A data profile of the people who buy, follow and care about Design in Portugal — modelled from more than twelve digital signal sources. Design has an estimated audience of 6,094,766 people in Portugal.
The average Design fan in Portugal is 45.0 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include Sports medicine, Carbonated water, Progressive lens, with strongest over-indexing on Sports medicine (1.5× the country average).
Demographically, the Design audience skews more female with an average age of 45.0, and over-indexes on personality traits such as DIY Mentality, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 3 brand affinities and 20 regions tracked by Rascasse.
The typical Design fan in Portugal is more female, around 45.0 years old, with strong DIY Mentality tendencies and a notable affinity for Sports medicine.
The key figures that characterise the Design profile in Portugal.
57.5% are female, 42.5% are male, average age 45.0.
| Metric | Value |
|---|---|
| Female | 57.5% |
| Male | 42.5% |
| Average age | 45.0 |
| Estimated audience size | 6,094,766 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 14% | |
| 30-39 | 18% | |
| 40-49 | 26% | |
| 50+ | 33% |
of the worldwide Design audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 22.7% |
| Japan | 7.0% |
| United Kingdom | 5.3% |
Where the Design audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Braga District | ~700K | 1.37× | |
| 02 | Aveiro District | ~600K | 1.32× | |
| 03 | Viseu District | ~300K | 1.31× | |
| 04 | Porto District | ~1.5M | 1.28× | |
| 05 | Santarém District | ~400K | 1.28× | |
| 06 | Leiria District | ~400K | 1.23× | |
| 07 | Lisbon District | ~2M | 1.20× | |
| 08 | Coimbra District | ~300K | 1.15× | |
| 09 | Setúbal District | ~800K | 1.14× | |
| 10 | Castelo Branco District | ~100K | 1.02× | |
| 11 | Viana do Castelo District | ~100K | 0.97× | |
| 12 | Faro District | ~400K | 0.95× | |
| 13 | Bragança District | ~70K | 0.94× | |
| 14 | Guarda District | ~70K | 0.91× | |
| 15 | Évora District | ~100K | 0.90× | |
| 16 | Madeira | ~200K | 0.89× | |
| 17 | Vila Real District | ~100K | 0.89× | |
| 18 | Portalegre District | ~60K | 0.89× | |
| 19 | Beja District | ~90K | 0.87× | |
| 20 | Azores | ~100K | 0.83× |
The strongest cross-interests of the Design audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sports medicine | Health | 1.50× | ||
| 02 | Carbonated water | Food & Beverages | 1.50× | ||
| 03 | Progressive lens | Health | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.24× | |
| Family Orientation | CONSERVATISM | 1.24× | |
| Quality Awareness | PREMIUM | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.89× | |
| Mindfulness | BALANCE | 0.93× | |
| Spirituality | BALANCE | 0.94× |
Design has an estimated audience of 6,094,766 people in Portugal, concentrated in Lisbon District and Porto District.
57.5% of Design fans are female, 42.5% are male, with an average age of 45.0 years.
Design fans show strongest brand affinity for Sports medicine (1.5×), Carbonated water (1.5×), and Progressive lens (1.5×) over the country average.
Design fans in Portugal are most concentrated in Lisbon District (reach ~2M), Porto District (reach ~1.5M), and Setúbal District (reach ~800K). These three regions account for the largest share of the active audience.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Design. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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