Rascasse Audience Intelligence

Kansas City Chiefs Audience in Germany

A data profile of the people who buy, follow and care about Kansas City Chiefs in Germany — modelled from more than twelve digital signal sources. Kansas City Chiefs has an estimated audience of 628,428 people in Germany.

#7among American football in Germany#131among Team in Germany#760in Sports

The average Kansas City Chiefs fan in Germany is 32.3 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Travis Kelce, Backyard, Indianapolis Colts, with strongest over-indexing on Travis Kelce (30.67× the country average).

Demographically, the Kansas City Chiefs audience skews more male with an average age of 32.3, and over-indexes on personality traits such as Career Orientation, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Kansas City Chiefs fan in Germany is more male, around 32.3 years old, with strong Career Orientation tendencies and a notable affinity for Travis Kelce.

Category: Sports · Type: Team · Subtype: American football

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kansas City Chiefs profile in Germany.

Audience size
628K
in Germany
Gender
28.8%♀
71.2% male
Age
32.3
average years
Country rank
#9727
Team in Germany
Fig. 01

Search interest · 12-month trend

+1%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Kansas City Chiefs fans

28.8% are female, 71.2% are male, average age 32.3.

Fig. 02

Gender split

28.8%
Female
71.2%
Male
Demographic split for Kansas City Chiefs audience in Germany
MetricValue
Female28.8%
Male71.2%
Average age32.3
Estimated audience size628,428
Fig. 03

Age distribution

Ø 32.3
average years
Age distribution of the Kansas City Chiefs audience in Germany
Age bracketShare%
16-1937%
20-2923%
30-3918%
40-4913%
50+9%
Fig. 04

Worldwide distribution

1.9%

of the worldwide Kansas City Chiefs audience comes from Germany.

Worldwide audience distribution share by country for Kansas City Chiefs
CountryShare
United States74.7%
Canada3.6%
Mexico2.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kansas City Chiefs audience in Germany is strongest.

Fig. 05

Top regions by affinity

Kansas City Chiefs fans by region: top regions in Germany
#RegionReachAffinity×
01Schleswig-Holstein~30K1.16×
02Hamburg~20K1.14×
03Sachsen~30K1.12×
04Bayern~100K1.09×
05Niedersachsen~70K1.09×
06Nordrhein-Westfalen~100K1.06×
07Rheinland-Pfalz~30K1.06×
08Hessen~50K1.02×
09Brandenburg~20K0.98×
10Sachsen-Anhalt~20K0.97×
11Baden-Württemberg~80K0.96×
12Berlin~30K0.96×
13Mecklenburg-Vorpommern~10K0.90×
14Thüringen~10K0.88×
15Saarland~7K0.88×
16Bremen~4K0.79×
Fig. 06

Affinity by region

Affinity by region — Kansas City Chiefs, Germany
0.79×1.00×1.16×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kansas City Chiefs audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kansas City Chiefs audience
#·InterestCategoryAffinity×
01Jackie RobinsonSports120.91×
02Los Angeles Angels of AnaheimSports56.33×
03Los Angeles ChargersSports43.72×
04Travis KelceSports30.67×
05Cleveland BrownsSports28.88×
06Indianapolis ColtsSports28.16×
07Cincinnati BengalsSports27.69×
08Holiday villageTravel & Leisure15.28×
09BackyardHome & Garden11.11×
10Live eventsMusic & Radio2.95×
11Consumer electronicsTechnology & Electronics2.61×
12Outdoor recreationSports2.53×
13Arts and musicArts & Culture2.52×
14Sports and outdoorsSports2.49×
15MusicBusiness & Career2.48×
16Food and drinkFood & Beverages2.41×
17ClothingFashion & Accessoires2.37×
18GermanyTravel & Leisure2.31×
19ShoppingShopping2.28×
20FoodFood & Beverages2.24×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kansas City Chiefs audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kansas City Chiefs audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.93×
Family OrientationCONSERVATISM1.66×
Urban LifestyleOPEN1.60×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kansas City Chiefs audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.48×
Quality AwarenessPREMIUM0.51×
Pet OwnershipJOY0.52×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Kansas City Chiefs have in Germany?

Kansas City Chiefs has an estimated audience of 628,428 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Kansas City Chiefs fans?

28.8% of Kansas City Chiefs fans are female, 71.2% are male, with an average age of 32.3 years.

03

Which brands do Kansas City Chiefs fans like most?

Kansas City Chiefs fans show strongest brand affinity for Travis Kelce (30.67×), Backyard (11.11×), and Indianapolis Colts (28.16×) over the country average.

04

Where do Kansas City Chiefs fans live in Germany?

Kansas City Chiefs fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Kansas City Chiefs fans also like?

Beyond Kansas City Chiefs itself, the audience over-indexes on Backyard (11.11×), Indianapolis Colts (28.16×), Cleveland Browns (28.88×), and Jackie Robinson (120.91×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More American football audiences in Germany

See Kansas City Chiefs audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Kansas City Chiefs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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