A data profile of the people who buy, follow and care about TUI in Netherlands — modelled from more than twelve digital signal sources. TUI has an estimated audience of 3,260,782 people in Netherlands.
The average TUI fan in Netherlands is 41.7 years old, more female, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Brabant, North Holland.
Top brand affinities include transavia, RTL Nieuws, Snow, with strongest over-indexing on transavia (4.28× the country average).
Demographically, the TUI audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Sustainability, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical TUI fan in Netherlands is more female, around 41.7 years old, with strong Sustainability tendencies and a notable affinity for transavia.
The key figures that characterise the TUI profile in Netherlands.
63.9% are female, 36.1% are male, average age 41.7.
| Metric | Value |
|---|---|
| Female | 63.9% |
| Male | 36.1% |
| Average age | 41.7 |
| Estimated audience size | 3,260,782 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 26% |
of the worldwide TUI audience comes from Netherlands.
| Country | Share |
|---|---|
| United Kingdom | 33.3% |
| Germany | 16.4% |
| Poland | 10.1% |
Where the TUI audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Flevoland | ~100K | 1.27× | |
| 02 | Zuid-Holland | ~900K | 1.22× | |
| 03 | North Brabant | ~600K | 1.19× | |
| 04 | Gelderland | ~500K | 1.14× | |
| 05 | North Holland | ~600K | 1.01× | |
| 06 | Overijssel | ~200K | 1.00× | |
| 07 | Friesland | ~100K | 0.95× | |
| 08 | Drenthe | ~90K | 0.87× | |
| 09 | Utrecht | ~200K | 0.86× | |
| 10 | Limburg | ~200K | 0.81× | |
| 11 | Groningen | ~80K | 0.68× |
The strongest cross-interests of the TUI audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ice rink | Travel & Leisure | 9.76× | ||
| 02 | Sledding | Sports | 8.56× | ||
| 03 | Ice skating | Sports | 6.46× | ||
| 04 | Ice hockey | Sports | 5.71× | ||
| 05 | Sunweb | Travel & Leisure | 4.94× | ||
| 06 | Snow | Travel & Leisure | 4.88× | ||
| 07 | transavia | Travel & Leisure | 4.28× | ||
| 08 | Nice | Travel & Leisure | 3.49× | ||
| 09 | KLM | Travel & Leisure | 2.63× | ||
| 10 | Airbnb | Travel & Leisure | 2.45× | ||
| 11 | postcode loterij | Games | 2.37× | ||
| 12 | HEMA | Shopping | 2.27× | ||
| 13 | ABN AMRO | Business & Career | 2.27× | ||
| 14 | RTL Nieuws | Movies & TV | 2.11× | ||
| 15 | Bol.com | Shopping | 2.05× | ||
| 16 | Jumbo (supermarket) | Shopping | 2.03× | ||
| 17 | Kruidvat | Shopping | 2.02× | ||
| 18 | IKEA | Home & Garden | 1.91× | ||
| 19 | Internet & Social Media | 1.85× | |||
| 20 | Netherlands | Travel & Leisure | 1.61× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.87× | |
| Need for Security | CONSERVATISM | 1.73× | |
| Price Sensitivity | PREMIUM | 1.73× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.65× | |
| Individualism | JOY | 0.81× | |
| Patriotism | CONSERVATISM | 0.93× |
TUI's target market in Netherlands covers an estimated 3,260,782 people, concentrated in Zuid-Holland and North Brabant.
63.9% of the TUI audience are female, 36.1% are male, with an average age of 41.7 years.
TUI fans show strongest brand affinity for transavia (4.28×), RTL Nieuws (2.11×), and Snow (4.88×) over the country average.
TUI fans in Netherlands are most concentrated in Zuid-Holland (reach ~900K), North Brabant (reach ~600K), and North Holland (reach ~600K). These three regions account for the largest share of the active audience.
Beyond TUI itself, the audience over-indexes on RTL Nieuws (2.11×), Snow (4.88×), Jumbo (supermarket) (2.03×), and Nice (3.49×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for TUI. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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