A data profile of the people who buy, follow and care about Snow in Netherlands — modelled from more than twelve digital signal sources. Snow has an estimated audience of 1,532,786 people in Netherlands.
The average Snow fan in Netherlands is 42.1 years old, balanced, and lives primarily in North Holland.
The audience is concentrated in North Holland, Zuid-Holland, North Brabant.
Top brand affinities include TUI, Alpine skiing, Voetbalprimeur, with strongest over-indexing on TUI (4.88× the country average).
Demographically, the Snow audience skews balanced with an average age of 42.1, and over-indexes on personality traits such as Travelling, Sports Activity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Snow fan in Netherlands is balanced, around 42.1 years old, with strong Travelling tendencies and a notable affinity for TUI.
The key figures that characterise the Snow profile in Netherlands.
51.9% are female, 48.1% are male, average age 42.1.
| Metric | Value |
|---|---|
| Female | 51.9% |
| Male | 48.1% |
| Average age | 42.1 |
| Estimated audience size | 1,532,786 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 24% | |
| 50+ | 26% |
of the worldwide Snow audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 24.4% |
| Japan | 7.3% |
| Italy | 6.6% |
Where the Snow audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Holland | ~400K | 1.56× | |
| 02 | Zuid-Holland | ~400K | 1.13× | |
| 03 | Flevoland | ~50K | 1.11× | |
| 04 | North Brabant | ~300K | 1.04× | |
| 05 | Groningen | ~60K | 1.04× | |
| 06 | Overijssel | ~100K | 0.98× | |
| 07 | Limburg | ~100K | 0.95× | |
| 08 | Gelderland | ~200K | 0.92× | |
| 09 | Drenthe | ~40K | 0.90× | |
| 10 | Friesland | ~50K | 0.87× | |
| 11 | Zeeland | ~30K | 0.84× |
The strongest cross-interests of the Snow audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | TUI | Travel & Leisure | 4.88× | ||
| 02 | Alpine skiing | Sports | 4.84× | ||
| 03 | Half marathon | Sports | 3.94× | ||
| 04 | Babypark | Shopping | 3.33× | ||
| 05 | Road trip | Travel & Leisure | 3.19× | ||
| 06 | Sunweb | Travel & Leisure | 3.18× | ||
| 07 | Hiking boot | Fashion & Accessoires | 3.18× | ||
| 08 | Ski resort | Travel & Leisure | 3.04× | ||
| 09 | Snowboarding | Sports | 2.92× | ||
| 10 | Loods 5 | Home & Garden | 2.44× | ||
| 11 | Voetbalprimeur | Sports | 1.99× | ||
| 12 | Voetbal International | Sports | 1.99× | ||
| 13 | voetbalzone | Sports | 1.91× | ||
| 14 | Jumbo (supermarket) | Shopping | 1.75× | ||
| 15 | Hornbach | Shopping | 1.70× | ||
| 16 | Internet & Social Media | 1.70× | |||
| 17 | Rabobank | Business & Career | 1.68× | ||
| 18 | Drop shipping | Shopping | 1.59× | ||
| 19 | Ryanair | Travel & Leisure | 1.53× | ||
| 20 | Hair products | Beauty & Wellness | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.45× | |
| Sports Activity | POWER | 1.44× | |
| Patriotism | CONSERVATISM | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.87× | |
| Tradition | CONSERVATISM | 0.88× | |
| Spirituality | BALANCE | 0.90× |
Snow has an estimated audience of 1,532,786 people in Netherlands, concentrated in North Holland and Zuid-Holland.
51.9% of Snow fans are female, 48.1% are male, with an average age of 42.1 years.
Snow fans show strongest brand affinity for TUI (4.88×), Alpine skiing (4.84×), and Voetbalprimeur (1.99×) over the country average.
Snow fans in Netherlands are most concentrated in North Holland (reach ~400K), Zuid-Holland (reach ~400K), and North Brabant (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Snow itself, the audience over-indexes on Alpine skiing (4.84×), Voetbalprimeur (1.99×), Jumbo (supermarket) (1.75×), and Rabobank (1.68×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Snow. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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