A data profile of the people who buy, follow and care about Jumbo (supermarket) in Netherlands — modelled from more than twelve digital signal sources. Jumbo (supermarket) has an estimated audience of 8,707,682 people in Netherlands.
The average Jumbo (supermarket) fan in Netherlands is 47.2 years old, more female, and lives primarily in North Brabant.
The audience is concentrated in North Brabant, Zuid-Holland, Gelderland.
Top brand affinities include RTL Nieuws, HEMA, Albert Heijn, with strongest over-indexing on RTL Nieuws (2.33× the country average).
Demographically, the Jumbo (supermarket) audience skews more female with an average age of 47.2, and over-indexes on personality traits such as Need for Security, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Jumbo (supermarket) fan in Netherlands is more female, around 47.2 years old, with strong Need for Security tendencies and a notable affinity for RTL Nieuws.
The key figures that characterise the Jumbo (supermarket) profile in Netherlands.
64.6% are female, 35.4% are male, average age 47.2.
| Metric | Value |
|---|---|
| Female | 64.6% |
| Male | 35.4% |
| Average age | 47.2 |
| Estimated audience size | 8,707,682 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 13% | |
| 30-39 | 16% | |
| 40-49 | 23% | |
| 50+ | 42% |
of the worldwide Jumbo (supermarket) audience comes from Netherlands.
| Country | Share |
|---|---|
| Netherlands | 34.8% |
| Argentina | 15.4% |
| Switzerland | 9.9% |
Where the Jumbo (supermarket) audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Brabant | ~2M | 1.51× | |
| 02 | Limburg | ~800K | 1.30× | |
| 03 | Overijssel | ~800K | 1.24× | |
| 04 | Drenthe | ~300K | 1.20× | |
| 05 | Friesland | ~400K | 1.18× | |
| 06 | Gelderland | ~1.5M | 1.15× | |
| 07 | Groningen | ~300K | 1.05× | |
| 08 | Zuid-Holland | ~2M | 0.90× | |
| 09 | Flevoland | ~200K | 0.80× | |
| 10 | North Holland | ~1M | 0.65× | |
| 11 | Zeeland | ~100K | 0.61× | |
| 12 | Utrecht | ~300K | 0.43× |
The strongest cross-interests of the Jumbo (supermarket) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | postcode loterij | Games | 2.67× | ||
| 02 | HEMA | Shopping | 2.65× | ||
| 03 | Shownieuws | Movies & TV | 2.65× | ||
| 04 | RTL Boulevard | Movies & TV | 2.62× | ||
| 05 | Supermarket | Shopping | 2.57× | ||
| 06 | Albert Heijn | Shopping | 2.43× | ||
| 07 | Bol.com | Shopping | 2.35× | ||
| 08 | Etos | Health | 2.34× | ||
| 09 | RTL Nieuws | Movies & TV | 2.33× | ||
| 10 | Aldi | Shopping | 2.28× | ||
| 11 | ABN AMRO | Business & Career | 2.22× | ||
| 12 | transavia | Travel & Leisure | 2.21× | ||
| 13 | McDonald's | Food & Beverages | 2.14× | ||
| 14 | Kruidvat | Shopping | 2.12× | ||
| 15 | Rabobank | Business & Career | 2.09× | ||
| 16 | Internet & Social Media | 1.99× | |||
| 17 | IKEA | Home & Garden | 1.96× | ||
| 18 | Hornbach | Shopping | 1.88× | ||
| 19 | Voetbalprimeur | Sports | 1.80× | ||
| 20 | YouTube | Movies & TV | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 2.05× | |
| Urban Lifestyle | OPEN | 1.50× | |
| Social Media Usage | JOY | 1.41× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.45× | |
| Patriotism | CONSERVATISM | 0.77× | |
| Early Adopter Mentality | POWER | 0.91× |
Jumbo (supermarket)'s target market in Netherlands covers an estimated 8,707,682 people, concentrated in North Brabant and Zuid-Holland.
64.6% of the Jumbo (supermarket) audience are female, 35.4% are male, with an average age of 47.2 years.
Jumbo (supermarket) fans show strongest brand affinity for RTL Nieuws (2.33×), HEMA (2.65×), and Albert Heijn (2.43×) over the country average.
Jumbo (supermarket) fans in Netherlands are most concentrated in North Brabant (reach ~2M), Zuid-Holland (reach ~2M), and Gelderland (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Jumbo (supermarket) itself, the audience over-indexes on HEMA (2.65×), Albert Heijn (2.43×), Aldi (2.28×), and postcode loterij (2.67×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Jumbo (supermarket). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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