A data profile of the people who buy, follow and care about Design in Austria — modelled from more than twelve digital signal sources. Design has an estimated audience of 3,924,143 people in Austria.
The average Design fan in Austria is 41.2 years old, more female, and lives primarily in Vienna.
The audience is concentrated in Vienna, Upper Austria, Lower Austria.
Top brand affinities include Happiness, Renovation, Tattoos, with strongest over-indexing on Happiness (1.5× the country average).
Demographically, the Design audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Quality Awareness, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Design fan in Austria is more female, around 41.2 years old, with strong Quality Awareness tendencies and a notable affinity for Happiness.
The key figures that characterise the Design profile in Austria.
55.9% are female, 44.1% are male, average age 41.2.
| Metric | Value |
|---|---|
| Female | 55.9% |
| Male | 44.1% |
| Average age | 41.2 |
| Estimated audience size | 3,924,143 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 23% |
of the worldwide Design audience comes from Austria.
| Country | Share |
|---|---|
| United States | 22.7% |
| Japan | 7.0% |
| United Kingdom | 5.3% |
Where the Design audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Vienna | ~900K | 1.13× | |
| 02 | Upper Austria | ~600K | 1.09× | |
| 03 | Styria | ~500K | 1.02× | |
| 04 | Tyrol | ~300K | 1.01× | |
| 05 | Carinthia (state) | ~200K | 1.00× | |
| 06 | Vorarlberg | ~100K | 1.00× | |
| 07 | Lower Austria | ~500K | 0.98× | |
| 08 | Salzburg | ~300K | 0.96× | |
| 09 | Burgenland | ~90K | 0.92× |
The strongest cross-interests of the Design audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Drawing | Home & Garden | 1.59× | ||
| 02 | Renovation | Home & Garden | 1.58× | ||
| 03 | Deal of the day | Shopping | 1.58× | ||
| 04 | Pet store | Pets & Animals | 1.58× | ||
| 05 | Taylor Swift | Music & Radio | 1.58× | ||
| 06 | Backpacking (travel) | Travel & Leisure | 1.58× | ||
| 07 | Expensive Taste | Business & Career | 1.58× | ||
| 08 | Tabloid (newspaper format) | Literature | 1.58× | ||
| 09 | Cyber Monday | Shopping | 1.58× | ||
| 10 | Tattoos | Fashion & Accessoires | 1.55× | ||
| 11 | Wedding dress | Fashion & Accessoires | 1.55× | ||
| 12 | Desserts | Food & Beverages | 1.54× | ||
| 13 | Social media marketing | Business & Career | 1.54× | ||
| 14 | Catering | Food & Beverages | 1.53× | ||
| 15 | Hairstyle | Beauty & Wellness | 1.51× | ||
| 16 | Lodging | Travel & Leisure | 1.51× | ||
| 17 | Humanic | Fashion & Accessoires | 1.51× | ||
| 18 | Greece | Travel & Leisure | 1.51× | ||
| 19 | Hot tub | Home & Garden | 1.51× | ||
| 20 | Happiness | Health | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.58× | |
| Extroversion | THRILL | 1.55× | |
| Indulgence | JOY | 1.42× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.77× | |
| Spirituality | BALANCE | 0.85× | |
| Community Orientation | OPEN | 0.85× |
Design has an estimated audience of 3,924,143 people in Austria, concentrated in Vienna and Upper Austria.
55.9% of Design fans are female, 44.1% are male, with an average age of 41.2 years.
Design fans show strongest brand affinity for Happiness (1.5×), Renovation (1.58×), and Tattoos (1.55×) over the country average.
Design fans in Austria are most concentrated in Vienna (reach ~900K), Upper Austria (reach ~600K), and Lower Austria (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Design itself, the audience over-indexes on Renovation (1.58×), Tattoos (1.55×), Desserts (1.54×), and Hairstyle (1.51×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Design. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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