A data profile of the people who buy, follow and care about RTL Nieuws in Netherlands — modelled from more than twelve digital signal sources. RTL Nieuws has an estimated audience of 9,261,218 people in Netherlands.
The average RTL Nieuws fan in Netherlands is 41.9 years old, more female, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Brabant, North Holland.
Top brand affinities include Shopping and fashion, Jumbo (supermarket), Rabobank, with strongest over-indexing on Shopping and fashion (4.19× the country average).
Demographically, the RTL Nieuws audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Community Orientation, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical RTL Nieuws fan in Netherlands is more female, around 41.9 years old, with strong Community Orientation tendencies and a notable affinity for Shopping and fashion.
The key figures that characterise the RTL Nieuws profile in Netherlands.
62.6% are female, 37.4% are male, average age 41.9.
| Metric | Value |
|---|---|
| Female | 62.6% |
| Male | 37.4% |
| Average age | 41.9 |
| Estimated audience size | 9,261,218 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 24% | |
| 50+ | 26% |
of the worldwide RTL Nieuws audience comes from Netherlands.
| Country | Share |
|---|---|
| Netherlands | 91.7% |
| Belgium | 2.2% |
| Spain | 1.1% |
Where the RTL Nieuws audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Drenthe | ~400K | 1.38× | |
| 02 | Friesland | ~500K | 1.34× | |
| 03 | Limburg | ~800K | 1.23× | |
| 04 | Groningen | ~400K | 1.22× | |
| 05 | Overijssel | ~600K | 0.95× | |
| 06 | North Brabant | ~1.5M | 0.93× | |
| 07 | Gelderland | ~1M | 0.93× | |
| 08 | Flevoland | ~200K | 0.89× | |
| 09 | Zeeland | ~200K | 0.85× | |
| 10 | Zuid-Holland | ~2M | 0.83× | |
| 11 | North Holland | ~1.5M | 0.75× | |
| 12 | Utrecht | ~500K | 0.71× |
The strongest cross-interests of the RTL Nieuws audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Shopping and fashion | Shopping | 4.19× | ||
| 02 | Memphis Depay | Sports | 4.19× | ||
| 03 | Game consoles | Technology & Electronics | 2.39× | ||
| 04 | Real property | Home & Garden | 2.37× | ||
| 05 | Jumbo (supermarket) | Shopping | 2.33× | ||
| 06 | Rabobank | Business & Career | 2.24× | ||
| 07 | MSN | News | 2.22× | ||
| 08 | Internet & Social Media | 2.20× | |||
| 09 | TUI | Travel & Leisure | 2.11× | ||
| 10 | Hornbach | Shopping | 1.91× | ||
| 11 | Aldi | Shopping | 1.80× | ||
| 12 | Charity and causes | Business & Career | 1.72× | ||
| 13 | Hair products | Beauty & Wellness | 1.68× | ||
| 14 | Marco Borsato | Music & Radio | 1.63× | ||
| 15 | Belgium | Travel & Leisure | 1.57× | ||
| 16 | dumpert.nl | Movies & TV | 1.57× | ||
| 17 | Indeed.com | Business & Career | 1.56× | ||
| 18 | Ziggo | Technology & Electronics | 1.55× | ||
| 19 | Voetbal International | Sports | 1.54× | ||
| 20 | Pathé | Music & Radio | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.41× | |
| Patriotism | CONSERVATISM | 1.32× | |
| Extroversion | THRILL | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.79× | |
| Design Affinity | PREMIUM | 0.88× | |
| Individualism | JOY | 0.92× |
RTL Nieuws has an estimated audience of 9,261,218 people in Netherlands, concentrated in Zuid-Holland and North Brabant.
62.6% of RTL Nieuws fans are female, 37.4% are male, with an average age of 41.9 years.
RTL Nieuws fans show strongest brand affinity for Shopping and fashion (4.19×), Jumbo (supermarket) (2.33×), and Rabobank (2.24×) over the country average.
RTL Nieuws fans in Netherlands are most concentrated in Zuid-Holland (reach ~2M), North Brabant (reach ~1.5M), and North Holland (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond RTL Nieuws itself, the audience over-indexes on Jumbo (supermarket) (2.33×), Rabobank (2.24×), WhatsApp (2.2×), and Hornbach (1.91×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for RTL Nieuws. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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