A data profile of the people who buy, follow and care about Lodging in Netherlands — modelled from more than twelve digital signal sources. Lodging has an estimated audience of 2,126,785 people in Netherlands.
The average Lodging fan in Netherlands is 48.3 years old, more female, and lives primarily in North Holland.
The audience is concentrated in North Holland, Zuid-Holland, Groningen.
Top brand affinities include Refrigerator, Jumbo (supermarket), Hospitality industry, with strongest over-indexing on Refrigerator (4.02× the country average).
Demographically, the Lodging audience skews more female with an average age of 48.3, and over-indexes on personality traits such as Price Sensitivity, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Lodging fan in Netherlands is more female, around 48.3 years old, with strong Price Sensitivity tendencies and a notable affinity for Refrigerator.
The key figures that characterise the Lodging profile in Netherlands.
63.6% are female, 36.4% are male, average age 48.3.
| Metric | Value |
|---|---|
| Female | 63.6% |
| Male | 36.4% |
| Average age | 48.3 |
| Estimated audience size | 2,126,785 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 11% | |
| 30-39 | 16% | |
| 40-49 | 26% | |
| 50+ | 43% |
of the worldwide Lodging audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 20.0% |
| United Kingdom | 6.8% |
| Italy | 6.7% |
Where the Lodging audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Groningen | ~300K | 4.33× | |
| 02 | North Holland | ~700K | 1.77× | |
| 03 | Zeeland | ~40K | 0.92× | |
| 04 | Drenthe | ~60K | 0.91× | |
| 05 | Flevoland | ~50K | 0.91× | |
| 06 | Friesland | ~70K | 0.89× | |
| 07 | Limburg | ~100K | 0.88× | |
| 08 | Utrecht | ~100K | 0.82× | |
| 09 | Overijssel | ~100K | 0.82× | |
| 10 | Zuid-Holland | ~400K | 0.77× | |
| 11 | Gelderland | ~200K | 0.75× | |
| 12 | North Brabant | ~200K | 0.74× |
The strongest cross-interests of the Lodging audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hospitality industry | Business & Career | 5.15× | ||
| 02 | Refrigerator | Home & Garden | 4.02× | ||
| 03 | Center Parcs | Travel & Leisure | 2.55× | ||
| 04 | transavia | Travel & Leisure | 2.11× | ||
| 05 | Hotels | Travel & Leisure | 2.07× | ||
| 06 | Kitchen | Home & Garden | 1.99× | ||
| 07 | Recreation | Travel & Leisure | 1.87× | ||
| 08 | Jumbo (supermarket) | Shopping | 1.74× | ||
| 09 | Dutch language | Politics & Society | 1.74× | ||
| 10 | The Hague | Travel & Leisure | 1.73× | ||
| 11 | House | Home & Garden | 1.71× | ||
| 12 | Business | Business & Career | 1.67× | ||
| 13 | HEMA | Shopping | 1.64× | ||
| 14 | Nature | Home & Garden | 1.61× | ||
| 15 | Current events | Arts & Culture | 1.57× | ||
| 16 | Toto (band) | Music & Radio | 1.56× | ||
| 17 | Amsterdam | Travel & Leisure | 1.56× | ||
| 18 | Social media | Business & Career | 1.56× | ||
| 19 | Magazines | Literature | 1.55× | ||
| 20 | Design | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.53× | |
| Travelling | THRILL | 1.34× | |
| Urban Lifestyle | OPEN | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.74× | |
| Individualism | JOY | 0.82× | |
| Tradition | CONSERVATISM | 0.90× |
Lodging has an estimated audience of 2,126,785 people in Netherlands, concentrated in North Holland and Zuid-Holland.
63.6% of Lodging fans are female, 36.4% are male, with an average age of 48.3 years.
Lodging fans show strongest brand affinity for Refrigerator (4.02×), Jumbo (supermarket) (1.74×), and Hospitality industry (5.15×) over the country average.
Lodging fans in Netherlands are most concentrated in North Holland (reach ~700K), Zuid-Holland (reach ~400K), and Groningen (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Lodging itself, the audience over-indexes on Jumbo (supermarket) (1.74×), Hospitality industry (5.15×), Hotels (2.07×), and Toto (band) (1.56×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Lodging. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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