Kansas City Chiefs Audience in Germany
Kansas City Chiefs has an estimated audience of 622,963 people in Germany. 28.8% are female, 71.2% are male, average age 32.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Travis Kelce, Backyard, Indianapolis Colts, Jackie Robinson, Cleveland Browns.
The average Kansas City Chiefs fan in Germany is 32.3 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Travis Kelce, Backyard, Indianapolis Colts, with strongest over-indexing on Travis Kelce (30.67× the country average). Demographically, the Kansas City Chiefs audience skews more male with an average age of 32.3, and over-indexes on personality traits such as Risk Appetite, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Team · Subtype: American football
Demographics of Kansas City Chiefs fans
| Metric | Value |
|---|---|
| Female | 28.8% |
| Male | 71.2% |
| Average age | 32.3 |
| Estimated audience size | 622,963 |
Audience persona
The typical Kansas City Chiefs fan in Germany is more male, around 32.3 years old, with strong Risk Appetite tendencies and a notable affinity for Travis Kelce.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 147,977 | 1.09× |
| Bayern | 114,954 | 1.15× |
| Baden-Württemberg | 83,404 | 0.98× |
| Niedersachsen | 66,853 | 1.11× |
| Hessen | 49,835 | 1.05× |
| Sachsen | 34,278 | 1.12× |
| Rheinland-Pfalz | 32,901 | 1.05× |
| Berlin | 27,848 | 1× |
| Schleswig-Holstein | 26,126 | 1.17× |
| Brandenburg | 17,712 | 0.92× |
| Hamburg | 16,505 | 1.17× |
| Sachsen-Anhalt | 14,559 | 0.9× |
| Thüringen | 13,566 | 0.85× |
| Mecklenburg-Vorpommern | 10,376 | 0.87× |
| Saarland | 6,367 | 0.83× |
| Bremen | 3,923 | 0.74× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Travis Kelce | 30.67× | Sports |
| Backyard | 11.11× | Home & Garden |
| Indianapolis Colts | 28.16× | Sports |
| Jackie Robinson | 120.91× | Sports |
| Cleveland Browns | 28.88× | Sports |
| Live events | 2.95× | Music & Radio |
| Arts and music | 2.52× | Arts & Culture |
| Food and drink | 2.41× | Food & Beverages |
| Sports and outdoors | 2.49× | Sports |
| Music | 2.48× | Business & Career |
| Consumer electronics | 2.61× | Technology & Electronics |
| Outdoor recreation | 2.53× | Sports |
| Germany | 2.31× | Travel & Leisure |
| Holiday village | 15.28× | Travel & Leisure |
| Shopping | 2.28× | Shopping |
| Clothing | 2.37× | Fashion & Accessoires |
| Los Angeles Angels of Anaheim | 56.33× | Sports |
| Los Angeles Chargers | 43.72× | Sports |
| Food | 2.24× | Food & Beverages |
| Cincinnati Bengals | 27.69× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.32 |
| Patriotism | CONSERVATISM | 1.31 |
| Sports Activity | POWER | 1.23 |
| Early Adopter Mentality | POWER | 1.16 |
| Travelling | THRILL | 1.15 |
| Career Orientation | POWER | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 74.9% |
| Canada | 3.6% |
| Mexico | 2.3% |
See Kansas City Chiefs audiences in other countries
More American football audiences in Germany
- NFL (6,150,099)
- Super Bowl (1,966,255)
- O. J. Simpson (1,191,063)
- Travis Kelce (1,108,147)
- Jaden Smith (744,269)
Frequently asked questions
How many fans does Kansas City Chiefs have in Germany?
Kansas City Chiefs has an estimated audience of 622,963 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Kansas City Chiefs fans?
28.8% of Kansas City Chiefs fans are female, 71.2% are male, with an average age of 32.3 years.
Which brands do Kansas City Chiefs fans like most?
Kansas City Chiefs fans show strongest brand affinity for Travis Kelce (30.67×), Backyard (11.11×), and Indianapolis Colts (28.16×) over the country average.
Where do Kansas City Chiefs fans live in Germany?
Kansas City Chiefs fans in Germany are most concentrated in Nordrhein-Westfalen (reach 147,977), Bayern (reach 114,954), and Baden-Württemberg (reach 83,404). These three regions account for the largest share of the active audience.
What other brands do Kansas City Chiefs fans also like?
Beyond Kansas City Chiefs itself, the audience over-indexes on Backyard (11.11×), Indianapolis Colts (28.16×), Jackie Robinson (120.91×), and Cleveland Browns (28.88×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Kansas City Chiefs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.