Häagen-Dazs Audience in Germany
Häagen-Dazs has an estimated audience of 270,052 people in Germany. 62.6% are female, 37.4% are male, average age 35.8. Top regions: Nordrhein-Westfalen, Bayern, Berlin. Top brand affinities: General Mills, Mövenpick Ice Cream, Bauhaus, Galaxy (chocolate), Mister Donut.
The average Häagen-Dazs fan in Germany is 35.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Berlin. Top brand affinities include General Mills, Mövenpick Ice Cream, Bauhaus, with strongest over-indexing on General Mills (152.6× the country average). Demographically, the Häagen-Dazs audience skews more female with an average age of 35.8, and over-indexes on personality traits such as Price Sensitivity, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand · Subtype: Icecream
Demographics of Häagen-Dazs fans
| Metric | Value |
|---|---|
| Female | 62.6% |
| Male | 37.4% |
| Average age | 35.8 |
| Estimated audience size | 270,052 |
Audience persona
The typical Häagen-Dazs fan in Germany is more female, around 35.8 years old, with strong Price Sensitivity tendencies and a notable affinity for General Mills.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 53,549 | 0.91× |
| Bayern | 47,646 | 1.1× |
| Berlin | 42,468 | 3.52× |
| Hessen | 34,569 | 1.68× |
| Baden-Württemberg | 33,886 | 0.92× |
| Niedersachsen | 16,419 | 0.63× |
| Rheinland-Pfalz | 10,999 | 0.81× |
| Sachsen | 9,001 | 0.68× |
| Hamburg | 7,923 | 1.3× |
| Schleswig-Holstein | 6,488 | 0.67× |
| Brandenburg | 6,351 | 0.76× |
| Sachsen-Anhalt | 3,579 | 0.51× |
| Thüringen | 3,371 | 0.49× |
| Mecklenburg-Vorpommern | 2,612 | 0.51× |
| Bremen | 2,090 | 0.91× |
| Saarland | 2,064 | 0.62× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| General Mills | 152.6× | Food & Beverages |
| Mövenpick Ice Cream | 104.9× | Food & Beverages |
| Bauhaus | 5.81× | Shopping |
| Galaxy (chocolate) | 37.94× | Food & Beverages |
| Mister Donut | 168.31× | Food & Beverages |
| Fielmann | 6.01× | Health |
| Sustainable agriculture | 11.61× | Home & Garden |
| Agribusiness | 9.28× | Politics & Society |
| Bofrost | 8.87× | Food & Beverages |
| Popsicle | 30.95× | Food & Beverages |
| Urban horticulture | 7.62× | Home & Garden |
| Simply Recipes | 16.93× | Food & Beverages |
| Associated Wholesale Grocers | 20× | Shopping |
| Chocolate syrup | 93.75× | Food & Beverages |
| Germania (airline) | 20× | Travel & Leisure |
| Dairy Queen | 36.1× | Food & Beverages |
| Cornetto (ice cream) | 22.61× | Food & Beverages |
| Holiday cottage | 5.22× | Travel & Leisure |
| Ice cream | 6.22× | Food & Beverages |
| Hot chocolate | 7.68× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 3.28 |
| Convenience Orientation | PREMIUM | 1.84 |
| Indulgence | JOY | 1.72 |
| Individualism | JOY | 1.63 |
| Sustainability | BALANCE | 1.52 |
| Healthy Lifestyle | BALANCE | 1.47 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 32.1% |
| United Kingdom | 5.3% |
| Italy | 5.1% |
See Häagen-Dazs audiences in other countries
More Icecream audiences in Germany
- Magnum (ice cream) (561,675)
- Ben & Jerry's (512,458)
- Florida Eis (283,794)
- Cornetto (ice cream) (259,378)
- Popsicle (203,895)
Frequently asked questions
How many fans does Häagen-Dazs have in Germany?
Häagen-Dazs has an estimated audience of 270,052 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Häagen-Dazs fans?
62.6% of Häagen-Dazs fans are female, 37.4% are male, with an average age of 35.8 years.
Which brands do Häagen-Dazs fans like most?
Häagen-Dazs fans show strongest brand affinity for General Mills (152.6×), Mövenpick Ice Cream (104.9×), and Bauhaus (5.81×) over the country average.
Where do Häagen-Dazs fans live in Germany?
Häagen-Dazs fans in Germany are most concentrated in Nordrhein-Westfalen (reach 53,549), Bayern (reach 47,646), and Berlin (reach 42,468). These three regions account for the largest share of the active audience.
What other brands do Häagen-Dazs fans also like?
Beyond Häagen-Dazs itself, the audience over-indexes on Mövenpick Ice Cream (104.9×), Bauhaus (5.81×), Galaxy (chocolate) (37.94×), and Mister Donut (168.31×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Häagen-Dazs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.