A data profile of the people who buy, follow and care about Snow in France — modelled from more than twelve digital signal sources. Snow has an estimated audience of 4,660,093 people in France.
Snow has an estimated audience of 4,660,093 people in France. 47.0% are female, 53.0% are male, average age 40.7. Top brand affinities: Love & Sex, Christmas Gift, Broadcasting of sports events, Kitchen garden, Christmas tree.
Top brand affinities include Love & Sex, Christmas Gift, Broadcasting of sports events, with strongest over-indexing on Love & Sex (343.55× the country average).
Demographically, the Snow audience skews balanced with an average age of 40.7, and over-indexes on personality traits such as Mindfulness, Risk Appetite.
The typical Snow fan in France is balanced, around 40.7 years old, with strong Mindfulness tendencies and a notable affinity for Love & Sex.
The key figures that characterise the Snow profile in France.
47.0% are female, 53.0% are male, average age 40.7.
| Metric | Value |
|---|---|
| Female | 47.0% |
| Male | 53.0% |
| Average age | 40.7 |
| Estimated audience size | 4,660,093 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 19% | |
| 30-39 | 18% | |
| 40-49 | 20% | |
| 50+ | 26% |
of the worldwide Snow audience comes from France.
| Country | Share |
|---|---|
| United States | 24.4% |
| Japan | 7.3% |
| Italy | 6.6% |
The strongest cross-interests of the Snow audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Love & Sex | Kids & Family | 343.55× | ||
| 02 | Selfridges | Shopping | 196.80× | ||
| 03 | Christmas Gift | Kids & Family | 31.45× | ||
| 04 | Christmas tree | Kids & Family | 25.57× | ||
| 05 | Broadcasting of sports events | Movies & TV | 18.47× | ||
| 06 | Single-lens reflex camera | Technology & Electronics | 17.03× | ||
| 07 | Girl power | Politics & Society | 15.69× | ||
| 08 | Zoom lens | Technology & Electronics | 15.56× | ||
| 09 | Kitchen garden | Home & Garden | 14.72× | ||
| 10 | Breast Cancer awareness | Health | 13.27× | ||
| 11 | Dentistry | Business & Career | 10.90× | ||
| 12 | Sustainable products | Politics & Society | 10.28× | ||
| 13 | Hormone | Health | 9.45× | ||
| 14 | Single track (mountain biking) | Sports | 9.30× | ||
| 15 | Band of Brothers | Movies & TV | 8.80× | ||
| 16 | Improvisation | Music & Radio | 4.56× | ||
| 17 | Permanent residency | Business & Career | 4.08× | ||
| 18 | Ski resort | Travel & Leisure | 4.07× | ||
| 19 | Alpine skiing | Sports | 3.71× | ||
| 20 | Wildlife photography | Technology & Electronics | 3.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 2.66× | |
| Risk Appetite | THRILL | 2.02× | |
| Travelling | THRILL | 1.91× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.76× | |
| Price Sensitivity | PREMIUM | 0.84× | |
| Creativity | OPEN | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Snow. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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