Kitchen cabinet Audience in Germany
Kitchen cabinet has an estimated audience of 941,363 people in Germany. 64.8% are female, 35.2% are male, average age 42.0. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Starter home, For sale by owner, Cabinetry, Garden furniture, Balcony.
The average Kitchen cabinet fan in Germany is 42.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Starter home, For sale by owner, Cabinetry, with strongest over-indexing on Starter home (22.57× the country average). Demographically, the Kitchen cabinet audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Quality Awareness, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Kitchen cabinet fans
| Metric | Value |
|---|---|
| Female | 64.8% |
| Male | 35.2% |
| Average age | 42.0 |
| Estimated audience size | 941,363 |
Audience persona
The typical Kitchen cabinet fan in Germany is more female, around 42.0 years old, with strong Quality Awareness tendencies and a notable affinity for Starter home.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 211,040 | 1.02× |
| Baden-Württemberg | 131,968 | 1.03× |
| Bayern | 121,499 | 0.8× |
| Niedersachsen | 102,095 | 1.12× |
| Hessen | 73,198 | 1.02× |
| Berlin | 49,217 | 1.17× |
| Sachsen | 44,715 | 0.97× |
| Rheinland-Pfalz | 39,969 | 0.85× |
| Schleswig-Holstein | 32,898 | 0.97× |
| Brandenburg | 30,440 | 1.04× |
| Sachsen-Anhalt | 25,862 | 1.06× |
| Hamburg | 23,696 | 1.11× |
| Thüringen | 21,229 | 0.88× |
| Mecklenburg-Vorpommern | 16,733 | 0.93× |
| Saarland | 9,677 | 0.84× |
| Bremen | 9,496 | 1.18× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Starter home | 22.57× | Home & Garden |
| For sale by owner | 21.16× | Home & Garden |
| Cabinetry | 14.98× | Home & Garden |
| Garden furniture | 12.55× | Home & Garden |
| Balcony | 11.54× | Home & Garden |
| Shelf (storage) | 26.65× | Home & Garden |
| Window blind | 18.92× | Home & Garden |
| Terraced house | 12.23× | Home & Garden |
| Residential area | 13.15× | Home & Garden |
| Door | 12.4× | Home & Garden |
| Bathroom | 8.11× | Home & Garden |
| Chair | 6.85× | Home & Garden |
| Toilet | 13.64× | Home & Garden |
| Sink | 10.26× | Home & Garden |
| Moving company | 15.26× | Home & Garden |
| Townhouse | 10.98× | Home & Garden |
| Bedroom furniture | 9.21× | Home & Garden |
| Curtain | 10.85× | Home & Garden |
| Laundry | 9.69× | Home & Garden |
| Home Design | 5.95× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.81 |
| DIY Mentality | THRILL | 2.49 |
| Design Affinity | PREMIUM | 2.42 |
| Indulgence | JOY | 1.94 |
| Sustainability | BALANCE | 1.51 |
| Early Adopter Mentality | POWER | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.8% |
| Malaysia | 6.7% |
| United Kingdom | 5.0% |
See Kitchen cabinet audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Kitchen cabinet have in Germany?
Kitchen cabinet has an estimated audience of 941,363 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Kitchen cabinet fans?
64.8% of Kitchen cabinet fans are female, 35.2% are male, with an average age of 42.0 years.
Which brands do Kitchen cabinet fans like most?
Kitchen cabinet fans show strongest brand affinity for Starter home (22.57×), For sale by owner (21.16×), and Cabinetry (14.98×) over the country average.
Where do Kitchen cabinet fans live in Germany?
Kitchen cabinet fans in Germany are most concentrated in Nordrhein-Westfalen (reach 211,040), Baden-Württemberg (reach 131,968), and Bayern (reach 121,499). These three regions account for the largest share of the active audience.
What other brands do Kitchen cabinet fans also like?
Beyond Kitchen cabinet itself, the audience over-indexes on For sale by owner (21.16×), Cabinetry (14.98×), Garden furniture (12.55×), and Balcony (11.54×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Kitchen cabinet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.