A data profile of the people who buy, follow and care about Snow in Spain — modelled from more than twelve digital signal sources. Snow has an estimated audience of 3,226,616 people in Spain.
Snow has an estimated audience of 3,226,616 people in Spain. 48.5% are female, 51.5% are male, average age 42.6. Top brand affinities: Alpine skiing, Gymnastics, Iberia (airline), WhatsApp, Ski resort.
Top brand affinities include Alpine skiing, Gymnastics, Iberia (airline), with strongest over-indexing on Alpine skiing (4.66× the country average).
Demographically, the Snow audience skews balanced with an average age of 42.6, and over-indexes on personality traits such as Risk Appetite, Sports Activity.
The typical Snow fan in Spain is balanced, around 42.6 years old, with strong Risk Appetite tendencies and a notable affinity for Alpine skiing.
The key figures that characterise the Snow profile in Spain.
48.5% are female, 51.5% are male, average age 42.6.
| Metric | Value |
|---|---|
| Female | 48.5% |
| Male | 51.5% |
| Average age | 42.6 |
| Estimated audience size | 3,226,616 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 17% | |
| 30-39 | 21% | |
| 40-49 | 25% | |
| 50+ | 26% |
of the worldwide Snow audience comes from Spain.
| Country | Share |
|---|---|
| United States | 24.4% |
| Japan | 7.3% |
| Italy | 6.6% |
The strongest cross-interests of the Snow audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Centauro | Cars & Mobility | 5.26× | ||
| 02 | Alpine skiing | Sports | 4.66× | ||
| 03 | Ski resort | Travel & Leisure | 3.32× | ||
| 04 | Half marathon | Sports | 3.25× | ||
| 05 | The Timberland Company | Fashion & Accessoires | 3.16× | ||
| 06 | Gymnastics | Sports | 2.92× | ||
| 07 | Snowboarding | Sports | 2.78× | ||
| 08 | Outdoors | Travel & Leisure | 2.62× | ||
| 09 | Wedding dress | Fashion & Accessoires | 2.15× | ||
| 10 | Refrigerator | Home & Garden | 2.13× | ||
| 11 | Extreme sport | Sports | 2.10× | ||
| 12 | Motorcycle accessories | Cars & Mobility | 2.01× | ||
| 13 | Travel photography | Technology & Electronics | 1.83× | ||
| 14 | BP | Cars & Mobility | 1.69× | ||
| 15 | Travel website | Travel & Leisure | 1.68× | ||
| 16 | Mango | Shopping | 1.66× | ||
| 17 | Innovation | Business & Career | 1.61× | ||
| 18 | Iberia (airline) | Travel & Leisure | 1.53× | ||
| 19 | Distilled beverage | Food & Beverages | 1.53× | ||
| 20 | Internet & Social Media | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.72× | |
| Sports Activity | POWER | 1.65× | |
| Travelling | THRILL | 1.49× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.65× | |
| Spirituality | BALANCE | 0.83× | |
| Creativity | OPEN | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Snow. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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