Toilet Audience in Germany
Toilet has an estimated audience of 2,120,477 people in Germany. 64.1% are female, 35.9% are male, average age 43.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: WC (rapper), Bathtub, Hygiene, Discount stores, Shower.
The average Toilet fan in Germany is 43.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include WC (rapper), Bathtub, Hygiene, with strongest over-indexing on WC (rapper) (9.76× the country average). Demographically, the Toilet audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Design Affinity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Toilet fans
| Metric | Value |
|---|---|
| Female | 64.1% |
| Male | 35.9% |
| Average age | 43.4 |
| Estimated audience size | 2,120,477 |
Audience persona
The typical Toilet fan in Germany is more female, around 43.4 years old, with strong Design Affinity tendencies and a notable affinity for WC (rapper).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 473,598 | 1.02× |
| Bayern | 348,855 | 1.02× |
| Baden-Württemberg | 280,138 | 0.97× |
| Niedersachsen | 220,683 | 1.07× |
| Hessen | 139,372 | 0.86× |
| Rheinland-Pfalz | 112,220 | 1.06× |
| Berlin | 106,402 | 1.12× |
| Sachsen | 101,156 | 0.97× |
| Schleswig-Holstein | 73,420 | 0.96× |
| Brandenburg | 70,772 | 1.08× |
| Sachsen-Anhalt | 59,602 | 1.08× |
| Hamburg | 49,774 | 1.04× |
| Thüringen | 48,145 | 0.89× |
| Mecklenburg-Vorpommern | 45,537 | 1.12× |
| Saarland | 20,651 | 0.79× |
| Bremen | 16,857 | 0.93× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| WC (rapper) | 9.76× | Music & Radio |
| Bathtub | 7.73× | Beauty & Wellness |
| Hygiene | 3.38× | Beauty & Wellness |
| Discount stores | 1.95× | Shopping |
| Shower | 5.7× | Beauty & Wellness |
| Design | 1.52× | Home & Garden |
| University of Amsterdam | 10.1× | Business & Career |
| Sink | 4.13× | Home & Garden |
| Business | 1.53× | Business & Career |
| REWE | 1.81× | Shopping |
| Rossmann | 2.07× | Shopping |
| Tchibo | 2.54× | Shopping |
| Furniture | 1.7× | Home & Garden |
| Family | 1.62× | Kids & Family |
| Home improvement | 1.78× | Home & Garden |
| Hotels | 1.7× | Travel & Leisure |
| Cooking | 1.55× | Food & Beverages |
| Do it yourself (DIY) | 1.7× | Home & Garden |
| Kaufland | 1.71× | Shopping |
| Amazon.com | 1.63× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.9 |
| DIY Mentality | THRILL | 1.89 |
| Quality Awareness | PREMIUM | 1.7 |
| Indulgence | JOY | 1.35 |
| Pet Ownership | JOY | 1.34 |
| Creativity | OPEN | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.3% |
| United Kingdom | 6.6% |
| China | 5.3% |
See Toilet audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Toilet have in Germany?
Toilet has an estimated audience of 2,120,477 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Toilet fans?
64.1% of Toilet fans are female, 35.9% are male, with an average age of 43.4 years.
Which brands do Toilet fans like most?
Toilet fans show strongest brand affinity for WC (rapper) (9.76×), Bathtub (7.73×), and Hygiene (3.38×) over the country average.
Where do Toilet fans live in Germany?
Toilet fans in Germany are most concentrated in Nordrhein-Westfalen (reach 473,598), Bayern (reach 348,855), and Baden-Württemberg (reach 280,138). These three regions account for the largest share of the active audience.
What other brands do Toilet fans also like?
Beyond Toilet itself, the audience over-indexes on Bathtub (7.73×), Hygiene (3.38×), Discount stores (1.95×), and Shower (5.7×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Toilet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.