Rascasse Audience Intelligence

Cleveland Browns Audience in Germany

A data profile of the people who buy, follow and care about Cleveland Browns in Germany — modelled from more than twelve digital signal sources. Cleveland Browns has an estimated audience of 326,037 people in Germany.

#25among American football in Germany#259among Team in Germany#1294in Sports

The average Cleveland Browns fan in Germany is 29.3 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Indianapolis Colts, Kansas City Chiefs, Cincinnati Bengals, with strongest over-indexing on Indianapolis Colts (80.41× the country average).

Demographically, the Cleveland Browns audience skews more male with an average age of 29.3, and over-indexes on personality traits such as Career Orientation, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Cleveland Browns fan in Germany is more male, around 29.3 years old, with strong Career Orientation tendencies and a notable affinity for Indianapolis Colts.

Category: Sports · Type: Team · Subtype: American football

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cleveland Browns profile in Germany.

Audience size
326K
in Germany
Gender
30.3%♀
69.7% male
Age
29.3
average years
Country rank
#16327
Team in Germany
Fig. 01

Search interest · 12-month trend

-60%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cleveland Browns fans

30.3% are female, 69.7% are male, average age 29.3.

Fig. 02

Gender split

30.3%
Female
69.7%
Male
Demographic split for Cleveland Browns audience in Germany
MetricValue
Female30.3%
Male69.7%
Average age29.3
Estimated audience size326,037
Fig. 03

Age distribution

Ø 29.3
average years
Age distribution of the Cleveland Browns audience in Germany
Age bracketShare%
16-1949%
20-2920%
30-3915%
40-4910%
50+6%
Fig. 04

Worldwide distribution

1.4%

of the worldwide Cleveland Browns audience comes from Germany.

Worldwide audience distribution share by country for Cleveland Browns
CountryShare
United States79.6%
United Kingdom3.0%
Japan2.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cleveland Browns audience in Germany is strongest.

Fig. 05

Top regions by affinity

Cleveland Browns fans by region: top regions in Germany
#RegionReachAffinity×
01Rheinland-Pfalz~20K1.34×
02Hessen~30K1.22×
03Berlin~20K1.20×
04Bayern~60K1.15×
05Hamburg~8K1.13×
06Baden-Württemberg~50K1.08×
07Niedersachsen~30K1.05×
08Schleswig-Holstein~10K1.04×
09Bremen~3K1.03×
10Nordrhein-Westfalen~70K1.01×
11Saarland~4K0.87×
12Sachsen-Anhalt~7K0.86×
13Brandenburg~9K0.85×
14Mecklenburg-Vorpommern~5K0.82×
15Sachsen~10K0.81×
16Thüringen~6K0.77×
Fig. 06

Affinity by region

Affinity by region — Cleveland Browns, Germany
0.77×1.00×1.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cleveland Browns audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cleveland Browns audience
#·InterestCategoryAffinity×
01Jackie RobinsonSports237.47×
02Jacksonville JaguarsSports83.63×
03Indianapolis ColtsSports80.41×
04Cincinnati BengalsSports79.07×
05Los Angeles ChargersSports72.48×
06Washington CommandersSports67.42×
07Arizona CardinalsSports66.82×
08Houston TexansSports61.18×
09Baltimore RavensSports59.90×
10Denver BroncosSports52.33×
11New York GiantsSports48.84×
12Kansas City ChiefsSports48.62×
13Buffalo BillsSports40.79×
14Pittsburgh SteelersSports36.30×
15San Francisco 49ersSports35.21×
16Tampa Bay BuccaneersSports35.17×
17Green Bay PackersSports33.74×
18Travis KelceSports25.31×
19Trophy huntingSports20.00×
20For sale by ownerHome & Garden17.14×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cleveland Browns audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cleveland Browns audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.80×
Healthy LifestyleBALANCE1.65×
MindfulnessBALANCE1.54×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cleveland Browns audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.42×
DIY MentalityTHRILL0.51×
CreativityOPEN0.52×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cleveland Browns have in Germany?

Cleveland Browns has an estimated audience of 326,037 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Cleveland Browns fans?

30.3% of Cleveland Browns fans are female, 69.7% are male, with an average age of 29.3 years.

03

Which brands do Cleveland Browns fans like most?

Cleveland Browns fans show strongest brand affinity for Indianapolis Colts (80.41×), Kansas City Chiefs (48.62×), and Cincinnati Bengals (79.07×) over the country average.

04

Where do Cleveland Browns fans live in Germany?

Cleveland Browns fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Cleveland Browns fans also like?

Beyond Cleveland Browns itself, the audience over-indexes on Kansas City Chiefs (48.62×), Cincinnati Bengals (79.07×), Jacksonville Jaguars (83.63×), and Jackie Robinson (237.47×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More American football audiences in Germany

See Cleveland Browns audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Cleveland Browns. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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