A data profile of the people who buy, follow and care about Design in India — modelled from more than twelve digital signal sources. Design has an estimated audience of 33,064,012 people in India.
Design has an estimated audience of 33,064,012 people in India. 28.6% are female, 71.4% are male, average age 32.5. Top brand affinities: Interior design, Social media marketing, Drawing, Tattoos, Cabinetry.
Top brand affinities include Interior design, Social media marketing, Drawing, with strongest over-indexing on Interior design (1.77× the country average).
Demographically, the Design audience skews more male with an average age of 32.5, and over-indexes on personality traits such as Design Affinity, DIY Mentality.
The typical Design fan in India is more male, around 32.5 years old, with strong Design Affinity tendencies and a notable affinity for Interior design.
The key figures that characterise the Design profile in India.
28.6% are female, 71.4% are male, average age 32.5.
| Metric | Value |
|---|---|
| Female | 28.6% |
| Male | 71.4% |
| Average age | 32.5 |
| Estimated audience size | 33,064,012 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 33% | |
| 20-29 | 28% | |
| 30-39 | 18% | |
| 40-49 | 12% | |
| 50+ | 9% |
of the worldwide Design audience comes from India.
| Country | Share |
|---|---|
| United States | 22.7% |
| Japan | 7.0% |
| United Kingdom | 5.3% |
The strongest cross-interests of the Design audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Natalie Dormer | Movies & TV | 1.99× | ||
| 02 | Interior design | Business & Career | 1.77× | ||
| 03 | Habitat | Shopping | 1.61× | ||
| 04 | Social media marketing | Business & Career | 1.58× | ||
| 05 | Project management | Business & Career | 1.56× | ||
| 06 | Cutlery | Home & Garden | 1.56× | ||
| 07 | Drawing | Home & Garden | 1.55× | ||
| 08 | Amsterdam | Travel & Leisure | 1.55× | ||
| 09 | Leather | Fashion & Accessoires | 1.53× | ||
| 10 | Origami | Kids & Family | 1.53× | ||
| 11 | Nikkei 225 | Business & Career | 1.53× | ||
| 12 | Cabinetry | Home & Garden | 1.52× | ||
| 13 | Valentine's Day | Kids & Family | 1.51× | ||
| 14 | German language | Politics & Society | 1.51× | ||
| 15 | Backpack | Fashion & Accessoires | 1.51× | ||
| 16 | Seiko | Fashion & Accessoires | 1.51× | ||
| 17 | Tattoos | Fashion & Accessoires | 1.50× | ||
| 18 | Genetics | Kids & Family | 1.50× | ||
| 19 | Pension | Business & Career | 1.50× | ||
| 20 | Collagen | Beauty & Wellness | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.33× | |
| DIY Mentality | THRILL | 1.29× | |
| Extroversion | THRILL | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.75× | |
| Price Sensitivity | PREMIUM | 0.80× | |
| Need for Security | CONSERVATISM | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Design. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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