Design Audience in Germany
Design has an estimated audience of 30,224,533 people in Germany. 55.7% are female, 44.3% are male, average age 39.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: F.C. Hansa Rostock, Nathan Fillion, Teyana Taylor, PSV Eindhoven, Adriana Lima.
The average Design fan in Germany is 39.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include F.C. Hansa Rostock, Nathan Fillion, Teyana Taylor, with strongest over-indexing on F.C. Hansa Rostock (47.22× the country average). Demographically, the Design audience skews more female with an average age of 39.4, and over-indexes on personality traits such as Patriotism, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic · Subtype: Lifestyle cluster
Demographics of Design fans
| Metric | Value |
|---|---|
| Female | 55.7% |
| Male | 44.3% |
| Average age | 39.4 |
| Estimated audience size | 30,224,533 |
Audience persona
The typical Design fan in Germany is more female, around 39.4 years old, with strong Patriotism tendencies and a notable affinity for F.C. Hansa Rostock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 6,686,545 | 1.01× |
| Bayern | 5,076,326 | 1.04× |
| Baden-Württemberg | 4,407,490 | 1.07× |
| Niedersachsen | 2,900,406 | 0.99× |
| Hessen | 2,745,048 | 1.19× |
| Berlin | 1,643,265 | 1.22× |
| Sachsen | 1,608,881 | 1.09× |
| Rheinland-Pfalz | 1,367,597 | 0.9× |
| Schleswig-Holstein | 963,273 | 0.89× |
| Brandenburg | 886,086 | 0.95× |
| Thüringen | 829,736 | 1.08× |
| Hamburg | 696,766 | 1.02× |
| Sachsen-Anhalt | 680,424 | 0.87× |
| Mecklenburg-Vorpommern | 523,340 | 0.91× |
| Saarland | 310,283 | 0.84× |
| Bremen | 245,296 | 0.95× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| F.C. Hansa Rostock | 47.22× | Sports |
| Nathan Fillion | 48.96× | Movies & TV |
| Teyana Taylor | 71.85× | Movies & TV |
| PSV Eindhoven | 73.33× | Sports |
| Adriana Lima | 46.38× | Fashion & Accessoires |
| Austrian Airlines | 43.92× | Travel & Leisure |
| FIFA Women's World Cup | 58.93× | Sports |
| Courteney Cox | 46.04× | Movies & TV |
| FC Red Bull Salzburg | 67× | Sports |
| Vegeta | 46.33× | Games |
| Hapag-Lloyd | 45.29× | Travel & Leisure |
| Dirk Nowitzki | 45.05× | Sports |
| Yann Sommer | 44.79× | Sports |
| Piquadro | 92.86× | Fashion & Accessoires |
| Joel Kinnaman | 48.94× | Movies & TV |
| R.S.C. Anderlecht | 60.73× | Sports |
| K.A.A. Gent | 64.29× | Sports |
| Kate McKinnon | 57.5× | Movies & TV |
| Club Brugge KV | 58.86× | Sports |
| Within Temptation | 43.39× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.86 |
| Urban Lifestyle | OPEN | 1.46 |
| Price Sensitivity | PREMIUM | 1.45 |
| Travelling | THRILL | 1.32 |
| Luxury Orientation | PREMIUM | 1.29 |
| DIY Mentality | THRILL | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.7% |
| Japan | 7.0% |
| United Kingdom | 5.3% |
See Design audiences in other countries
More Lifestyle cluster audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Design have in Germany?
Design has an estimated audience of 30,224,533 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Design fans?
55.7% of Design fans are female, 44.3% are male, with an average age of 39.4 years.
Which brands do Design fans like most?
Design fans show strongest brand affinity for F.C. Hansa Rostock (47.22×), Nathan Fillion (48.96×), and Teyana Taylor (71.85×) over the country average.
Where do Design fans live in Germany?
Design fans in Germany are most concentrated in Nordrhein-Westfalen (reach 6,686,545), Bayern (reach 5,076,326), and Baden-Württemberg (reach 4,407,490). These three regions account for the largest share of the active audience.
What other brands do Design fans also like?
Beyond Design itself, the audience over-indexes on Nathan Fillion (48.96×), Teyana Taylor (71.85×), PSV Eindhoven (73.33×), and Adriana Lima (46.38×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Design. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.