Rascasse Audience Intelligence

Kitchen cabinet Audience in Germany

A data profile of the people who buy, follow and care about Kitchen cabinet in Germany — modelled from more than twelve digital signal sources. Kitchen cabinet has an estimated audience of 941,363 people in Germany.

#3284among Topic in Germany#451in Home & Garden

The average Kitchen cabinet fan in Germany is 42.0 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include Starter home, For sale by owner, Cabinetry, with strongest over-indexing on Starter home (22.57× the country average).

Demographically, the Kitchen cabinet audience skews more female with an average age of 42.0, and over-indexes on personality traits such as DIY Mentality, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Kitchen cabinet fan in Germany is more female, around 42.0 years old, with strong DIY Mentality tendencies and a notable affinity for Starter home.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kitchen cabinet profile in Germany.

Audience size
941K
in Germany
Gender
64.8%♀
35.2% male
Age
42.0
average years
Country rank
#6891
Topic in Germany
Fig. 01

Search interest · 12-month trend

-14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Kitchen cabinet fans

64.8% are female, 35.2% are male, average age 42.0.

Fig. 02

Gender split

64.8%
Female
35.2%
Male
Demographic split for Kitchen cabinet audience in Germany
MetricValue
Female64.8%
Male35.2%
Average age42.0
Estimated audience size941,363
Fig. 03

Age distribution

Ø 42.0
average years
Age distribution of the Kitchen cabinet audience in Germany
Age bracketShare%
16-199%
20-2920%
30-3924%
40-4925%
50+22%
Fig. 04

Worldwide distribution

3.3%

of the worldwide Kitchen cabinet audience comes from Germany.

Worldwide audience distribution share by country for Kitchen cabinet
CountryShare
United States24.8%
Malaysia6.7%
United Kingdom5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kitchen cabinet audience in Germany is strongest.

Fig. 05

Top regions by affinity

Kitchen cabinet fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~10K1.23×
02Berlin~50K1.21×
03Hamburg~20K1.11×
04Niedersachsen~100K1.09×
05Sachsen-Anhalt~30K1.07×
06Hessen~80K1.05×
07Brandenburg~30K1.03×
08Nordrhein-Westfalen~200K1.00×
09Baden-Württemberg~100K1.00×
10Schleswig-Holstein~30K0.98×
11Mecklenburg-Vorpommern~20K0.96×
12Sachsen~40K0.95×
13Thüringen~20K0.90×
14Saarland~10K0.89×
15Rheinland-Pfalz~40K0.85×
16Bayern~100K0.80×
Fig. 06

Affinity by region

Affinity by region — Kitchen cabinet, Germany
0.80×1.00×1.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kitchen cabinet audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kitchen cabinet audience
#·InterestCategoryAffinity×
01Shelf (storage)Home & Garden26.65×
02Starter homeHome & Garden22.57×
03For sale by ownerHome & Garden21.16×
04Window blindHome & Garden18.92×
05Moving companyHome & Garden15.26×
06CabinetryHome & Garden14.98×
07ToiletHome & Garden13.64×
08Residential areaHome & Garden13.15×
09Garden furnitureHome & Garden12.55×
10DoorHome & Garden12.40×
11Terraced houseHome & Garden12.23×
12BalconyHome & Garden11.54×
13TownhouseHome & Garden10.98×
14CurtainHome & Garden10.85×
15SinkHome & Garden10.26×
16LaundryHome & Garden9.69×
17Bedroom furnitureHome & Garden9.21×
18BathroomHome & Garden8.11×
19ChairHome & Garden6.85×
20Home DesignHome & Garden5.95×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kitchen cabinet audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kitchen cabinet audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL2.53×
Quality AwarenessPREMIUM2.44×
Design AffinityPREMIUM2.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kitchen cabinet audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.69×
PatriotismCONSERVATISM0.72×
Urban LifestyleOPEN0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Kitchen cabinet have in Germany?

Kitchen cabinet has an estimated audience of 941,363 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of Kitchen cabinet fans?

64.8% of Kitchen cabinet fans are female, 35.2% are male, with an average age of 42.0 years.

03

Which brands do Kitchen cabinet fans like most?

Kitchen cabinet fans show strongest brand affinity for Starter home (22.57×), For sale by owner (21.16×), and Cabinetry (14.98×) over the country average.

04

Where do Kitchen cabinet fans live in Germany?

Kitchen cabinet fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Baden-Württemberg (reach ~100K), and Bayern (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Kitchen cabinet fans also like?

Beyond Kitchen cabinet itself, the audience over-indexes on For sale by owner (21.16×), Cabinetry (14.98×), Garden furniture (12.55×), and Balcony (11.54×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Kitchen cabinet audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Kitchen cabinet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →