Rascasse Audience Intelligence

For sale by owner Audience in Germany

Name: For sale by owner — Germany
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about For sale by owner in Germany — modelled from more than twelve digital signal sources. For sale by owner has an estimated audience of 2,765,524 people in Germany.

#27among TV series in Germany #1420among Topic in Germany #197in Home & Garden

The average For sale by owner fan in Germany is 35.9 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Mortgage calculator, First-time home buyer grant, Starter home, with strongest over-indexing on Mortgage calculator (26.8× the country average).

Demographically, the For sale by owner audience skews more female with an average age of 35.9, and over-indexes on personality traits such as Risk Appetite, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical For sale by owner fan in Germany is more female, around 35.9 years old, with strong Risk Appetite tendencies and a notable affinity for Mortgage calculator.

Category: Home & Garden · Type: Topic · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the For sale by owner profile in Germany.

Audience size

2.8M

in Germany

Gender

60.6%♀

39.4% male

Age

35.9

average years

Country rank

#2353

Topic in Germany

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of For sale by owner fans

60.6% are female, 39.4% are male, average age 35.9.

Fig. 02

Gender split

60.6%

Female

39.4%

Male

Demographic split for For sale by owner audience in Germany
Metric	Value
Female	60.6%
Male	39.4%
Average age	35.9
Estimated audience size	2,765,524

Fig. 03

Age distribution

Age distribution of the For sale by owner audience in Germany
Age bracket	Share	%
16-19		27%
20-29		21%
30-39		21%
40-49		20%
50+		12%

Fig. 04

Worldwide distribution

5.8%

of the worldwide For sale by owner audience comes from Germany.

Worldwide audience distribution share by country for For sale by owner
Country	Share
United States	30.6%
Japan	8.9%
Germany	5.8%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the For sale by owner audience in Germany is strongest.

Fig. 05

Top regions by affinity

For sale by owner fans by region: top regions in Germany
#	Region	Reach	×
01	Brandenburg	~100K	1.19×
02	Schleswig-Holstein	~100K	1.13×
03	Hamburg	~70K	1.11×
04	Rheinland-Pfalz	~200K	1.09×
05	Sachsen-Anhalt	~80K	1.07×
06	Thüringen	~70K	1.05×
07	Sachsen	~100K	1.04×
08	Mecklenburg-Vorpommern	~50K	1.00×
09	Saarland	~30K	1.00×
10	Bremen	~20K	1.00×
11	Berlin	~100K	0.99×
12	Hessen	~200K	0.92×
13	Niedersachsen	~200K	0.91×
14	Baden-Württemberg	~300K	0.87×
15	Bayern	~400K	0.85×
16	Nordrhein-Westfalen	~500K	0.82×

Affinity by region — For sale by owner, Germany

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the For sale by owner audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for For sale by owner audience
#	Interest	Category	×
01	Mortgage calculator	Home & Garden	26.80×
02	Kitchen cabinet	Home & Garden	21.16×
03	First-time home buyer grant	Home & Garden	20.42×
04	Indianapolis Colts	Sports	20.00×
05	Baltimore Ravens	Sports	20.00×
06	Denver Broncos	Sports	20.00×
07	New Orleans Saints	Sports	19.18×
08	Pittsburgh Steelers	Sports	16.36×
09	Green Bay Packers	Sports	15.80×
10	First-time buyer	Shopping	13.22×
11	Starter home	Home & Garden	12.79×
12	Mortgage loans	Business & Career	7.62×
13	Christmas decoration	Home & Garden	6.54×
14	Townhouse	Home & Garden	5.90×
15	Single-family detached home	Home & Garden	5.10×
16	Google Drive	Technology & Electronics	4.64×
17	Vacations	Travel & Leisure	2.97×
18	Nature	Home & Garden	2.65×
19	Family	Kids & Family	2.63×
20	Personal finance	Business & Career	2.43×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the For sale by owner audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by For sale by owner audience · What stands out
Trait	Cluster	Score
Risk Appetite	THRILL	2.81×
Quality Awareness	PREMIUM	2.65×
Design Affinity	PREMIUM	2.31×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by For sale by owner audience · Rather not
Trait	Cluster	Score
Price Sensitivity	PREMIUM	0.56×
Healthy Lifestyle	BALANCE	0.78×
Creativity	OPEN	0.79×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does For sale by owner have in Germany?

For sale by owner has an estimated audience of 2,765,524 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of For sale by owner fans?

60.6% of For sale by owner fans are female, 39.4% are male, with an average age of 35.9 years.

Which brands do For sale by owner fans like most?

For sale by owner fans show strongest brand affinity for Mortgage calculator (26.8×), First-time home buyer grant (20.42×), and Starter home (12.79×) over the country average.

Where do For sale by owner fans live in Germany?

For sale by owner fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~500K), Bayern (reach ~400K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

What other brands do For sale by owner fans also like?

Beyond For sale by owner itself, the audience over-indexes on First-time home buyer grant (20.42×), Starter home (12.79×), First-time buyer (13.22×), and Kitchen cabinet (21.16×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV series audiences in Germany

Stranger Things (9,494,342)
Game of Thrones (9,332,621)
Superman (9,212,267)
Motorcycles (7,358,776)
Succession (6,605,780)

See For sale by owner audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for For sale by owner. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage

500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →