A data profile of the people who buy, follow and care about Lodging in Austria — modelled from more than twelve digital signal sources. Lodging has an estimated audience of 1,274,436 people in Austria.
The average Lodging fan in Austria is 45.0 years old, more female, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Upper Austria.
Top brand affinities include Heute, Spar (retailer), Kronen Zeitung, with strongest over-indexing on Heute (1.56× the country average).
Demographically, the Lodging audience skews more female with an average age of 45.0, and over-indexes on personality traits such as Price Sensitivity, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Lodging fan in Austria is more female, around 45.0 years old, with strong Price Sensitivity tendencies and a notable affinity for Heute.
The key figures that characterise the Lodging profile in Austria.
58.4% are female, 41.6% are male, average age 45.0.
| Metric | Value |
|---|---|
| Female | 58.4% |
| Male | 41.6% |
| Average age | 45.0 |
| Estimated audience size | 1,274,436 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 16% | |
| 30-39 | 21% | |
| 40-49 | 26% | |
| 50+ | 31% |
of the worldwide Lodging audience comes from Austria.
| Country | Share |
|---|---|
| United States | 20.0% |
| United Kingdom | 6.8% |
| Italy | 6.7% |
Where the Lodging audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Salzburg | ~90K | 1.09× | |
| 02 | Burgenland | ~30K | 1.06× | |
| 03 | Carinthia (state) | ~70K | 1.04× | |
| 04 | Tyrol | ~90K | 0.99× | |
| 05 | Vorarlberg | ~40K | 0.99× | |
| 06 | Vienna | ~200K | 0.97× | |
| 07 | Upper Austria | ~200K | 0.93× | |
| 08 | Lower Austria | ~200K | 0.92× | |
| 09 | Styria | ~100K | 0.91× |
The strongest cross-interests of the Lodging audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Spa, Belgium | Travel & Leisure | 4.99× | ||
| 02 | Hospitality industry | Business & Career | 4.16× | ||
| 03 | Refrigerator | Home & Garden | 3.61× | ||
| 04 | Employment | Business & Career | 2.20× | ||
| 05 | Spas | Beauty & Wellness | 2.10× | ||
| 06 | Vacations | Travel & Leisure | 1.99× | ||
| 07 | Hotels | Travel & Leisure | 1.95× | ||
| 08 | Nature | Home & Garden | 1.78× | ||
| 09 | Family | Kids & Family | 1.72× | ||
| 10 | Discount stores | Shopping | 1.67× | ||
| 11 | Spar (retailer) | Shopping | 1.64× | ||
| 12 | Automobiles | Cars & Mobility | 1.62× | ||
| 13 | Soccer | Sports | 1.61× | ||
| 14 | Bipa | Shopping | 1.60× | ||
| 15 | Heute | Movies & TV | 1.56× | ||
| 16 | Kronen Zeitung | News | 1.56× | ||
| 17 | Cooking | Food & Beverages | 1.55× | ||
| 18 | Online shopping | Shopping | 1.54× | ||
| 19 | Design | Home & Garden | 1.51× | ||
| 20 | Physical fitness | Sports | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 2.59× | |
| Urban Lifestyle | OPEN | 1.54× | |
| Mindfulness | BALANCE | 1.51× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.58× | |
| Social Media Usage | JOY | 0.76× | |
| Luxury Orientation | PREMIUM | 0.89× |
Lodging has an estimated audience of 1,274,436 people in Austria, concentrated in Vienna and Lower Austria.
58.4% of Lodging fans are female, 41.6% are male, with an average age of 45.0 years.
Lodging fans show strongest brand affinity for Heute (1.56×), Spar (retailer) (1.64×), and Kronen Zeitung (1.56×) over the country average.
Lodging fans in Austria are most concentrated in Vienna (reach ~200K), Lower Austria (reach ~200K), and Upper Austria (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Lodging itself, the audience over-indexes on Spar (retailer) (1.64×), Kronen Zeitung (1.56×), Refrigerator (3.61×), and Hotels (1.95×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Lodging. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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