For sale by owner Audience in Germany
For sale by owner has an estimated audience of 2,765,524 people in Germany. 60.6% are female, 39.4% are male, average age 35.9. Top regions: Rheinland-Pfalz, Bayern, Nordrhein-Westfalen. Top brand affinities: Mortgage calculator, First-time buyer, First-time home buyer grant, Property finder, Residential area.
The average For sale by owner fan in Germany is 35.9 years old, more female, and lives primarily in Rheinland-Pfalz. The audience is concentrated in Rheinland-Pfalz, Bayern, Nordrhein-Westfalen. Top brand affinities include Mortgage calculator, First-time buyer, First-time home buyer grant, with strongest over-indexing on Mortgage calculator (27.39× the country average). Demographically, the For sale by owner audience skews more female with an average age of 35.9, and over-indexes on personality traits such as Design Affinity, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic · Subtype: TV series
Demographics of For sale by owner fans
| Metric | Value |
|---|---|
| Female | 60.6% |
| Male | 39.4% |
| Average age | 35.9 |
| Estimated audience size | 2,765,524 |
Audience persona
The typical For sale by owner fan in Germany is more female, around 35.9 years old, with strong Design Affinity tendencies and a notable affinity for Mortgage calculator.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Rheinland-Pfalz | 190,391 | 1.37× |
| Bayern | 177,204 | 0.4× |
| Nordrhein-Westfalen | 172,384 | 0.28× |
| Baden-Württemberg | 168,295 | 0.45× |
| Niedersachsen | 167,399 | 0.62× |
| Brandenburg | 160,942 | 1.88× |
| Sachsen | 157,258 | 1.16× |
| Schleswig-Holstein | 154,693 | 1.56× |
| Sachsen-Anhalt | 149,395 | 2.08× |
| Hessen | 146,338 | 0.69× |
| Thüringen | 131,851 | 1.87× |
| Berlin | 121,906 | 0.99× |
| Hamburg | 94,795 | 1.52× |
| Mecklenburg-Vorpommern | 56,312 | 1.07× |
| Saarland | 37,319 | 1.1× |
| Bremen | 18,312 | 0.77× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mortgage calculator | 27.39× | Home & Garden |
| First-time buyer | 19.7× | Shopping |
| First-time home buyer grant | 16.71× | Home & Garden |
| Property finder | 10.88× | Home & Garden |
| Residential area | 12.96× | Home & Garden |
| Mortgage loans | 14.6× | Business & Career |
| Starter home | 10.83× | Home & Garden |
| Modern architecture | 7.59× | Arts & Culture |
| Livemusic | 6.45× | Music & Radio |
| Ryanair | 4.75× | Travel & Leisure |
| Single-family detached home | 8.57× | Home & Garden |
| Google Drive | 7.35× | Technology & Electronics |
| Day spa | 10.5× | Beauty & Wellness |
| Christmas decoration | 10.11× | Home & Garden |
| Kitchen cabinet | 15.62× | Home & Garden |
| Do it yourself (DIY) | 3.19× | Home & Garden |
| Wizz Air | 8.82× | Travel & Leisure |
| Indianapolis Colts | 20× | Sports |
| Townhouse | 7.07× | Home & Garden |
| Car wash | 6.65× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 3.1 |
| Risk Appetite | THRILL | 3.09 |
| Quality Awareness | PREMIUM | 2.72 |
| Luxury Orientation | PREMIUM | 2.65 |
| DIY Mentality | THRILL | 2.53 |
| Sports Activity | POWER | 2.38 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 30.6% |
| Japan | 8.9% |
| Germany | 5.8% |
See For sale by owner audiences in other countries
More TV series audiences in Germany
- Euphoria (17,064,080)
- Natural World (14,669,113)
- Superman (10,006,308)
- Friends (9,772,934)
- Game of Thrones (9,464,046)
Frequently asked questions
How many fans does For sale by owner have in Germany?
For sale by owner has an estimated audience of 2,765,524 people in Germany, concentrated in Rheinland-Pfalz and Bayern.
What is the gender split and age of For sale by owner fans?
60.6% of For sale by owner fans are female, 39.4% are male, with an average age of 35.9 years.
Which brands do For sale by owner fans like most?
For sale by owner fans show strongest brand affinity for Mortgage calculator (27.39×), First-time buyer (19.7×), and First-time home buyer grant (16.71×) over the country average.
Where do For sale by owner fans live in Germany?
For sale by owner fans in Germany are most concentrated in Rheinland-Pfalz (reach 190,391), Bayern (reach 177,204), and Nordrhein-Westfalen (reach 172,384). These three regions account for the largest share of the active audience.
What other brands do For sale by owner fans also like?
Beyond For sale by owner itself, the audience over-indexes on First-time buyer (19.7×), First-time home buyer grant (16.71×), Property finder (10.88×), and Residential area (12.96×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for For sale by owner. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.