Associated Wholesale Grocers Audience in Germany
Associated Wholesale Grocers has an estimated audience of 345,453 people in Germany. 43.6% are female, 56.4% are male, average age 32.7. Top regions: Baden-Württemberg, Bayern, Sachsen. Top brand affinities: General Mills, Sex Pistols, Red Lobster, Hush Puppies, Sarenza.
The average Associated Wholesale Grocers fan in Germany is 32.7 years old, more male, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Bayern, Sachsen. Top brand affinities include General Mills, Sex Pistols, Red Lobster, with strongest over-indexing on General Mills (105.69× the country average). Demographically, the Associated Wholesale Grocers audience skews more male with an average age of 32.7, and over-indexes on personality traits such as Early Adopter Mentality, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: Brand · Subtype: Supermarket
Demographics of Associated Wholesale Grocers fans
| Metric | Value |
|---|---|
| Female | 43.6% |
| Male | 56.4% |
| Average age | 32.7 |
| Estimated audience size | 345,453 |
Audience persona
The typical Associated Wholesale Grocers fan in Germany is more male, around 32.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for General Mills.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Baden-Württemberg | 83,914 | 1.78× |
| Bayern | 70,789 | 1.27× |
| Sachsen | 39,703 | 2.34× |
| Sachsen-Anhalt | 21,991 | 2.46× |
| Thüringen | 20,393 | 2.32× |
| Brandenburg | 19,523 | 1.82× |
| Hessen | 17,039 | 0.65× |
| Nordrhein-Westfalen | 16,838 | 0.22× |
| Rheinland-Pfalz | 12,421 | 0.72× |
| Niedersachsen | 8,274 | 0.25× |
| Berlin | 6,702 | 0.43× |
| Saarland | 4,161 | 0.98× |
| Mecklenburg-Vorpommern | 2,039 | 0.31× |
| Schleswig-Holstein | 1,650 | 0.13× |
| Hamburg | 1,325 | 0.17× |
| Bremen | 429 | 0.15× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| General Mills | 105.69× | Food & Beverages |
| Sex Pistols | 36.8× | Music & Radio |
| Red Lobster | 83.3× | Food & Beverages |
| Hush Puppies | 49.71× | Fashion & Accessoires |
| Sarenza | 54.18× | Fashion & Accessoires |
| Chennai Super Kings | 20× | Sports |
| Chennai | 20× | Travel & Leisure |
| OUTFITTERS | 22.01× | Shopping |
| Indian Super League | 20× | Sports |
| Häagen-Dazs | 20× | Food & Beverages |
| Run DMC | 34.25× | Music & Radio |
| Creed (band) | 12.95× | Music & Radio |
| Kim Soo-hyun | 17.56× | Movies & TV |
| India national cricket team | 9.92× | Sports |
| BSE SENSEX | 20× | Business & Career |
| Art Collecting | 7.52× | Arts & Culture |
| Birkenstock | 4.23× | Fashion & Accessoires |
| Arizona Cardinals | 20× | Sports |
| Arc'teryx | 7.28× | Fashion & Accessoires |
| Sprite (soft drink) | 12.9× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.72 |
| Convenience Orientation | PREMIUM | 1.4 |
| Sustainability | BALANCE | 1.3 |
| Urban Lifestyle | OPEN | 1.29 |
| Sports Activity | POWER | 1.26 |
| Indulgence | JOY | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.4% |
| Germany | 27.0% |
| Japan | 11.1% |
See Associated Wholesale Grocers audiences in other countries
- Associated Wholesale Grocers — United States
- Associated Wholesale Grocers — United Kingdom
- Associated Wholesale Grocers — France
- Associated Wholesale Grocers — Italy
- Associated Wholesale Grocers — Spain
- Associated Wholesale Grocers — Brazil
- Associated Wholesale Grocers — Japan
- Associated Wholesale Grocers — South Korea
- Associated Wholesale Grocers — India
More Supermarket audiences in Germany
Frequently asked questions
How many fans does Associated Wholesale Grocers have in Germany?
Associated Wholesale Grocers has an estimated audience of 345,453 people in Germany, concentrated in Baden-Württemberg and Bayern.
What is the gender split and age of Associated Wholesale Grocers fans?
43.6% of Associated Wholesale Grocers fans are female, 56.4% are male, with an average age of 32.7 years.
Which brands do Associated Wholesale Grocers fans like most?
Associated Wholesale Grocers fans show strongest brand affinity for General Mills (105.69×), Sex Pistols (36.8×), and Red Lobster (83.3×) over the country average.
Where do Associated Wholesale Grocers fans live in Germany?
Associated Wholesale Grocers fans in Germany are most concentrated in Baden-Württemberg (reach 83,914), Bayern (reach 70,789), and Sachsen (reach 39,703). These three regions account for the largest share of the active audience.
What other brands do Associated Wholesale Grocers fans also like?
Beyond Associated Wholesale Grocers itself, the audience over-indexes on Sex Pistols (36.8×), Red Lobster (83.3×), Hush Puppies (49.71×), and Sarenza (54.18×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Associated Wholesale Grocers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.