Cleveland Browns Audience in Germany
Cleveland Browns has an estimated audience of 330,327 people in Germany. 30.3% are female, 69.7% are male, average age 29.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Indianapolis Colts, Kansas City Chiefs, Cincinnati Bengals, Jacksonville Jaguars, Jackie Robinson.
The average Cleveland Browns fan in Germany is 29.3 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Indianapolis Colts, Kansas City Chiefs, Cincinnati Bengals, with strongest over-indexing on Indianapolis Colts (80.41× the country average). Demographically, the Cleveland Browns audience skews more male with an average age of 29.3, and over-indexes on personality traits such as Early Adopter Mentality, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Team · Subtype: American football
Demographics of Cleveland Browns fans
| Metric | Value |
|---|---|
| Female | 30.3% |
| Male | 69.7% |
| Average age | 29.3 |
| Estimated audience size | 330,327 |
Audience persona
The typical Cleveland Browns fan in Germany is more male, around 29.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Indianapolis Colts.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 74,696 | 1.03× |
| Bayern | 63,061 | 1.19× |
| Baden-Württemberg | 49,635 | 1.1× |
| Niedersachsen | 34,384 | 1.07× |
| Hessen | 30,669 | 1.22× |
| Rheinland-Pfalz | 21,294 | 1.29× |
| Berlin | 20,093 | 1.36× |
| Sachsen | 12,970 | 0.8× |
| Schleswig-Holstein | 11,841 | 1× |
| Hamburg | 8,540 | 1.14× |
| Brandenburg | 8,102 | 0.79× |
| Sachsen-Anhalt | 6,903 | 0.81× |
| Thüringen | 5,414 | 0.64× |
| Mecklenburg-Vorpommern | 4,795 | 0.76× |
| Bremen | 3,072 | 1.09× |
| Saarland | 2,877 | 0.71× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Indianapolis Colts | 80.41× | Sports |
| Kansas City Chiefs | 48.62× | Sports |
| Cincinnati Bengals | 79.07× | Sports |
| Jacksonville Jaguars | 83.63× | Sports |
| Jackie Robinson | 237.47× | Sports |
| Baltimore Ravens | 59.9× | Sports |
| Buffalo Bills | 40.79× | Sports |
| Trophy hunting | 20× | Sports |
| Houston Texans | 61.18× | Sports |
| For sale by owner | 17.14× | Home & Garden |
| Arizona Cardinals | 66.82× | Sports |
| Washington Commanders | 67.42× | Sports |
| Travis Kelce | 25.31× | Sports |
| Denver Broncos | 52.33× | Sports |
| DeAndre Hopkins | 119.77× | Sports |
| Green Bay Packers | 33.74× | Sports |
| Tampa Bay Buccaneers | 35.17× | Sports |
| New York Giants | 48.84× | Sports |
| Pittsburgh Steelers | 36.3× | Sports |
| San Francisco 49ers | 35.21× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.73 |
| Risk Appetite | THRILL | 1.45 |
| Sports Activity | POWER | 1.24 |
| Spirituality | BALANCE | 1.2 |
| Patriotism | CONSERVATISM | 1.2 |
| Travelling | THRILL | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 80.2% |
| United Kingdom | 3.0% |
| Japan | 2.9% |
See Cleveland Browns audiences in other countries
More American football audiences in Germany
- NFL (6,150,099)
- Super Bowl (1,966,255)
- O. J. Simpson (1,191,063)
- Travis Kelce (1,108,147)
- Jaden Smith (744,269)
Frequently asked questions
How many fans does Cleveland Browns have in Germany?
Cleveland Browns has an estimated audience of 330,327 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Cleveland Browns fans?
30.3% of Cleveland Browns fans are female, 69.7% are male, with an average age of 29.3 years.
Which brands do Cleveland Browns fans like most?
Cleveland Browns fans show strongest brand affinity for Indianapolis Colts (80.41×), Kansas City Chiefs (48.62×), and Cincinnati Bengals (79.07×) over the country average.
Where do Cleveland Browns fans live in Germany?
Cleveland Browns fans in Germany are most concentrated in Nordrhein-Westfalen (reach 74,696), Bayern (reach 63,061), and Baden-Württemberg (reach 49,635). These three regions account for the largest share of the active audience.
What other brands do Cleveland Browns fans also like?
Beyond Cleveland Browns itself, the audience over-indexes on Kansas City Chiefs (48.62×), Cincinnati Bengals (79.07×), Jacksonville Jaguars (83.63×), and Jackie Robinson (237.47×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Cleveland Browns. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.