) (37.94×), and Mister Donut (168.31×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Icecream audiences in Germany

See Häagen-Dazs audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Häagen-Dazs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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